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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Effective Online Marketing with Forums and Message Boards

Kikolani

Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. Among these social media platforms, forums and message boards are the most popular for discussing products and services.

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

BlogPulse Conversation Tracker. Monitoring Tools For: Blogs. Blogdigger. Google Blog search. Technorati. Blogpulse Trends. Ubervu (beta). Web Page Changes. WatchThatPage.com. Twitter Search. UberTwitter. Boardtracker. BoardReader. Social Media. Technorati. Social Mention.

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14 types of social media every marketer should know

Sprout Social

What about forums? Discussion forums. Users can like, share, comment on posts and follow other users and businesses. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Stay active in the comment section of Weibo Stories.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? or G2), it goes far beyond that.

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Case Study of 2 Blog Commenting Truths

Ari Herzog

In his latest article on blog comments , Dave writes: Why I have comments: I hope I might learn something new from the people who read the blog. I get a lot out of that on other forums on the net. Everett disagrees in his latest, also on comments : You might have noticed that I’ve had commenting turned off for the last 4 weeks.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. What is review analysis?

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