Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. 5 Metrics Every B2B Marketer Should Track. Why: Tracking the correct metrics can make or break your lead generation program. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Consultant 186

Consultant Flickr Metrics Skills 186

Waxing UnLyrical

NOVEMBER 17, 2014

Image: Sung Ming Whang via Flickr, CC 4.0. Tjan offers some tips for effective communication. Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. How to Shift PR From Vanity Metrics to Value-Driven Measurement. Why: How can organizations move away from vanity metrics and instead focus on measurement for the long haul? Around the Web Measurement & Metrics Shonali Burke measurement weekly roundup'

Metrics 100

Metrics ROI Consultant Flickr 100

Waxing UnLyrical

AUGUST 15, 2011

Image: Abdulmajeed Al.mutawee via Flickr, CC 2.0. A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. Its goals are entrenched in reputation and community-building. And it drives me nuts.

Study 178

Study Committee Metrics Education 178

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” Image: Julie Rybarczyk via Flickr, CC 2.0. ” If you’re here, please find me and say “hello!”

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

FEBRUARY 2, 2015

Image: Auntie P via Flickr, CC 2.0. Why: “Social media measurement programs that are built around metrics tied to business outcomes and show how programs are performing against objectives are important.” Around the Web Measurement & Metrics Shonali Burke classic measurement david b. 12-1 pm ET, deets here.

Metrics 100

Metrics ROI Consultant Microsoft 100

Waxing UnLyrical

FEBRUARY 25, 2015

There were several responses to this, including from the Queen of Metrics herself, Katie Paine, and Johna Burke of BurrellesLuce: A2 Main reason is…@shonali gr8 job getting guests & timely topics. Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community.

Metrics 100

Metrics Skills Hosting Consultant 100

Waxing UnLyrical

MARCH 13, 2015

The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. ET; and in April, we’ll be focusing on community relations and the measurement thereof. Image: Kevin Pelrine via Flickr, CC 2.0. I think that’s an excuse for marketers and PR pros who are afraid of data.

Consultant 100

Consultant Flickr Metrics Travel 100

Waxing UnLyrical

AUGUST 17, 2015

Why: “You must incentivize optimal behavior, so you don’t focus on meaningless metrics such as likes,” says Avinash in this interview for Quartz. Image: Bruce Clay, Inc via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

FEBRUARY 13, 2013

Image: moonty via Flickr, CC 2.0. What does these metrics say about the health of the business and/or its goals? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. So we did just that, went here and there, and had a lot of fun in the process. .

Strategy 188

Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

AUGUST 24, 2011

Starting out, what metrics are most important for a social media campaign? Marshall: “It depends on what your goals are for the campaign and I believe you need to really think about that first before metrics. Put it this way: the metrics and KPIs will be defined once you can define what it is you actually want know and measure.

Metrics 163

Metrics Flickr Campaign Analytics 163

Waxing UnLyrical

FEBRUARY 12, 2016

Image: Robynlou Kavanagh via Flickr, CC 2.0. In a Social PR world, for example, you could: Give up stressing over meaningless metrics and focus on what really counts. Relinquish the idea that you can control what and how your audience thinks and behave, and instead focus on being of service, providing value, and nurturing a community.

Consultant 100

Consultant Flickr Metrics Communities 100

Waxing UnLyrical

APRIL 14, 2011

Meaningless metric if we arbitrary assign loose value to it. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. alanchumley ROI If it ain’t a workable (not conceptual) equation it ain’t ROI Misused often as an intermediate loose proxy metric. measurepr -12:21 PM Apr 12th, 2011.

ROI 173

ROI Metrics Tourism Reputation 173

Akamai Marketing

APRIL 4, 2011

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Webbiquity SMM

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Facebook / LinkedIn / Google Plus metrics (i.e. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). .

Vocus 184

Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

JANUARY 26, 2015

Image: infradept via Flickr, CC 2.0. Why: “ Gartner analyst Jennifer Polk said that 2015 will be a year for optimization – brands spending less time investing in new platforms or developing content, and more time looking at metrics to sort out what’s working and what’s not.” You’re welcome.

Trends 100

Trends Marketing Consultant Sample 100

Waxing UnLyrical

JANUARY 20, 2012

So the chat was a community chat or, as I like to call them, a fireside chat. Our third question came from @kathy_moore , who is looking for a vendor that provides an inexpensive, customizable dashboard that maps metrics like sales, visitor counts, occupancy rates (whatever you need) against those from PR. We talked about: 1.

Analytics 140

Analytics Flickr Conference Google 140

Waxing UnLyrical

JUNE 13, 2016

Lessons from NATO for Leading the Way in Digital Communication. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Why: “Are your followers going to see photos or other media they don’t see anywhere else?

Education 100

Education Exercises Consultant Banking 100

Waxing UnLyrical

APRIL 8, 2013

I couldn’t find an image of squirrels Dying Hard, so I used this one with a Rat instead, courtesy AZRainman on Flickr, CC 2.0. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. Die Hard and squirrels! So, yes, it was a really fun chat. So far so good.

B2B 207

B2B Consultant Flickr ROI 207

Social Media Marketing

MAY 8, 2013

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Being a community manager is more than just posting to social networks on behalf of brands.

Social Media 160

Social Media Automotive Klout Flipboard 160

Social Media Marketing

JULY 18, 2013

Be vigilant, community managers. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. As content marketing continues to gain attention, what about metrics? Image credit: h.koppdelaney (Flickr).

Social Media 167

Social Media Flipboard Hashtag Metrics 167

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Image: Kemp Edmonds via Flickr, CC 2.0 These fine folk did: Jan.

ROI 169

ROI Postrank Tourism Blogroll 169

Convince & Convert

APRIL 29, 2012

Flickr Photo by Doc_Brown. Social Media Manager, Content Manager, Community Manager, Marketing Director, or similar. All of these are behavior metrics, not aggregation metrics. And that takes time. Social media and content marketing are not inexpensive, they’re just different expensive. Show them the money.

Resources 167

Resources Company Social Media How To 167

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Waxing UnLyrical

OCTOBER 1, 2010

Image: Ville Miettinen via Flickr, CC 2.0 As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Of course, I am making some assumptions here. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Google 254

Google Class Creative Commons Yahoo 254

Social Media Marketing

JULY 24, 2013

Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. Frank Eliason , SVP of social for Citi summed it up thusly: "Companies have to remember that being in social media is being part of a community, not trying to be the center of it." Image credit: drew domkus (Flickr).

Social Media 162

Social Media Flipboard Journal comScore 162

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. But minus some of the more essential metrics we have developed and plus some of the more useful emerging stats, we’re looking at a somewhat inexact science. Image: DBarefoot via Flickr, CC 2.0. What is # SocialMadness? What do you think?

Journal 175

Journal Compete Team Klout 175

Bare Feet Studios

NOVEMBER 23, 2011

Here in Hawaii community, is not just a buzz word, it is a really big deal. It has made me more sensitive, I believe, to the pulse of the community as an ongoing aspect of what I do and how I experience the community. By inadvertently creating cliques, we are anti-community building. It does not have to be big!

Cost 91

Cost Team Influencer Communities 91

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm.

Class 144

Class Creative Commons Postrank Conference 144

Webbiquity SMM

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Sharing (YouTube, Flickr, SlideShare, etc.). Particularly in social media, let the community decide what content has value and what is spam.

Review 152

Review Social Media Marketing Handbook 152

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. No, I didn’t watch it when it was on the air. This is a young guy in college, and he gets what measurement is and isn’t. These fine folk did: Jan.

Class 134

Class Postrank Tourism Blogroll 134

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Diva Marketing Blog

JUNE 10, 2012

To us, that lack of results has more to do with siloed communications and a failure to integrate all marketing disciplines together. Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. . you lend that content to and community to outlying networks.” (p

Marketing 96

Marketing Radian6 Blogger Hubspot 96