Sprout Social

DECEMBER 8, 2016

Our data report revealed that 75% of consumers have purchased a product because they saw it on social media. Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Don’t believe us?

Engagement 40

Engagement Instagram Avatar Social CRM 40

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Link to product information from within your blog posts. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

JANUARY 24, 2024

These templates help streamline communication and ensure a consistent and efficient approach to addressing inquiries, comments, reviews, and other forms of engagement on social media. Why are social response templates so handy? This process guarantees that your team is supplying accurate, up-to-date information and responses.

Template 101

Template Templates Social Media HootSuite 101

Convince & Convert

MARCH 28, 2012

During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. Oh… the thick irony.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time. Oh… the thick irony.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. link] Hoovers After reading @jaybaer's "7 Surprising Stats About Twitter in America" ( [link] ) I *must* get @webby2001's new research report. is aware of Twitter, but only 7% uses it. (6

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. It’s an information annuity that can’t be replicated elsewhere. Content without community, without approachability, without humanization and kinship is ineffective. What do you think?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Didn't make it any more fun to send the reporting around, though.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

FEBRUARY 10, 2010

&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. more here: Crushing the Myth of B2B Social Media | | Social Media Consulting … Share and [.]

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 123

Marketing Social CRM Conference Social Media 123

Visually SM

JULY 27, 2020

Pricing: Medium: $79/month: 2 users, 10 social profiles, plus advanced reporting and user profiling; Large: $159/month: 4 users, 25 social profiles, plus other advanced features; X-Large: $239/month: 8 users, 40 social profiles, plus other advanced features; Enterprise: $399/month: 20 users, 60 social profiles, plus other advanced features.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I will certianly put to good use these nuggets of information. Very helpuful information.

Brands 143

Brands Content Social Media Consultant 143

Hootsuite

SEPTEMBER 16, 2022

Social listening also provides important opportunities to engage with your target audience. It’s a good way to connect with engaged communities where they already talk about your niche. Benefits of social media listening tools. How to do a competitive analysis on social media. Social media reporting tools.

Social Media 134

Social Media Tools Marketing Analytics 134

agora pulse

JUNE 26, 2019

So, how can you optimize your customer relationship management (CRM) strategy and cultivate a community around your brand? Find out how to build an engaged audience with the help of a social media CRM. As a social media manager , you’re always aiming to publish posts that prompt comments and likes.

Engagement 80

Engagement Social Media Social CRM Social Media Management 80

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay?

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

APRIL 12, 2012

The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. I think they’re based in Michigan. Call centers and whatnot.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I took a widely circulated research report and made it actionable.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? How frequently will you need to create reports or check the filters? Thanks again Katie.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? All blog owners should do this to see what their community prefers. Thanks for this research.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

FEBRUARY 19, 2016

In fact, I ran a Little Bird report this morning for one of our clients. There are a number of different ways you can send our system out to get that information. I’m going to show you a completed report on a topic. So we’re going to run a Little Bird report on quantified self as a topic. It was spectacular.

Influencer 60

Influencer Marketing How To Report 60

agora pulse

JULY 14, 2020

Our survey of community managers all over the globe returned seven universal features you must look for. As a social media manager, you don’t have time to try out each one you hear about! No matter the size of your social media team, there’s a good chance that a limited number of people are responsible for handling daily engagement.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

AUGUST 31, 2010

To expect social media to truly emulate conversation as we know it is a fools errand. The information exchange is asynchronous. You miss out on any and all non-verbal communication (which is the lions share of how we actually communicate). Conversations require iteration and modifications as new information is digested.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. They have an ongoing “Techie Haiku” contest in which fans can win $50 (one of my favorites: “TPS reports./Didn’t DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Erika Scialdone RT @451Heat: Do You Know Your Customers Enough to Be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

DECEMBER 31, 2015

This allows you to make more informed decisions, as opposed to shots in the dark. The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community. So much for social media being a time hog. Still short of content? Attract the Right Kind of Attention.

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

This allows you to make more informed decisions, as opposed to shots in the dark. The service even allows users to create their very own content, store them in Jukeboxes, and share them with the Tweet Jukebox community. So much for social media being a time hog. Still short of content? Get Credible Spokespeople for Free.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. I would say that you don’t have to necessarily go into Social Media (or any other marketing initiative) expecting to fail. Can you blame them?

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&#

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 15, 2010

If you send email routinely, you need to integrate email and social immediately. Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. Did others have this issue as well?

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167