Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Image: phunkstarr via Flickr, CC 2.0. ” In her mind, it appears to mean succeeding at a Fortune 500 company. The first is a response to Yahoo! While I disagree with Ms.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

MARCH 18, 2013

If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Attribute blog posts, news articles or other curated information to the original source using their Twitter handle. < Image: _DaniloRamos via Flickr, CC 2.0. And happy Monday!

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Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

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The Marketing Blog

OCTOBER 28, 2007

47 am News from Other Blogs Jump to Comments Vogue’s India Launch Click to Read. Read here Bathroom Blogfest 2007 Read here The comment contest winner Read here Share this: StumbleUpon Digg Reddit Leave a Comment Filed under News Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0

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Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I am saying goodbye to the digital life and hello to community affairs. Blog News Productivity branding' I spoke at colleges.

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Waxing UnLyrical

MARCH 27, 2013

One of the most fascinating stories to come out in the news recently—at least to me—was that of the discovery of Richard III’s remains. Image: Huntington Theatre Company via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Reputation Consultant Flickr Project 229

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. Publicizing news, blog posts, videos… basically, any kind of content. A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. Using Twitter lists smartly.

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Twitter How To HootSuite Curation 246

The Realtime Report

APRIL 16, 2014

Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Now we have two social giants looking to better serve the business community and their needs. What’s New? Image via Flickr. A win-win situation, right?

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Twitter Small Business Facebook Cause marketing 187

Waxing UnLyrical

APRIL 11, 2012

Image: dkshots via Flickr, CC 2.0. Reality check: if this kind of thing can happen to News Corp , JetBlue and Johnson & Johnson , it can happen to you. Take the time to develop a crisis communications plan. And why not? • It opens up room for competitor(s) to take the lead. • You lose credibility. It plants a seed of doubt.

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Training Journal Flickr Loyalty 177

The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). Reply Leave a Reply Click here to cancel reply.

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Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

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Social Media Case Study MySpace Yahoo 172

Social Media Marketing

DECEMBER 17, 2010

With Mark Zuckerberg being named the Time Person of the Year for 2010, you would think that there would be a little more thought that goes into the company's approach to privacy, major UI changes, and how those are communicated to the very people those changes affect. Image credit (top): Gordonblixt (Flickr). Image credit: inF!

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Facebook Privacy Flickr Notification 161

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

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Lurker Klout Policies Consultant 203

Social Media Marketing

MAY 8, 2013

Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? Being a community manager is more than just posting to social networks on behalf of brands. Here are eight different roles that community managers must play on any given day.

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Preventing Social Media Spam December 25, 2009.9:00 Enterprise 2.0

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The Marketing Blog

FEBRUARY 4, 2010

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53

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Social Media Web 2.0 Startup Flickr 138

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). But “use” and “success” are two different things.

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Vocus Alltop Message Boards Klout 184

The Marketing Blog

DECEMBER 10, 2009

Daksh said: [I wrote a new blog-post] Criticizing Social Media? Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. link] #socialmedia [.]

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Social Media Web 2.0 Startup Case Study 138

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Oblivion If you are an expert on a subject matter, you should know the latest news, findings, and opinions about it. People often advance themselves as a technical expert on a brand, but seem unaware when that brand is in the news for having a defect or a major product announcement. Building relationships takes time, energy and effort.

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. The SXSW Twitter feed helped many communicate with each other and even allowed for individuals to meet for the first time.

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Twitter Microblogging MySpace Yahoo 131

The Marketing Blog

FEBRUARY 6, 2010

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. Home About In the Media Preventing Social Media Spam Moving One Step Closer to Dream February 6, 2010.4:45 It compares Facebook & Orkut in India.

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Web 2.0 Facebook Startup Comparison 145

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

The Marketing Blog

NOVEMBER 26, 2009

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. November 26, 2009.5:10 I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

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Resources Web 2.0 Startup FeedBurner 138

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. In that poll there were 5000 + votes with the community voting in favor of Facebook.

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Comparison Twitter Web 2.0 Facebook 222

The Marketing Blog

AUGUST 12, 2010

Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] Reply Leave a Reply Click here to cancel reply.

Alltop 127

Alltop Web 2.0 Facebook Startup 127

The Marketing Blog

MARCH 26, 2010

Home About In the Media Indian Companies on Twitter – A Usage Study Search Engine Statistics:: Google’s share dips March 27, 2010.8:32 What I really like is the visualization and the manner in which it has been clustered. Heading over to the actual post now! Reply Leave a Reply Click here to cancel reply.

Web 2.0 138

Web 2.0 Content Startup FeedBurner 138

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

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Review Social Media Marketing Handbook 152

The Marketing Blog

AUGUST 5, 2008

1 search-engine company has positioned itself as a startup in this job-advertisement. Startup tag works well Jumping on the big company bandwagon is easy. A company’s screening process includes relevant experience, educational background and similar parameters. OTOH, a candidate screens the right companies for his job.

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Google Startup Web 2.0 FeedBurner 113

Waxing UnLyrical

JULY 29, 2015

Communication in general can be a very complicated topic. Your company culture matters , and how you communicate within the workplace is a vital piece of the puzzle when putting it all together. How should we communicate within today’s multigenerational workplace? Three tips to improve your communications.

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Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Hyper Local News. New Realities. News Corporation. This site is a companion blog to the FASTforward conference and summit series and is sponsored by FAST. More info here.

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The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

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Facebook Web 2.0 Startup Applications 185

The Marketing Blog

APRIL 18, 2010

Home About In the Media New Job Opening Startup Life: Diary of a First Generation Entrepreneur April 18, 2010.3:47 47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. It is now a powerful social media marketing tool!

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Facebook Web 2.0 Startup Press Release 167

Proactive Report

DECEMBER 29, 2010

On the other hand it opens the door to greater risk and the need for constant vigilance, as inaccurate information and bad news can spread rapidly online. Have a community strategy –don’t jump without a parachute. Image Credit: DiveMasterKing2000 Flickr. Here the key features of his plan. If not, put it on your 2011 PR goals.

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Reputation Trends Training Case Study 108

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. The Greensheet , where I earn my paycheck by day, participated in the competition as a medium-sized company. What is # SocialMadness?

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Journal Compete Team Klout 175