Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 83

Reputation Press Release Airlines Construction 83

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

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B2B Communities Facebook How To 230

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

The Realtime Report

NOVEMBER 21, 2023

David Lee, founder of The Identity Jedi, explains how the industry can improve representation and the benefits that will bring. times higher cash flow than those of companies with more monolithic staff. African Americans make up only 9.2% of cybersecurity analysts. Studies have found 2.3

Organization 91

Organization Industry Engineering Reputation 91

Koka Sexton

DECEMBER 16, 2022

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. Choose relevant hashtags that relate to your industry or the topic of your post.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

JUNE 29, 2023

Social media guidelines in healthcare can be stricter than guidelines in other industries. A social media policy details how the company should be portrayed on social media platforms. It’s also important for maintaining the brand’s reputation. Enhance brand reputation. Avoid ethical issues. Win, win, win!

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

NOVEMBER 12, 2023

Brand collaborations, especially co-marketing , are a win-win for your brand reputation. It’s a strategy that leverages each company’s reputation and customer base to introduce its brand to a new audience, driving additional revenue and awareness. Co-marketing is another option for partnership.

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Collaboration Brands Fashion Sports 111

Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Guest post by David H Lasker.

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Tips Reputation Analysis Consultant 160

Buzzlogix

SEPTEMBER 4, 2017

Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. After creating a profile on popular social networks, some companies expect to receive avalanches of followers and likes that will translate into lucrative sales. The primary goal of social networks is to connect and communicate.

Reputation 49

Reputation Social Media Social Networking Sentiment 49

Sprout Social

MARCH 9, 2023

What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 112

Skills Template Templates Travel 112

Dave Fleet

FEBRUARY 2, 2011

Network professionally – Follow and get to know other people working in your industry. Grow professionally – Identify the leaders in your industry. Stay on top of news – Follow news-related accounts, both traditional and non-traditional – to stay up-to-date with news in your area and your industry.

Twitter 419

Twitter How To Reputation Curation 419

Small Business Mavericks

APRIL 17, 2011

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Look and see what is not being provided in your industry online and provide that. One Response to “Are You A Business Or A Media Company?&#

Company 142

Company Wiki Case Study Press Release 142

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. It comes down to proactively managing reputational risks with consumers, employees and the market on social.”

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He recommends looking at influencers who talk about your industry and whose content outperforms when they mention your topic or product.

ROI 105

ROI Influencer Marketing Survey 105

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Why AI ethics matter Companies are already investing in AI, but the difficulty is ensuring responsible use.

Marketing 89

Marketing Privacy Policies Issues 89

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Where is your industry going?

Brands 183

Brands Apparel Creative Commons Consultant 183

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. Inclusivity is becoming non-negotiable for consumers.

Campaign 112

Campaign Brands Communities Industry 112

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Measuring SOV can benefit businesses of all sizes, regardless of industry.

Social Media 59

Social Media How To Metrics Sentiment 59

Waxing UnLyrical

JUNE 14, 2018

You are a hard-working professional with the talent to succeed in your industry. You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Find a Sponsor in Your Organization.

Tips 178

Tips Skills Creative Commons Resources 178

Writtent Blog

JANUARY 12, 2024

Choose Your Niche Specialize in a particular genre or industry that aligns with your interests and expertise, whether it’s technology, lifestyle, finance, or any other field. This specialization not only enhances your writing skills in a specific domain but also opens doors to collaboration and opportunities within that industry.

How To 52

How To Skills Journal Education 52

Buffer Social

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Waxing UnLyrical

FEBRUARY 20, 2013

It’s an exposé of China’s “black PR industry.” And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. In fact, companies like BrandYourself tell you point blank what they won’t do. Scrubbing the Internet.

Reputation 273

Reputation Consultant News Flickr 273

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. We synthesize the results into insightful reports that show how people are talking about and engaging with your brand, competitors and industry.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Read on to explore the industries they specialize in, services they provide and to hear about each of them with descriptions written in their own words. Drop & Hook. Full Blast Creative.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. This includes features in reputable publications, your own published work, or even your resume. You can search for people by company, job title, or keyword.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Social Media Strategies Summit

FEBRUARY 4, 2021

With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. Complete all the fields with accurate company details. Don’t forget to upload the company logo and tagline. Moreover, it helps build connections in your industry. Proactive marketing.

B2B 130

B2B LinkedIn Strategy Brands 130

Later

JULY 8, 2021

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. It’s a place to find job opportunities, showcase your skills, join discussions with industry experts, promote your brand or products, and even drive traffic to your website. Foster Community.

LinkedIn 85

LinkedIn How To URL Skills 85

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 For the Black community, this signified a breach of trust. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. billion in 2022.

Influencer 131

Influencer Marketing Reputation Collaboration 131

Hootsuite

SEPTEMBER 6, 2023

This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. Any position you interview for is going to require some research about the company. Why do you want to work for our company? Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Other industries should take note immediately.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

OCTOBER 2, 2018

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. We, as communicators…particularly as PR professionals…have to be prepared to resist the urge and to be able to explain why. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

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Committee Reputation Consultant Guidelines 119

Socialmedia.biz

FEBRUARY 25, 2020

Savvy social media is responsible for many veteran companies’ successful transitions into the digital age as well as the startup explosion. As company leaders and teams focused on delivering their best products and services, customer social media demands outgrew what assistants or marketing departments could manage.

Consultant 102

Consultant Social Media Insurance Startup 102

Social Media Network Marketing

JUNE 7, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Reputation and trust are earned through years of hard work and this can be damaged online, often anonymously. The advent of social media, web communities, and networking sites, has been useful to many companies.

Reputation 62

Reputation Social Media Communities Widget 62

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . Lean into your community. Celebrate a weekly win.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143