Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 132

Social Media Retail Education Airlines 132

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Search Engines / SEO. Social Media / Social Networking. Photo of the Week.

Mashup 113

Mashup Resources RSS SEO 113

Jeff Esposito

APRIL 17, 2012

This is easy to understand given the fact that the HR community as well as PR people were among the dominant early adopters of the platform going back to its 2003 launch. Individuals can post and promote presentations, videos, white papers and news releases or links to relevant news stories.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Pam Moore

JUNE 14, 2017

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on.

Training 166

Training Authentication Social Networking Resources 166

Social Media Strategery

JANUARY 7, 2010

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Lastly, be a community manager. I wanted to model the behavior that people could/should take when participating in that online community.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Pam Moore

MARCH 16, 2018

There could be many different reasons why your communities are reluctant to engage with you. Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are. 10,000 purchased Twitter followers is not real social proof.

Brands 167

Brands Tips Engagement Training 167

Pam Moore

NOVEMBER 3, 2019

How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? Every where we turn, every device we turn on, every social network feed we scroll, there is noise. 15 Tips to Zoom Your Online Brand (white paper). Audience Analysis Worksheet (worksheet).

Social Media 60

Social Media Template Templates Training 60

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site. Comment away!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Sprout Social

FEBRUARY 22, 2021

No matter what you post, your brand’s social feeds all need to have a cohesive look and feel. This makes it easier for your followers to recognize your content in-feed and a well-styled post attracts attention. Record short interviews with your clients or turn a brief quote into a shareable asset on Twitter or Instagram.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Community management and audience engagement. RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva. Insightful analytics and reports

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Social Media Marketing

NOVEMBER 29, 2012

Then, on a whim, I took to Twitter. The immediacy of Twitter, the connectedness we feel with friends on Facebook, the endless boards of pinned images on Pinterest and the hipster art on Instagram - these are all false idols when it comes to creating content. Change your feed settings from Top Stories to Most Recent.

Content 167

Content Hubspot Mobile Team 167

Buffer Social

NOVEMBER 30, 2016

Topics include: Twitter. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Diploma in Social Media Marketing. Facebook pages.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

JANUARY 25, 2019

Another 24% said building a community of followers is a top social media marketing challenge. Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

Engagement 110

Engagement Hotels Brands How To 110

Convince & Convert

JUNE 29, 2012

The RSS feed is: [link]. In the same way that you can target your ads on Facebook and your ads on Twitter, but LinkedIn has mapped this all the way through to the status update, which is fascinating. Jim : Well, yeah, and then how long is it going to be before Google finally gets Twitter? Listen Now. Find us on iTunes: [link].

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Laurel Papworth

APRIL 27, 2010

Calendar : A calendar that lets you quickly add events, suck in iCal and other calendar feeds, and support single or multi-day events. Shoutbox : Kind of like a private twitter, the shoutbox lets you share short messages, links, and information with just the people in your group. White Paper: Social Networking Primed To Go Mobile (0).

Social Networking 70

Social Networking Drupal Sharepoint Handbook 70

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s difficult to do with some of the Twitter, Facebook data a lot.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s difficult to do with some of the Twitter, Facebook data a lot.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JULY 13, 2012

The RSS feed is: [link]. If it’s really just the Wall, if it’s really just the news feed, all it is is a day to day, keep you top of mind experience, which to me is email. There tends to be a recurring theme of hey, it’s all about the feed, it’s all about the feed, it’s all about the feed.

Banking 113

Banking Mobile Team Social Media 113

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Hence the latter gains less exposure in our feeds.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JULY 7, 2014

Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Want more followers for your company page? 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

MARCH 1, 2012

The RSS feed is: [link]. Would you rather have Twitter, or would you rather have Facebook? If you could have one thing that you had to deal with, would you rather have Twitter or would you rather have Facebook?” So I would hate to give up Twitter, but it would probably have to be Facebook for me. Listen Now.

Social Media 142

Social Media Hubspot Software Hosting 142

Myrland Marketing

SEPTEMBER 21, 2010

I asked my friends and followers on Twitter , LinkedIn and Facebook how it made them feel when they discovered comments were disabled. This is occurring in part due to the increasing use of RSS feed readers which allow readers to view content from a platform that doesn’t permit the display of comments. Blog Comments Are Open.

Comments 83

Comments Conversation Social Media Wikipedia 83

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Builds an active community . He’s all about sharing recipes, giving credit to creators, and building an online community. Already approved. Check out his Ministry of Food. Collect With Feedly.

Curation 130

Curation Content Curata Flipboard 130

Convince & Convert

FEBRUARY 5, 2012

Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! Who follows the agency on Twitter? Even a big content machine like ExactTarget (client) has their sales reps send ebooks and white papers and Webinar invites to current clients – often before they are publicly released.

Content 147

Content Marketing Curation Committee 147

Viper Chill

APRIL 19, 2010

Their list posts have gone hot on StumbleUpon and they may even have had a big-blog mention and suddenly their feed count looks impressive. In order to get mentions on other blogs then you need to be focusing on being involved in the communities for that industry online and providing the very best content that you can.

Adsense 77

Adsense How To Sites Forums 77

agora pulse

NOVEMBER 10, 2016

Hill once said, “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with great precision, you are not hunting at all… you’re just walking in the woods.”. Check out what they all have in common: clean graphics, Twitter worthy intros, and no humor to be found anywhere.

B2B 119

B2B Marketing Loyalty Comparison 119

Sprout Social

MAY 10, 2023

Twitter is one of the most versatile social media networks in the world. With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. In this article, you’ll learn all about using Twitter for business.

Twitter 108

Twitter Hashtag Sentiment Trends 108