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5 Things Companies Do That Ruin Storytelling Success

Convince & Convert

Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Too many companies have bought into a myth that great stories should make them look like “superhumans.”

Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Where’s the community spirit in that?

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At the Gov 2.0 Expo – Who's Making You Successful?

Social Media Strategery

Expo held here in Washington, DC and I was honored to be a member of the Program Committee for this event as well as last year’s Expo Showcase and Summit. Home About Me Speaking Legal-ese My Team Gov 2.0

Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Wendy says it’s a non-moderated, open network with 6,5000 communities formed. And it allows easy access to experts across the company. Wendy says for example, even a single advisor working in a remote branch has access to the best experts anywhere in the company.

The Mission Driven Volunteer

SocialFish

This is a guest post by Peggy Hoffman, CAE, President, Mariner Management & Marketing and Elizabeth Weaver Engel, M.A., Do-nothing committees. We believe that’s because the current model of association volunteering, based on standing committees, is broken.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett.

Bridging the Social, the Human, and the Practical

SocialFish

This is a guest post by Carlos Restrepo, CAE, Managing Director at MemberFuse , which is the community platform provided by Avectra. That is the question I’m learning more about as I focused on how do you measure success and therefore deliver value for social communities.

Charitable giving on a global scale: Sprout Social Philanthropy Week 2019

Sprout Social

It’s hard to say you’re a values-driven company unless you dedicate time and resources to advancing those values outside of your four walls. During this week, we leverage our privilege and resources to support, engage with and improve the communities in which we live.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Required Competencies for Social Organizations February 24th, 2010 |Written By: Jay Baer | View Comments Tweet Now, marketing is the center of American business.

From the Outside-In: The Path to Relevance

SocialFish

Your organization’s opinion or committee’s conclusions about your value do not count. The inside-out thinking of most associations, and inability to identify and resonate with the things that matter the most to their customers and markets, is a very serious liability.

An Introduction to Peer-to-Peer Fundraising

SocialFish

Makes sense, considering roughly 90% of people report that they are more receptive to tips coming from friends and family than to any other form of marketing. He is the founder of DonorCommunity, an online fundraising Saas software company, which is exclusive to the nonprofit industry.

Is your Organization Capable of Unorthodox Thinking?

SocialFish

First build the capacity for innovative, strategic and market-centered thinking, and frame an open and collaborative discovery. “We Compare the tenet of conversations and implicit mode of thinking in conversations between conventional associations and a company such as Amazon.

57 Social Media Policy Examples and Resources

Dave Fleet

Community Guidelines. International Olympic Committee. Employee Social Influence Marketing Guidelines. Should Your Company Have a Social Media Policy? Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start?

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

In my research and experience the formula goes something like this: more programs, products, new gadgets, marketing hype etc.; For e-bay, this track of discovery gave rise to a stream of innovations –“ everything from an experiment like its eBay Now local one-hour delivery service to its global shipping platform, which the company says makes sending a package abroad from the U.S. Make sense to their markets and customers rather than in-house committees, policies and peers

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

The Waffle House , an American, iconic, southern, restaurant company, walked away with the social media trophy. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. Meghan Irwin/Waffle House : We are one of those companies. The U.S.A.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

In my research and experience the formula goes something like this: more programs, products, new gadgets, marketing hype etc.; This foray into same-day delivery,” the author says, “is part of eBay’s re-imagining of itself as the company that can get you anything, anytime, anywhere.”

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Knowing that their target market of millennials spends way more time engaging with social and digital media than watching television, they embarked on an Instagram campaign using the hashtag #ORIGINALis and partnered with stars like Snoop Dogg, Desiigner, and Stormzy to promote their Originals line-up. Airbnb also pledged to provide short-term housing over the next 5 years for 100,00 people in need and $4 million over the next 4 years to the International Rescue Committee.

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry?

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PR Pros and Wikipedia: Can They Ever Get Along?

Social Media Strategery

That's a big reason why most PR professionals have avoided Wikipedia for so long, fearful of the wrath of the editing community. Photo courtesy of Flickr user bitjungle. All Wikipedia articles and other encyclopedic content must be written from a neutral point of view.

Stay Scrappy: Sprout Hack Week 2016

Sprout Social

This year we gathered nearly 100 project suggestions ranging from product ideas for Sprout and Bambu, to a new approach to company-wide community service , to ways to make our office and events even more fun. In the end the Hack Week Committee narrowed down the projects to 27 finalists. As a result we were able to staff 17 projects with teams ranging from eight to 16 employees and from diverse departments across the company.

B2B Social Media Gets Intimate

Social Media Marketing

It is now popular wisdom that Facebook, Twitter and Linkedin are good places for businesses to market their products and services. Strategic planning, competitive analysis and product development are just a few activities most companies prefer to keep confidential.

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The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

The Waffle House , an American, iconic, southern, restaurant company, walked away with the social media trophy. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. Meghan Irwin/Waffle House : We are one of those companies. The U.S.A.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. They’ve been encroaching a little bit on their developer community’s turf.

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page.

Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. The State Liaison Committee. Running a social media contest is a popular marketing across industries.

Joomla! Surpasses 15 Million Downloads

Bill Hartzer

In addition, the Community Oversight Committee has elected several new board members including Steve Burge, Javier Gomez, Marko Milenovic, Jacques Rentzke, Robert Deutz and Akarawuth Tamrareang. In 2010 we look forward to helping the community tackle some major agenda items, such as a new release of Joomla! and a thriving third-party developer community.&#. community. Related posts: Integrated Marketing Summit Comes to St. Open Source Matters , Inc.

Time for a Change

Social Media Strategery

For one, I never expected to still feel challenged after so long with one company; I never expected to have even half the opportunities that I’ve had here; I never expected to enjoy working hand in hand with our clients as much as I did; and most of all, I never expected to love working with the people here so much. I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I I was on the Programming Committee for the first Gov 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. But “sound” judgment needs to back up every tactical path taken – and not just when a company is in a crisis mode. Decisions are made by ‘committee.’

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

The large-scale committee approach is powerful because it leans on the concept of the "wisdom of crowds" (to a certain extent) which says basically that the more input, the better the output. Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. ReadWriteWeb. RWW Network. ReadWriteWeb.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy. I have a couple set up for books that I work for the publishing company.

Government 2.0 Camp - What I Loved and What I'd Like to See Next Year

Social Media Strategery

Very few sales-y marketing types (that I came across). Best part of all was that it was being done without the typical political and cultural roadblocks of pay grades, political affiliation, company affiliation, etc. Home About Me Speaking Legal-ese My Team Gov 2.0

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. We actually partner with a company called North Social that does Facebook tabs.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. Like many companies, my organization provides a community that supports the use of information technology and. Communities of Practice.

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

GOYAMI: search engine marketing. Emergence Marketing. Workflow Community. Regina recently launched a global consultancy called The Seventh Suite which assists growing companies bolster their competitive edge via aligned strategy and progressive people practices.

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Connecting 2 the World

Buzz Marketing for Technology

The American Marketing Association, National Communication Association, American Management Association, American Institute of CPAs, and ASTD all have a great influence on organizations. TREND #7 Finding Courses Will Be More Important Than Creating Courses l Since there will be an explosion of community- developed courseware, campuses will focus on organizing a taxonomy to help users find learning content. and community building. skip to main | skip to sidebar.

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The Most Important Blog Post You'll Probably Never Read

Viper Chill

Many marketers will tell you that making money online is all about having a list. ViperChill is growing because the content I write markets itself. Then they proceed to show proof of sales of their teaching products and all of a sudden they are internet marketing geniuses.