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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes partnerships, alliances, syndicates and more. Company employees as ambassadors for example.

Marketing 199
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How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangam Style music video. A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication?

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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Groups could help to build and foster a community that was once happening on brand pages. With Pinterest’s recent IPO and Instagram beefing up their shopping features, we will see these platforms go head to head for marketing dollars. It doesn’t hurt to syndicate it there. Pinterest & Instagram Rival for Shopping.

Trends 128
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82
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Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Outreach to companies mentioned in the post.