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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. The bigger the data, the more accurate the model will ultimately be.

Strategy 104
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40 Ideas for TikTok Comments (Don’t Buy Them)

Hootsuite

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. You’re not alone.

Buy 92
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How to Manage Audience Fragmentation with Automated Rules

Jon Loomer

Send notification only. In this case, you’ll simply be notified that Facebook thinks audience fragmentation is an issue, and you’ll receive recommendations to combine ad sets. Personally, I tend to prefer the notification option, but feel free to test this out. Let me know in the comments below!

How To 192
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Should You Hide Comments on Your Facebook Page?

agora pulse

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. We do, after all, have the option to hide comments on Facebook. So should you actually hide comments on your Facebook Page? So should you actually hide comments on your Facebook Page?

Comments 135
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Podcast Playlist: A blast from the past

Sherrilynne Starkie

Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends. Shel and Ike Piggott discuss how to (and how not to) use push notifications. If you have one you’d like to recommend please leave a comment below. This episode is no different.

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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Data 124
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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118