Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A

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How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Include a visual or video response.

4 Emerging Social Media Communities

Ignite Social Media

Today, let’s examine four recently emerging social media communities. As new responsibilities take hold in their lives, parents are now on the lookout for brands and companies that meet their needs for their little ones. Social media is a constantly changing force to be reckoned with.

Private Community Management – #cmgrhangout

SocialFish

I was privileged to be invited to participate in a Community Manager Hangout this past Friday hosted by Tim McDonald, who runs My Community Manager , a great site chock full of resources for community managers for all kinds of companies. What is a private community?

Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More!

Later

Instagram video is one of the best tools in a marketers toolbox. Video marketing is no longer just for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. . And video on Instagram is no exception! IGTV Videos.

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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

Only 51% of teens in the United States still use Facebook while 85% say that they use the video-sharing platform. So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. Here’s a great video which will explain how you do it.

How One Company is Measuring What Really Matters

Convince & Convert

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. As a result, Lean Cuisine is successfully supporting the re-branding of the company while starting a movement.

Design Your Online Community for the Users, Not for the Organization

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

The Intersection of Online Communities and Learning Management Systems

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Community platforms are already being used for learning objectives.

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3 Companies Focused on Helping Not Selling

Convince & Convert

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia. Need video embeds that work for responsive web sites?

The BBC Experiments With Video News Coverage on Instagram

Convince & Convert

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats.

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Social Recruiting Tips to Attract Top Talent to Your Company

Socialmedia.biz

Attracting top talent to your company is one of the most difficult tasks facing any owner, recruiter or business manager. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign.

4 Video Contest Ideas to Boost Your Social Engagement

Convince & Convert

Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. But what promotional strategies should marketers be considering when they think about video? Video for the sake of video isn’t enough.

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The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

As someone who once didn’t like online video, it’s now part of my daily life. In the past few years, videos have gotten much better and widespread that I’d find it hard to be stubborn in my old ways by ignoring all incoming multimedia streams. Ad clicks on videos?

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move. First, the site is highly visual, favoring images and videos over text.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. Leverage Your Community to Tell Your Story.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. This includes video.

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Is Technology Ruining Online Community

Convince & Convert

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. How did companies possibly succeed in that technologically challenged epoch devoid of touchy-feelie buzzwords?

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

YouTube and Facebook Take Different Approaches to Paying Creator Community- Social You Should Know

Ignite Social Media

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. Facebook May Not Renew Live Video Contracts with Media Partners & Celebs.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

How 5 Top Companies Celebrated National Dog Day

Convince & Convert

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward?

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.

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7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. You Don’t Have to Own A Community to Build Community.

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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical?

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How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

Buffer Social

When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media , especially on mobile. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds 2 Facebook , 2017.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update).

How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

Video content was also repurposed and monetized on social. They discovered 3-5 minute videos were the sweet spot for their audience. Specifically, would women of color be interested in a dedicated social community? The Know: An OWN Community.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. They challenged Musically users to create Musically videos with the songs found on their Coke bottles at that time. Amino Apps – a network of niche communities.

Vanns Community Manager Update: I Turned The Opportunity Down

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Vanns Community Manager Update: I Turned The Opportunity Down | Subcribe via RSS Vanns Community Manager Update: I Turned The Opportunity Down September 14th, 2009 Posted in Community , Social Media Tweet Share Because so many of my family, friends, friends of friends, etc. The process of the video portion of the application was a patch work solution.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. The future of Google+ Communities.

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

Activation, Comfort, and Other Secrets of Online Community Management

Convince & Convert

Video production by my friends at Candidio. Please watch video for entire interview. Somehow, my side of the video got cut out, so it’s only audio for me!). I love your festive red background for videos. ” It’s not just theory of community management.

Which Company is Most Useful to You?

Convince & Convert

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. Which Company is Most Useful to You?

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully?

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