Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience. 15 Tips to Zoom Your Online Brand (white paper).

Brands 170

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. Parker Roger Dooley Shelley Pringle Sherri Liebo Slavik Volinsky Steam Feed Steven Van Belleghem

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

The ROI of Social CRM

SocialFish

It feeds the holistic understanding of how social can help your organization succeed. Take away two white papers which explain the strategic value of building a social CRM practice.

The First Question Marketers Should Ask Before Making Social Video

Likeable

However, as we learned in our most recent white paper , long videos are slightly better at driving comments and shares. Now more than ever, you can see how this plays out in the News Feed. “Social video” can mean almost anything.

A Dying Breed

Twist Image

If the story is not in your feed, or you're being forced to leave wherever that feed may be, it's getting harder and harder to get those readers to click out of their native environments (the places that they want to keep thumbing through). In this session, bestselling author and President of global digital marketing agency, Mirum , Mitch Joel will be joined by Mike Stelzner (founder of Social Media Examiner, author of Launch and Writing White Papers ) and Mark W.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

B2B 165

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are. 10,000 purchased Twitter followers is not real social proof.

Brands 171

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The word clouds is essential here and has three purposes, according to the paper. You can download the white paper here.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Auto tweet everything from Facebook to Twitter and other social networks. For example, Facebook posts do not usually perform well and are not highly appreciated on Twitter, which has 140 character limit. Make sure to check your game feeds and notifications privacy settings.

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Websites and Search Engines are Far from Dead

Webbiquity SMM

Now, John and I have been following each other on Twitter for quite some time, and I have tremendous respect for him. It requires producing content in various formats (video, blog posts, white papers, presentations, infographics, etc.); Websites are dead.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Three of the companies aren’t on Twitter.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The word clouds is essential here and has three purposes, according to the paper. You can download the white paper here.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The word clouds is essential here and has three purposes, according to the paper. You can download the white paper here.

Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

Hill once said, “Unless you know your game’s feeding, sleeping and daily habits, unless you plan your hunt in great detail and follow your plan with great precision, you are not hunting at all… you’re just walking in the woods.”. The following is a guest post by Eleonora Israele.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. You won't see the human brand buying fake engagement on Instagram, or fake Twitter follower and Facebook fans.

Brands 170

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. RSS feeds for press releases and blog posts. by TomPick and guest blogger Maria Verven.

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8 Elements in a Successful Content Marketing Plan

Rebekah Radice

It was filled with content: Look at Twitter, read an article. Take a peek at LinkedIn, peruse a feed full of business posts. Content marketing is a complex undertaking. From ideation to creation, it’s easy to get caught up in the how and forget about taking action.

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

5 Ways to Use Social Media to Build Influence

Rebekah Radice

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. There’s a big difference between saying, “Join us on Twitter,” and saying, “Join us on Twitter and receive up to 50% exclusive savings.”.

Brands 221

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers.

The New Digital Minimalism

Twist Image

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. Instead of stacking the homepage with the corporate stock price, news feed, product updates and more, the attitude needs to be adjusted. No brand will ever be able to create the next Twitter without embracing the new digital minimalism. twitter. How much of what are you putting online? I was interested in a mobile app. I went to their website.

20 Expert LinkedIn Guides

Webbiquity SMM

use the maximum number of characters allowed; include plenty of white space and bullets; and “Sprinkle keywords throughout your description and write it for the user and what’s in it for them”).

Bill Hartzer Weekly Update: October 18, 2014

Bill Hartzer

And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. What’s really interesting to note that after I posted this and tweeted on Twitter about it, within minutes GoDaddy had this bug fixed.

Justifying the Time You Spend on Social Media

Social Media Strategery

"Ummm, so I didn't see the ROI of that last joke - try again with something a little more effective and maybe then I'll pay attention" The other day someone asked me, “how do you justify the time you spend on Facebook and Twitter – don’t you have real work to do?&#

How to engage customers on social with brand storytelling

Sprout Social

Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. The Tote Project posts on Twitter, Instagram, and Facebook are inspiring, detailed, and all relate back to their mission: To end trafficking through spreading awareness, ethical manufacturing, and giving back.

Bill Hartzer: Weekly Update for October 13, 2014

Bill Hartzer

In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. SocialCentive Twitter Marketing Software Free Trial.

How to Succeed on Social Media When You Have No Idea What You’re Doing

Rebekah Radice

White papers. ” Now you start showing up more in the Facebook News Feed. From native video (uploaded to Facebook) to Facebook Live – you can’t open your feed without seeing one. Then there’s Twitter. Twitter. Twitter Analytics.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter.

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Social Intranet: Open Atrium social network for internal use

Laurel Papworth

Calendar : A calendar that lets you quickly add events, suck in iCal and other calendar feeds, and support single or multi-day events. Shoutbox : Kind of like a private twitter, the shoutbox lets you share short messages, links, and information with just the people in your group.

Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

Get out a blank piece of paper, rip a corner off, and write a one-word value statement for your solution. Look at their Klout scores, Twitter feeds, and LinkedIn posts to see what topics catch their attention enough for them to post about it.

The New Resume

Twist Image

What are you able to disclose on an eight-and-a-half sheet of white paper? It''s sometimes hard to believe that people still feel that Twitter is silly or that Instagram is a joke or that LinkedIn is just a space where headhunters and employers go to poach new talent. Sharing the occasional link on Twitter is something anybody can do. twitter. I can''t imagine what it is like to apply for a job. I''ve chosen a very different professional life for myself.

5 Ways to Use Social Media to Build Influence

Rebekah Radice

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research.