Social Media Strategies Summit

JANUARY 26, 2023

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? More Organic Reach: Community groups are more likely to have more engaged and interested users, especially if you set it up as a closed group (more on that later).

Groups 246

Groups Groups Communities Engagement 246

Social Media Strategies Summit

JANUARY 25, 2024

Read on for all the key takeaways from Ellen’s session, including: How transparency, timeliness, and humanity are key Why being vulnerable is the way to go (even if it feels counterintuitive) Best practices to boost perception among residents, news media, and elected officials Let’s get into it. Most other people are the same. Her solution?

Communities 280

Communities Social Media Engagement Transportation 280

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 325

Trends Social Media UGC Marketing 325

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. As noted here previously : “1998 marked the first known instance of a blog on a traditional news site.

B2B 350

B2B Influencer Social Media BuzzStream 350

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 126

Social Media Brands Reddit B2B 126

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Facebook 101

Facebook HootSuite Marketing Groups 101

Social Media Today

JUNE 5, 2025

Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. As explained by X : “A subset of Community Notes contributors - representing a wide range of viewpoints - will occasionally see a new callout in the product.

Process 115

Process Press Release Wikimedia Policies 115

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 246

Marketing Education Forums LinkedIn 246

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. adults get news on YouTube Many internet users rely on social media platforms to get their news, but their choice of platform depends on each person. Gaming communities thrive on YouTube in the U.S.

YouTube 102

YouTube Statistics Marketing Wikipedia 102

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Social Media Strategies Summit

MARCH 12, 2025

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

Products 147

Products Social Media Brands How To 147

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content. It is more than only being a professional at your specific job.

B2B 118

B2B Trends Industry Authentication 118

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

Reddit 128

Reddit Trends Sentiment Analysis 128

Ignite Social Media

OCTOBER 20, 2021

Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? Nextdoor works to connect neighbors, businesses, and public services together within their communities. It’s a great way to mix up your media buying investment and reach new audiences in the community.

Advertising 158

Advertising Communities Real Estate Price 158

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 265

Social Media Tips Marketing UGC 265

Social Media Strategies Summit

FEBRUARY 28, 2025

Image source Convinced about the platforms marketing potential? However, they help build a sense of community around the school and aid brand recall, which can make a big difference when picking a school. And they attract new members by promoting the program through LinkedIn: This tactic makes a lot of sense.

Examples 180

Examples LinkedIn Newsletter UGC 180

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 93

Influencer Examples Campaign Marketing 93

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Pricing : Starts at $19.79/month

Tools 119

Tools Marketing Price Hubspot 119

Sprout Social

APRIL 28, 2025

The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

Reddit 84

Reddit Statistics Brands Authentication 84

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . A tight labor market causes other delays, shortages, or increased prices. . During this season, you may not have good news for all.

Communities 180

Communities FAQ Training HootSuite 180

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. The thing is: Most of us don’t have Amazon’s budgets.

Data 138

Data Marketing Survey Organization 138

Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. Last updated January 15, 2025. What is the US TikTok ban? Instead, invest where it counts.

Brands 129

Brands Influencer YouTube Hosting 129

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail 124

Retail Social Media How To UGC 124

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Jesse Walker , Community Manager. Using Other Digital Marketing Tactics on Your Social Media Platforms.

Social Media 203

Social Media Marketing Trends Communities 203

Keyhole.co

MAY 27, 2025

B2B marketing used to be confined to cold emails and trade shows. Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Thats the social media gap in B2B marketing. Adjusting marketing strategies, refining content, improving products/services.

Communities 52

Communities Sentiment B2B Trends 52

Buffer Social

DECEMBER 3, 2024

Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Search what community hashtags your competitors are using to associate themselves with a certain clique on the platform. ’ every time. The best part?

Hashtag 117

Hashtag Instagram How To Trends 117

Hootsuite

JANUARY 17, 2025

Source: Pew Research Center A growing number of those people use social media to access news. the Pew Research Center found that 54% of Americans get news from social media. adults, and 37% of those aged 18 to 29, get news from social media news influencers. Communities have substantial overlap on social media.

Social Media 103

Social Media HootSuite How To Policies 103

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar? Data backs this up.

Social Media 99

Social Media Brands Survey Trends 99

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. How to use social listening to find customer advocates Good news: Your existing and future customer advocates are waiting to be found, listened to, and engaged via Hootsuite. Even better news: Every Hootsuite plan includes everything you need to get started.

Examples 112

Examples HootSuite Sentiment UGC 112

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. And yet, working in marketing requires knowing what matters and why. And yet, working in marketing requires knowing what matters and why. They need better filters.

Strategy 125

Strategy Marketing Curation Newsletter 125

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel.

Software 72

Software Marketing Campaign Travel 72

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. This includes news articles, editorial pieces, TV or radio broadcasts, podcasts, magazines, etc. tech forums, gaming communities). What are brand mentions?

Brands 120

Brands Sentiment Forums Brand Monitoring 120

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. taking new courses and certifications for self-development.

Social Media Management 277

Social Media Management Skills Social Media Metrics 277

Buffer Social

OCTOBER 23, 2023

Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Community Fact Checks Requirement Community fact checks on Twitter/X now r equire source inclusion , promoting more transparent information validation.

News 120

News Social Media Airlines Collaboration 120

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Theyre also known for building communities through live streams and across other apps like Discord.

Trends 106

Trends Engagement Content Influencer 106

Social Media Strategies Summit

DECEMBER 22, 2022

Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. Showcase Real People At Your Agency.

Social Media 237

Social Media Engagement Transportation Hashtag 237

Sprout Social

JANUARY 24, 2025

It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values.

Trends 109

Trends Social Media Loyalty Authentication 109