Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Waxing UnLyrical

NOVEMBER 10, 2011

Are you keeping company with people who are successful and learning as much as you can? Even on Twitter, I choose who to follow and follow back. Misery loves company. What kind of company are you keeping? Image: Picture Perfect Pose via Flickr, CC 2.0. Follow her on Twitter. . Where is your focus?

Company 197

Company Flickr Blogger Social Media 197

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?

Company 231

Company Social Media Posterous StumbleUpon 231

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. The Trouble with Twitter. The viability of Twitter as a money-making resource for SMBs has been up for debate for the past couple of years. Now we have two social giants looking to better serve the business community and their needs.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.

Communities 170

Communities Marketing MySpace Yahoo 170

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Find Gatekeepers with Similar Interests

Blogger 263

Blogger Strategy Technorati Community building 263

Social Media Marketing

DECEMBER 18, 2012

It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. Backed by Yahoo!,

Instagram 168

Instagram Flickr Privacy Policies 168

Convince & Convert

APRIL 29, 2012

Flickr Photo by Doc_Brown. Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al.

Resources 167

Resources Company Social Media How To 167

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride!

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

Campaign 264

Campaign Patterns Banking Flickr 264

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 26

Communities Strategy Forums Project 26

Dave Fleet

JULY 26, 2010

Online Communications Policy. Community Guidelines. Twitter Guidelines. Communication (Blogging) Policy. A Twitter Code of Conduct. Should Your Company Have a Social Media Policy? Online Social Media Principles. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church.

Policies 419

Policies Resources Liveworld Social Media 419

Waxing UnLyrical

FEBRUARY 15, 2012

Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out. I’ve always found chats fun, and Arik and Valerie have built a terrific community around HAPPO. How about leadership?

Tips 229

Tips Hashtag Flickr Twitter 229

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores.

Consultant 195

Consultant Flickr Resources Metrics 195

Laurel Papworth

APRIL 8, 2010

I teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. Fanpage vs community vs brand vs groups. But removing established fanpages to make way for community pages instead of migrating them across was crappy thinking.

Communities 111

Communities Facebook Widget Web 2.0 111

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast.

Apple 154

Apple Twitter Forums Policies 154

Waxing UnLyrical

MARCH 3, 2014

Image: Aidan Jones via Flickr, CC 2.0. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Why: Social media has given companies the ability to become more personable through online interaction. Twitter Facebook Google+ LinkedIn Monday Roundup: Being Personable.

Consultant 200

Consultant Flickr Resources Communities 200

Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. Lee Odden shows you how to bring your company into the new age. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Small Business 187

Small Business Consultant Flickr Travel 187

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Similarly, Michael Twittered during SES in April.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Two, how can Twitter make money? Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go under/dead pool, and that would be a shame. .

Twitter 99

Twitter API Badge SMS 99

Idaconcpts

FEBRUARY 15, 2013

With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Here are some innovative apps that can legitimately increase a company’s brand presence as well as sales. Yelp has a huge community, and the reviews on the site are read seriously. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

The Marketing Blog

NOVEMBER 10, 2009

19 am Twitter’s Retweet feature (beta) Jump to Comments Many of you might have already seen this, but just-incase you haven’t here is the update. You are welcome to connect with me or send your pitches on my email id [toreachdaksh AT gmail DOT com] Twitter updates Wow very nice :) RT @ paavani Awesome compilation of reasons.

Features 114

Features Web 2.0 Twitter Microblogging 114

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JANUARY 27, 2014

Image: Cornelia Kopp via Flickr, CC 2.0. In this post for Steamfeed , DJ Thistle remind us to break the cycle of bad blogging practices by focusing on quality and the company we keep in the blogging community. Twitter Facebook Google+ LinkedIn Monday Roundup: Breaking the Cycle of Mistakes. Is Guest Blogging Dead?

Loyalty 196

Loyalty Film Consultant Flickr 196

Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.

Training 75

Training Social Media Yammer Company 75

Waxing UnLyrical

AUGUST 12, 2013

Image: pdbreen via Flickr, CC 2.0. Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. Twitter Facebook Google+ LinkedIn Monday Roundup: Standing Out.

RFP 223

RFP Consultant Flickr Resources 223

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Why: Is your company embracing the power and influence of digital storytelling and brand journalism? In this guest post for Deirdre Breakenridge , Susan Young provides some pointers for business communicators. Twitter Facebook Google+ LinkedIn Monday Roundup: Storytelling.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Monday!

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Consultant 191

Consultant Flickr Energy Resources 191

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. Most customers who complain online don’t want to hurt your company. If the comment is from a turd, your community will see them for what they are, and they will lose their credibility. Guest post by Yvette Pistorio.

Comments 214

Comments Social Media Construction Social Media Management 214

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Flickr and Panoramio geotag and display these images in a mapping context. Google has added geotagging to Blogger. Your turn to act.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. Image: mkhmarketing via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 Social Media Metrics You Can Stop Tracking Yesterday.

Metrics 100

Metrics Social Media B2B Consultant 100