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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. — Twitter Communities (@HiCommunities) January 5, 2022.

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Instagram has introduced mute in feed, a new way to control what posts users see on Instagram. The new feature lets people hide posts in feed from certain accounts, without unfollowing them. With this change, users can make their feeds even more personalized to what matters to them. Embed List. Instagram users get mute.

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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Getting the attention of your audience is the first step. Winning! :). Irresistible (definition). enticing; tempting to possess .

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

First off, let’s dispel any notions that brand voice is a one-and-done exercise. Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities.

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How this influencer created a safe space for young women through her small business

Buffer Social

Specifically, Ambar had used a fitness app that, along with providing users with exercises and workouts, also included a communal aspect where girls could connect and support each other. For Ugne, scrolling through her Facebook feed and seeing the various posts from the group has been a positive addition to her social media routine.