Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

SEPTEMBER 30, 2020

Additionally, engaging with your audience’s replies and mentions also improves your chances of showing up in non-followers’ feeds. The Sprout #BrandsGetReal survey even found that the top three behaviors that help brands connect with consumers are: Liking or responding to customers. Cultivate a brand community.

Twitter 139

Twitter Survey Trends Hashtag 139

Sprout Social

SEPTEMBER 21, 2020

Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 134

Issues Survey Campaign Authentication 134

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Another 56% expect all offers to be personalized.

Social Media 122

Social Media Sentiment Data Team 122

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 116

B2B Influencer Brands Marketing 116

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JULY 7, 2020

That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. Our data from #BrandsGetReal shows us that audiences actually do want brands to speak out on social issues and use their social feeds as a platform. Why do audiences look to brands on social issues? So, we’re starting now.

Brands 117

Brands Survey Microsoft Issues 117

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Harp Interactive

OCTOBER 6, 2010

And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand.

Types 317

Types Facebook Notification Survey 317

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you noticed this trend happening on your feed? This new tab on your LinkedIn company page seems like a great addition. LinkedIn Stories.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 143

Research Social Media Airlines Marketing 143

Mindjumpers

FEBRUARY 21, 2014

Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. Facebook Updates News Feed.

Engagement 226

Engagement Sample Samples Upcoming 226

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Collectively, what do all these sources say about your company? The best advice?

Social Media 105

Social Media Survey Advertising Review 105

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. The RSS feed is: [link]. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. Listen Now. ” Bull!

Company 120

Company Instagram B2B Survey 120

Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer.

Small Business 91

Small Business Social Media Tips Content 91

Waxing UnLyrical

AUGUST 18, 2014

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Based in the Washington, D.C.,

B2B 187

B2B Collaboration Consultant Flickr 187

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.  An Adobe survey found that 50 percent of users prefer receiving emails from businesses they follow.

Small Business 94

Small Business Newsletter Marketing Survey 94

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How can you create that for your company?

Social Media 111

Social Media Marketing Atlassian Team 111

Sprout Social

AUGUST 2, 2022

And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. Gaming and community content. Brand bringing this trend to life: Calm.

YouTube 137

YouTube Trends Strategy Content 137

Sprout Social

MAY 2, 2024

But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. We’ll also discuss the various factors LinkedIn’s algorithm takes into account when ranking company pages. Optimizing for search allows potential hires to find your company and job postings easily.

SEO 94

SEO LinkedIn Company Tips 94

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services.

Content 118

Content FAQ Sentiment Hashtag 118

Mindjumpers

AUGUST 3, 2012

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Source: Facebook Groups. 4 Social Advertising Spend will Diversify.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Oktopost

APRIL 30, 2020

But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. Attendees can connect and converse with each other in the event feed.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Convince & Convert

DECEMBER 27, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. The RSS feed is: [link]. A brief survey of the Brimfield PD Facebook page shows a handful of tactics that social media pros would not consider “ best practices.” Huge thanks to our amazing sponsors for helping us make this happen.

Survey 167

Survey Social Media Retail Communities 167

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Collecting customer feedback is one of the best ways to understand your audience and build a stronger sense of community on Instagram. The first step?

Instagram 78

Instagram UGC Travel Transportation 78

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. When we put that up on our feed or story it tends to get better engagement that the content we’ve spent a bunch of money on.”. But Ugly isn’t a plucky underdog.

Industry 74

Industry Meme Survey Authentication 74

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Then they will associate more good feelings with you. But you have to beware of overkill.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Hootsuite

MAY 13, 2020

We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year. This is good news for brands, too.

Influencer 145

Influencer Trends Marketing Guidelines 145

Convince & Convert

NOVEMBER 17, 2016

Scroll through Facebook’s News Feed. What if your company could insert itself into this routine? According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable.

Survey 60

Survey Education How To Hotels 60

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Create Story Pins to Engage With Your Community. Promote Your Products With an Ad Campaign.

How To 63

How To Collaboration Affiliate network Instagram 63

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. TikTok gives you the ability to interact with your community in a bunch of different ways, including dueting and stitching videos,” says Bosché. “We

B2B 135

B2B Brands Marketing How To 135