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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools. I particularly appreciated the process of the FLIRT model. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
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Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

Ask yourself, “Does this impact just our company or is it a national or global concern?” Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Strengthening and building your community is a great way to show your support.

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels. What exactly is consistent branding? Like this post?

Brands 185
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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

how long have you been serving the community). You have the chance to immediately convey the details about your company to anyone landing on your page. While Facebook has significantly relaxed their cover guidelines, you still want to steer clear of anything that reeks of over-promotional. Highlight that story! Cover Photo.

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Coca-Cola Adopts New Social Media Policies | Justin Levy

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Coca-Cola Company’s Online Social Media Principles At New Marketing Labs I recently had someone from a small to medium company contact me and asked if we could review their social media policy. Guess what?

Policies 124
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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

What the Updates Mean for Your Company. Each Panda update meant something different for each company. Consider a few of the ways your company can follow the new Panda guidelines: Create new and original content. This will affect businesses in the coming weeks, so many spend their time now, in 2011, trying to get ready.

Google 176
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines.