Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . If so, you may have come across Khoros.

Social Media Management 124

Social Media Management Review Social Media Tools 124

Sprout Social

JULY 7, 2020

This means marketers have been constantly adjusting well-laid plans for 2020 while finding the right way for their brands to contribute to the conversation around social change. Given the complexity and emotional weight of these issues, why should brands weigh in on social media channels traditionally used for marketing?

Brands 113

Brands Survey Microsoft Issues 113

Oktopost

JUNE 12, 2024

Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changing their Pride strategy this year. Showcase LGBTQ+ stories and voices.

Examples 24

Examples Social Media Microsoft Authentication 24

Buzz Marketing for Technology

MARCH 4, 2010

to a full POP/IMAP supported email account, which means users will be able to configure it with any e-mail client, including Microsoft Outlook, Entourage and Apple’s Mail applications. Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer.

System 219

System B2B Facebook Marketing 219

Sprout Social

JANUARY 27, 2021

Recognizing Black History Month means brands need to go beyond marketing messages that preach solidarity but offer little action. If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. It began when Carter G.

Brands 123

Brands Authentication Communities Campaign 123

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. As a result, LinkedIn has become the go-to social media site for amplifying employee voices, developing thought leadership, sharing behind-the-scenes stories and starting conversations.

Class 100

Class LinkedIn Brands Microsoft 100

Buffer Social

OCTOBER 2, 2023

This feature could add a fun, interactive element to your conversations with followers or team members. LinkedIn + YouTube + TikTok LinkedIn With Microsoft’s Immersive Reader, LinkedIn adds text-to-speech and real-time translations, enhancing platform accessibility. You can now allow others to use your Reel as a template.

News 80

News Report Social Media Instagram 80

Oktopost

APRIL 30, 2020

But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. Attendees can connect and converse with each other in the event feed.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

MARCH 18, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. We’re taking the plunge into re-imagining success with a digital transformation B2B legend.

B2B 62

B2B Apple How To Microsoft 62

Sprout Social

NOVEMBER 19, 2020

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 97

Reddit Hubspot API Reputation 97

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Their website showcases they’ve worked with brands like VISA, Microsoft, GM, HP, Samsung, and more, which can help strengthen confidence for more prominent brands who need a tool to achieve their goals. . If so, you may have come across Khoros.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Oktopost

JANUARY 2, 2023

Higher productivity Conversely, you can expect your team to be more productive when they feel happy at work. Everyone from junior-level employees to C-level executives needs to be on the same page when it comes to engagement and the sense of community within the organization.

Engagement 62

Engagement Social Media How To Curation 62

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Twitch is a lesser known social platform, but in the gaming community is very well known.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. Traffic & Conversion Summit (Feb 26-28, San Diego). Digital Marketing Innovation Summit (Feb 27-28, New York). Back to top.

Conference 103

Conference Social Media Price Hubspot 103

Likeable

MARCH 10, 2020

so these brands would be delinquent in their duties as fashion industry leaders in leaving Twitch out of their marketing mix. YouTube, Facebook, and Microsoft all have their own streaming platforms, and infighting over signing the most popular streamers is driving much of the conversation around which platform will ultimately prevail.

Brands 79

Brands Hosting Microsoft Fashion 79

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. If that were the case, Microsoft wouldn’t have dropped $1.2 Augment transparency, accountability and communication efficiency. Join the conversation with a comment here. Centerstance Inc.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Ignite Social Media

JULY 13, 2017

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Twitch is a lesser known social platform, but in the gaming community is very well known.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buzz Marketing for Technology

JUNE 27, 2008

Many educators in successful schools are involved in their schools professional learning community and perhaps they even collaborate with other schools in the district, city, state, country or beyond, but Innovative Educators also have personal learning networks (PLNs) enabling them to connect with other learners around the globe.

Education 279

Education Ustream Microsoft Wiki 279

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Phone Conversions. Simple Phone Tracking. Insider Form Tracking Tips.

Adwords 155

Adwords How To Module Aggregator 155

Buzz Marketing for Technology

SEPTEMBER 17, 2015

This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.

Liveworld 100

Liveworld Company Storify Microsoft 100

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” Allyssa: I think my background is pretty indicative of who I am as a person and a marketer. You could say it was crash course.

Sports 52

Sports Communities Brands Company 52

Buzz Marketing for Technology

JUNE 27, 2008

conversation. online communities. to give Entrepreneurs and Top Management, Human Resource management, and Commercial and Marketing Directors a look at how to increase efficiency, transparency, employee engagement, and conversational interaction with customers, business partners, and the community at large.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Koka Sexton

MAY 14, 2011

Online Community Guidelines. Collective Conversation Code of Conduct. Communication Using Public Facing Museum Blogs — Policy. Employee Social Influence Marketing Guidelines. Policy for Social Networking and Other Web-Based Communications. Guidelines for Participation in Online Communities. City of Seattle.

Policies 111

Policies Social Media Examples Liveworld 111

Convince & Convert

JANUARY 14, 2015

However, if traffic’s been dying down (especially after the recent organic reach debacle ), you may need to revamp your social media marketing strategy (if you have one already) or create a new one with the assistance of an expert or an agency. A few relationship building tips include: Participate in conversations in a genuine way.

Social Media 60

Social Media Survey LinkedIn Skills 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments).

Apple 154

Apple Twitter Forums Policies 154

Pam Hughes

DECEMBER 30, 2021

… Voice will soon be a primary way consumers connect with the digital world, and a primay way that digital marketers will connect with consumers … Jon Stine, Executive Director, Open Voice Network. Microsoft Cortana uses Bing. However, voice searches are much more conversational. Google Assistant uses Google.

SEO 68

SEO Strategy Engineering Mobile 68

Jason Yormark

AUGUST 9, 2009

Now of course I’m not referring to the Ashton Kutchers of the world, but the common users with marketing or community backgrounds, specifically mid range users with 10k plus followers. That’s a whole different conversation. Community, marketing, video production, are some examples of professional connections.

Social Networking 100

Social Networking Badge RSS Disqus 100

Socialized

DECEMBER 6, 2009

Neither of these is in my Microsoft Word dictionary, which means they are good words. If, on the other hand, you are in marketing, public relations, or even accounting or real estate, your writing is meant to convey something. I still have a hard time using the word in conversation.) Here’s the problem.

Real Estate 193

Real Estate Microsoft Software Class 193