Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Acquired by. Jive Software. January 2010. February 2010. April 2010. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Mindjumpers

MAY 6, 2011

Best Engagement with Customers: OMD (US). Best Use of Alternative Tools (Nominees): 180 LA (US): Best Social CRM: LBi London (UK). Best Marketing Within Social Games (Nominees): Grape (Russia). Best Social Media Marketing Theory (Nominees): Francois Gossieaux (US). Best Use of Analytic Tools: Dell (US).

Social Media 188

Social Media Social CRM Project Film 188

Sprout Social

DECEMBER 8, 2016

Instagram empowers brands to distribute compelling media in a way that tells a story and engages consumers. For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. This is a major missed opportunity. Don’t believe us?

Engagement 40

Engagement Instagram Avatar Social CRM 40

Pixlee

NOVEMBER 21, 2017

Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. The ability to find and add influencers, as well as enable them to publish content for your brand within Pixlee’s Social CRM tool already provides tremendous value for many brands. Quickly Build Landing Pages.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

SocialFish

APRIL 1, 2011

The Fantastic Five GIS Tools for Nonprofits (NTEN). The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). Social Media – It’s Not Just for White Folks (Danny Brown). When is the best time to tweet? Ecosystems.

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Mindjumpers

OCTOBER 27, 2010

Best Use of a Social Media Platform. Best Use of Alternative Tool(s). Best Social CRM. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota. It’s co-creation and community engagement as it’s best. Best Use of mobile. Best Writing.

Social Media 193

Social Media SMS Social CRM Technorati 193

Sprout Social

JANUARY 9, 2017

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Social media managers in particular need to keep track of who they are interacting with across multiple social channels.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. and hope for a.02 through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

JANUARY 26, 2011

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Social media has its benefits, including increased awareness and affinity toward the brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. The good news is that as social media has grown up, so have the tools available to help you master it. Sprout Social.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

SocialFish

OCTOBER 1, 2010

The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). Technology is just a tool… but are you skilled with it? Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Can an AMS Do Social CRM? Scott Brinker). As Enterprise 2.0

Analysis 165

Analysis Social CRM Construction Foursquare 165

Pixlee

OCTOBER 18, 2021

Social media influencers do not need to have a huge follower base to be effective. With niche audiences and higher engagement rates, micro-influencers can boost excitement and awareness for your brand among customers even before sales drop. . Influencer-led content has a better trust value and draws higher engagement.

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Convince & Convert

SEPTEMBER 22, 2010

Email is the king of re-engagement… it’s why Facebook and Twitter utilize email to engage their audiences. If I subscribe to an email – I have the intent of re-engaging with your brand. Email is the king of re-engagement… it’s why Facebook and Twitter utilize email to engage their audiences.

Social Media 135

Social Media Strategy Social CRM Consultant 135

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? To make an educated decision, take time to get the details on the top tools out there. But with dozens of available options, how do you know which is the best social media tool? Engagement. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.

Social Media 134

Social Media Tools Marketing Analytics 134

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? To make an educated decision, take time to get the details on the top tools out there. But with dozens of available options, how do you know which is the best social media tool? Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

NOVEMBER 30, 2011

This week I’ve been writing about speed and response expectations for business on the social Web. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. Ultimately, speed wins.

Smart Phone 125

Smart Phone Comparison Communities Company 125

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. Blogging is a commitment to yourself and anyone reading.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. I just gave Flowtown a spin.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

agora pulse

JUNE 26, 2019

If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. So, how can you optimize your customer relationship management (CRM) strategy and cultivate a community around your brand? Segment favorite community members.

Engagement 80

Engagement Social Media Social CRM Social Media Management 80

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully).

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. I’m bummed I missed that one.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Keyhole.co

NOVEMBER 30, 2022

That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s strengths and shortcomings while taking advantage of the market opportunities.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

MAY 4, 2010

Long and expensive consulting engagements often missed their mark. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. This was essentially the subject of my first book. With Enterprise 2.0,

Social Media 116

Social Media Strategy Consultant ROI 116

Keyhole.co

OCTOBER 19, 2022

That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s strengths and shortcomings while taking advantage of the market opportunities.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Hootsuite

JANUARY 24, 2024

These templates help streamline communication and ensure a consistent and efficient approach to addressing inquiries, comments, reviews, and other forms of engagement on social media. Why are social response templates so handy? Pair your templated responses with a platform that has a social inbox.

Template 101

Template Templates Social Media HootSuite 101

Convince & Convert

JUNE 22, 2010

Juliansummerhayes Jay Now this is more like it; something that is *real world* and capable of being understood by business and those people like myself who, when discussing social media as tool for business, here the constant noise that it is simply irrelevant. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it? Thanks, Mike!

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. We’ve added Disqus as the commenting system.

Disqus 109

Disqus Social CRM Patterns Consultant 109