Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. I share 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities. Definition of the OPC.

Communities 101

Communities Brands Content Authentication 101

Pixlee

MAY 21, 2019

Online communities and the way they purchase are constantly evolving. Maybe conversions have gone stale, or perhaps your audience isn’t engaging on social media. Maybe conversions have gone stale, or perhaps your audience isn’t engaging on social media. Or worse, news outlets are picking up on your stagnation.

UGC 71

UGC Apparel Compete Communities 71

Mindjumpers

SEPTEMBER 12, 2011

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. As publishers, we need to make an effort to include and engage people. Always be human.

Communities 196

Communities Content Tips Team 196

Webbiquity SMM

SEPTEMBER 16, 2013

But that doesn’t make “likes” worthless generically, it means, as with Twitter followers, that what matters is how the “like” are obtained and what type of ongoing engagement activities are implemented. And if competitors have significant more “likes,” why? Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Users post collages about what they love and get feedback from the PicCollage community.

Case Study 195

Case Study Engagement Study Social Networking 195

Mindjumpers

AUGUST 21, 2012

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Managing a community can thereby contribute to improving your business in the following way: Gain feedback.

Communities 182

Communities Brands Loyalty Activities 182

Waxing UnLyrical

APRIL 17, 2015

But three or four months down the road, your client is unhappy with the lack of shares and “engagement.” You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Smart, active engagement.

Communities 100

Communities Content Marketing Community building 100

Firebelly

JULY 24, 2013

David Spinks – Community Man. To say that David Spinks loves community is an understatement. He’s all about community – and he’s got a track record that proves it. His other enterprises include BlogDash and The Community Manager where he still actively writes. Can every company grow and maintain community?

Communities 172

Communities Startup Class Forums 172

agora pulse

NOVEMBER 15, 2019

Find out why this content performs so well and how you can improve engagement with Instagram memes. But it’s that super-sharable aspect that makes memes such great candidates for generating engagement on social media. Why Instagram Memes Generate So Much Engagement. How to Improve Customer Engagement With Instagram Memes.

Meme 95

Meme Instagram Engagement Publishing 95

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

agora pulse

JUNE 29, 2020

Some schools may view social media as a distraction from students’ education, but it’s actually a powerful tool that should be used to keep your students engaged and excited about your college. If your school is regularly doing the work to promote social engagement, it very well could drive in-person engagement, too.

Social Media 104

Social Media Engagement How To Groups 104

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

SocialFish

OCTOBER 20, 2010

Forgive us for what’s sure to be a big promo push to spread the word about our little book, Open Community , which is about to come out in less than two weeks. We’ve written Open Community for mid-level and senior leaders in associations who are working together to build community online. Who the book is for.

Communities 157

Communities Collaboration Analysis Organization 157

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. With some trepidation as well, but definitely anticipation too. If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below!

Communities 199

Communities Influencer List Consultant 199

Sherrilynne Starkie

DECEMBER 20, 2020

Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 195

Marketing Syndication Adwords News 195

Proactive Report

JANUARY 12, 2012

A few months ago when PRSA announced that it was engaging the PR community in an ‘open and collaborative effort’ to modernize the definition of PR, there was a spate of posts from PR people. What do you think of these definitions? Join our community on Facebook. Phil Gomes. Inside PR.com.

Collaboration 64

Collaboration Policies Organization Communities 64

Pam Moore

MAY 12, 2019

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. It's community. Definition of branding. Definition of branding. Definition of a brand identity.

Brands 109

Brands Strategy Reputation Authentication 109

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . When FOMO Died.

Communities 75

Communities Geotagging Brands UGC 75

Convince & Convert

DECEMBER 15, 2023

There is a lot of training and preparation needed in order to create an engaging end result. Think like a creator, not a brand Canva is a great example of a global brand that is successful at tapping into engaged social communities of dedicated fans. However, it is not for everyone. How do they do this? due to these efforts.

Brands 153

Brands Marketing Real Estate Collaboration 153

Buffer Social

SEPTEMBER 17, 2018

This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. Part IV: Other communities and social networks for content discovery. Let’s kick it off! Brian : Yes!

Reddit 111

Reddit YouTube Communities Content 111

Sprout Social

SEPTEMBER 20, 2021

Growing an online community through social media is not a sprint, it’s a marathon. Solve for engagement, not speed. More engagements will organically stretch your reach which = more followers. Right around the same time we saw our Instagram engagement dip, and it appeared to be another alteration with the algorithm.

Social Media 127

Social Media Strategy Instagram Communities 127

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. Further, why restrict your social engagement initiatives to interacting with passionate advocates?

Communities 60

Communities Real Estate Forums Loyalty 60

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers. About our panel. Aleya Harris is the founder and owner of Flourish Marketing.

Brands 226

Brands Marketing Committee Consultant 226

Oktopost

MARCH 25, 2024

So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy. Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. No advocates, big problem.

Metrics 75

Metrics Training iPad Meeting 75

Pam Moore

APRIL 24, 2017

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly. In this 25 minute podcast you will learn: . SoundCloud.

Influencer 167

Influencer Industry Content How To 167

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Engage in dialogue. Do engage during business hours, especially if that’s your job! Their Twitter account has less than 500 followers but they’re not engaging enough. If you’re going to engage in social media, do it! Want to self promote?

Social Media 272

Social Media Engagement Forums Policies 272

Social Media Strategies Summit

APRIL 8, 2021

You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account). Louis Vuitton ’s official Instagram account has more than 43 million followers, and a high proportion of its audience engages with its Reels.

Instagram 233

Instagram Brands Real Estate Remix 233

Buffer Social

NOVEMBER 16, 2023

It offers additional features to improve engagement and personalization, with three tiers:  Basic : This tier costs $3 a month or $32 a year, giving users access to limited features. One is a resource I shared that got me more engagement than normal, and two is a series of news updates I used to share but have since paused.

Twitter 101

Twitter Price Features Analytics 101

Ignite Social Media

JUNE 1, 2022

Influencers are the new internet stars — they have influence, a network of people, community. And they have the power to expose your brand to an even larger audience, which is a great benchmark in communicating and building excitement on your brand’s virtual event. Focus on Community Building. Learn about carusele.

Eventful 161

Eventful Social Media Marketing Influencer 161

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. When you do, your brand’s message resonates with an already engaged audience. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example.

Influencer 102

Influencer Marketing Collaboration ROI 102

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text.

Strategy 209

Strategy Marketing SMS Mobile 209

Convince & Convert

MAY 9, 2024

Why Brands Invest in Podcasts Audience engagement. Marketers must rely on a combination of metrics such as downloads, listens, and audience engagement to gauge the success of podcast efforts. But before you press ‘buy’ on that audio set-up, consider the following for your brand. Investment is needed for success.

Brands 115

Brands Apple Cost Advertising 115

Social Media Strategery

OCTOBER 31, 2011

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Nowhere in the definition above does it mention the words website , wiki, blog, or social network. Sounds pretty simple, right? A website is built around content.

Communities 113

Communities Sharepoint Wiki Collaboration 113

Sprout Social

MAY 4, 2022

But getting engagement for a challenge doesn’t happen by accident. Below are some notable TikTok challenge campaigns that highlight what challenges look like and the kind of engagement they can drive: Guess’ #InMyDenim challenge is an early TikTok success story. What are TikTok challenges? million video creations.

Brands 107

Brands Hashtag Trends Fashion 107