Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sherrilynne Starkie

APRIL 6, 2013

Both Swift’s essay and Carrey’s video serve to spur conversation and debate of important political issues. The actor retaliated by issuing a news release in which he said the news network is a last resort for journalists whose options have severely limited by their extreme and intolerant views. Gun control is a polarizing issue.

Video 329

Video Sysomos Sentiment Insurance 329

Sprout Social

FEBRUARY 15, 2024

However, if you see negative comments, it’s time to scan through their feedback to determine what is causing the issue. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more. Learn all about sentiment analysis and how it can benefit your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 13, 2024

The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. You also get comprehensive visuals on metrics like sentiments, locations, post types, and top devices.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. Promotional codes: Issue unique codes tailored to each influencer.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

DECEMBER 29, 2022

According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. Supporting your community. If sentiment is trending up or down. atagonia – ?️atagonia.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

JULY 23, 2020

Based on our community’s Tweets and Retweets, we knew our audience’s focus was on issues pertaining to Black Lives Matter and the protests. This ultimately informed our decision to pause our usual content and silence our feed so our audience could focus on the issues sweeping the country.

Social Media 145

Social Media Brands Sentiment How To 145

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Companies must carefully monitor issues in order to be able to identify potential crises and preventing the issue from turning into a crisis.

How To 255

How To Sentiment Issues Social Media 255

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 11, 2022

In fact, most US consumers (71%) agree it’s important for brands to take a stand on sensitive issues. Keep growing their coverage of women’s sports, and keep covering issues and discussions around equality in sports. Social and world events impact your presence and community. When should my brand stay silent on tough issues?

Eventful 115

Eventful Social Media How To Sports 115

Keyhole.co

JANUARY 16, 2024

Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. Well, sentiment analysis tools seek out mood-related vocabulary and categorize each one it finds as positive, negative, or neutral. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . This empowered the IU leadership team to develop an audience-informed response to the crisis within 24 hours of when the issue first emerged.

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Using Sprout’s listening and analytics capabilities, they proactively identified and tracked issues as they arose.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Confusions or issues with the rebrand. User reactions to the new name and brand.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Keyhole.co

JULY 31, 2023

In the above example where a customer reached out about their tennis shoes that had easily ripped within a year of purchase, Nike’s support team was quick to respond, offering to look into options and displaying a friendly, empathetic, and personalized approach to the customer’s issue.

Examples 52

Examples Social Media Brands Issues 52

Oktopost

APRIL 21, 2022

Reporting issues with products and services. Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. For example, simply helping social media users through product and service issues will give users a positive impression of your brand. ?

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

JANUARY 9, 2024

As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need.

Social Media 125

Social Media Sentiment Data Team 125

Hootsuite

MAY 21, 2020

This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker. Reddit search. Reputology. Hootsuite RSS Syndicator.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MARCH 9, 2023

Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. pic.twitter.com/N3M1Rt4RL8 — Melanie Perkins (@MelanieCanva) October 12, 2022 In many companies, there’s a communication gap between the C-suite or leadership team and other employees.

Skills 113

Skills Template Templates Travel 113

Pixlee

MARCH 11, 2021

But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. Yet, only 15% of business owners address reputation management issues. Feedback is valuable and can improve these sorts of issues in the future.

Reputation 96

Reputation Strategy Brands Review 96

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Pro-tip : Use a local phone number! P2P Texting Campaign Results.

Strategy 209

Strategy Marketing SMS Mobile 209

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Ignite Social Media

JULY 20, 2021

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Have Community Guidelines Already in Place: Don’t just ignore/not respond to comments/questions. Tier 2 | Better | A Step Above.

Social Media 106

Social Media Strategy Class Guidelines 106

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Socialmedia.biz

FEBRUARY 11, 2019

In addition to staying in touch with their friends, family, and professional contacts, people are also using these social media platforms to shed light on pressing global issues of climate change, biodiversity loss and food security. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands that monitor social media mentions can use this data to quickly identify and address customer issues, offering essential customer support. Here’s an instance when Amazon replied to a user and addressed the issue.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. And to crowdsource sentiment on your brand. Plus, they can help to resolve issues and problems.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It helps you to stay on top of your audience’s changing perception and notice PR issues you must prioritize. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JUNE 14, 2023

Social media job longevity is on the decline, and solving the issue won’t be an easy fix. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications. A lasting career in social media requires more than just enthusiasm for the job.

Survey 97

Survey Marketing Social Media Management Badge 97

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. I think that way, your audience knows that you’re dealing with any issues, but the detail remains private.

Social Media 98

Social Media Policies Team Comments 98

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Sprout Social

FEBRUARY 27, 2023

Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. Here are some tips to show your audience that you’re serious about women’s issues all year round—not just in March.

Social Media 118

Social Media Team Groups Groups 118

Dave Fleet

NOVEMBER 22, 2010

Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience. Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. Nowadays, the rifle can work.

CPM 413

CPM Comparison Diagrams Sentiment 413