Communities FAQ Influencer Reputation 
Hootsuite
JUNE 28, 2023
Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages.
Convince & Convert
MAY 11, 2010
Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them.
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Sprout Social
OCTOBER 19, 2023
Another key area is influencer marketing. AI models monitor posts, interactions and audience demographics of potential influencers so marketers can map their suitability for brand partnerships. Makeup brand Sephora uses AI chatbot Kik to connect with its customers and for live influencer interaction to drive engagement.
Hootsuite
APRIL 20, 2020
People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Engage with the community. Gauge their local reputation. Go to Your Reputation in the left-side menu. But can you use Nextdoor for business?
Sprout Social
DECEMBER 5, 2022
Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.
Hootsuite
JUNE 29, 2023
Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?
Convince & Convert
AUGUST 10, 2010
The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.
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