Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

Only 51% of teens in the United States still use Facebook while 85% say that they use the video-sharing platform. So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. Here’s a great video which will explain how you do it.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community?

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 1: Check out the information page and video here.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

If you have been building your business on rented land, have you honestly been expecting a massive ROI for your business for free? Choose the right formats – should you use video, audio, text, visual or all of the above?

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

” He also makes it clear we may see less video content. Yes, Facebook is continuing to favor live video and video overall. However, Mark's announcement was clear that you may also see LESS of video in your newsfeed. How to build a thriving community?

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

The one thing that you MUST change is your mindset if you even want a chance at survival in a digital sea of noisy tweets, Instagram stories, live video and stunning visuals. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019.

The BBC Experiments With Video News Coverage on Instagram

Convince & Convert

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats.

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5 Video Best Practice Notes from Facebook

Social Media Today

Facebook has outlined a range of video best practices in a new guide, including notes on community-building and monetization

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. Social Profit Factor Training System + Member Community .

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Storytelling helps build relationships and earn trust. It's not about creating a viral video or a long winded essay in corporate speak.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing?

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. It's community.

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Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

In the video below I provide you some serious tough love. Watch this quick video for a sanity check on some tips and strategies to ensure your content is representing your brand promise in a positive way and attracting your ideal customer, not pushing them away!

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How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

Empowering franchisees to properly represent the corporate brand promise, learn how to have authentic conversations with their local market and community, the more consistent the brand will be across different locations.

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Ready to STOP building your business on rented Facebook land? Stop building your business on rented land. video + on demand webinar).

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. They don’t think like a cash register or corporate building. Social Profit Factor Training System + Member Community .

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Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

Plus chances are if you are just starting out with social media you have nobody listening to your self proclaimed “awesome buzz” as you haven’t invested the time or resource to build community. Community does not happen overnight.

Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

How to maximize the use of Facebook live video, uploaded recorded video in combination with the Facebook boosted post. Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts?

Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Before you even think about posting that video on Facebook you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business. As with anything in life, it's easy to skip to the easy part.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). It’s a landslide: Community creates results. The Harlem Shake depended on community.

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals, language and more. Community. It's community. Every brand touch is influencing perception and building your reputation.

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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! There is also a special limited time deal on our Social Profit Factor Training System + Member Community.

Cracking the Crowdfunding Code: Can You?

Waxing UnLyrical

Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on. Times are changing.

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. Facebook can be a game changer for small business and even corporate brands.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? There is a way you can build a compelling brand without a million dollar budget. Below are a 23 tips to help you build a brand that will be remembered, sung, tweeted, and virally shared.

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. Your brand is the foundation and one of the most important aspects of your business.

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

of video and photos into a story that gets compiled and stored right within their Instagram profile. Building community and followers on Snapchat is difficult for both brands and people like you and me. Brands have already invested in community and relationships on Instagram.

Cool Social Tools: Small World Labs Community

SocialFish

———— Cool Social Tools: Small World Labs Community. What Is an Online Community? Enterprise-Level Community Platform. Files, Photos, Videos. Effective communities provide opportunities and prompts to move your audience up the engagement pyramid.

Prioritize the Top Social Networks for Your Business with These 5 Easy Steps

Pam Moore

They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail.

How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. They use a great mix of pictures, videos and polls to get people’s attention, together with short, easy reading updates with the interest of getting people to comment and discuss.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Concepts: Build your strategy around the sweet spots. Brian believed they couldn’t do that until they had a open community website generating solid content.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. Regularly interacting with these communities helped me gain immense knowledge.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members.

Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

Joanna Pineda did a wonderful video interview of Geoff at the event, Tinu Abayomi-Paul Storify’d it beautifully, and Mike Schaffer , Jamie Notter , Jay Daughtry , KiKi L’Italien , and Sohini Baliga have all provided extremely interesting and thought-provoking POVs.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight.

Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

A meme is anything that spreads via the Internet: a concept, idea, or, very often, a video or image. They have a history of using memes not only correctly but thoughtfully, showcasing their humane animal trapping products in action or just appealing to their community of animal lovers.

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Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic.

10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. The holiday season is here.

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