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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Are you as a company socially Proactive or Reactive?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video. Why the Company Blog is More Important Than You Think by Business2Community.

Tips 250

14 Things I Think I Think About Social Media

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 14 Things I Think I Think About Social Media May 26th, 2010 |Written By: Jay Baer | View Comments Tweet This is a video interview that my friend Mike Stelzner of Social Media Examiner did with me a few weeks ago.

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Somebody sending a mean tweet about your company doesn’t constitute a crisis. When the company does not know any more than the public about what’s going on. A social media crisis has a potentially material impact on the company overall. Create a Crisis FAQ.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. For example, do you offer an online support and discussion community just for customers? College tour guides excel at mixing demonstrations, graphics, photos and video into their presentations.

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Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website. And videos on Instagram are no exception!

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. For a two minute video about guitar repair. Pity the typical company who can't see it.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Regardless of the type of business you’re engaged in online, your trump card will, in many cases, be your team’s ability to respond to customers’ needs and communicate and give generously; none are tasks to be oversimplified, especially when serving a large client base or community.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

Today’s chatbots reply with text, yes, and also with audio, video, images, GIFs, you name it. To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager.

How Do I Keep My Facebook Group Alive?

agora pulse

It’s important to let people know it’s your company that runs and manages it. Website visitors, Facebook page engagers, and video viewers are far more likely to want to join. You can queue videos one after another and invite people to join.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Ultimately, this will make for stronger companies. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Social media just makes it easier for companies to do the listening, learning & recognizing issues that might be out there that never really arose in the office when the product or service was created.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Incorporating UGC into your content strategy builds your community by involving your customers in your brand. User-generated content also provides strong social proof for your ecommerce brand, implicit approval from the scores of eager customer who submit their photos and videos. Customers are increasingly favoring mission-driven brands that align with their community values. Share your charitable commitments through your content to get your community involved.

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The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads. For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. For example, do you offer an online support and discussion community just for customers? College tour guides excel at mixing demonstrations, graphics, photos and video into their presentations.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. .

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Done mostly in the format of videos, Matt reads through Google users’ questions and simply answers them from Google’s perspective. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. then provides tips for maximizing company blog success.

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How Do I Keep My Facebook Group Alive?

agora pulse

It’s important to let people know it’s your company that runs and manages it. Website visitors, Facebook page engagers, and video viewers are far more likely to want to join. You can queue videos one after another and invite people to join.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Publishing videos? It makes you more productive as a company.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Community. Embed Video? We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace. Upload.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Show your followers that you care about their opinion by asking them for feedback about your company or business. This works in multiple ways: Builds community rapport.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability.

Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

We want to be great writers, be great artists, take amazing photographs and build an engaging community. A FAQ to reference. Do you know that the company has a good track record for protecting your privacy and the privacy of the information that they store?

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Video. Video. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. See our video to learn more. How-to video: Smart steps to efficient power management. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

13 Ways to Use Facebook Events for Your Brand

Sprout Social

If you’re hosting a party to celebrate your company’s 10th anniversary, you’d probably want your photo to be festive and incorporate the 10 years somehow. Since the posts are public, the event wall serves as a FAQ section for other people that have questions.

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Habari support is available via: FAQ. Have a look at the introductory video below to see just how easy it is. package FAQ.

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Infraction #1 : Digg’s FAQ (Submitting Section, Question #3) says that duplicate submissions are bannable violations. Both wanted to create a Facebook community to connect users to each other. Your loyalties are to your community, and mine are to mine.

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PLE

Buzz Marketing for Technology

Now you can share links, music, and videos and stay that much more in touch with your friends. Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. It never ceases to amaze me how many knitting communities there are on MyBlogLog!

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Get a YouTube account for video uploading. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Consider adding audio and video to the mix. The occasional YouTube video with you as the star adds to your personal branding immensely, especially if you can manage to look comfortable. Community. community.

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107+ Blog Post Ideas for a Rocket Start

Writtent Blog

FAQ Post. Video Post. Getting traffic to a video you’ve posted to YouTube is an excellent way to drive traffic to your website. Videos on popular topics also rank well on Google. Share Your Company Story. What are your company’s rituals?

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10 Ways to Use Your Blog to Manage a Crisis

ProBlogger

Your blog is a very important part of your personal image or company brand. Reassure the community that you’re actively working on the issue and that safety is paramount. Use your blog as your company’s voice when you can’t reach everyone more easily in other ways.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. Fast Company Blog. Intentional Communities. Fast Company.

4 Simple Growth Strategies Any Breakthrough Blog Can Learn From Pinterest

ProBlogger

Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose. Throughout history, truly great companies answer these question: Who are we? In fact, purpose is the catalyst for all great companies and organizations.