Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Twist Image

MAY 15, 2011

The Marketing industry only has a handful of true innovation legends. Along with his business partner, Martha Rogers , they invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." digital marketing. marketing legend. marketing over coffee.

Social CRM 85

Social CRM Marketing Groups Groups 85

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Razor Social

JUNE 1, 2017

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. A recent, while Hub Spot found that 43% of marketers have sourced a customer from LinkedIn. Filters searches to a specific industry, location, company or title.

LinkedIn 111

LinkedIn Tools Social CRM Widget 111

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). A social business is a sharing business.

Wiki 102

Wiki Hotels Social CRM Retail 102

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

OCTOBER 15, 2015

A top-level view on CX reveals that it best fits under the umbrella of your marketing department, which is why marketing typically controls the majority of the customer experience budget. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. A Shift in Importance.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

APRIL 15, 2010

Your feedback, comments, and support are what keep me doing this. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Is Your Company in the Content Marketing Industry? Consider a company like Kodak.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. The variation may come in how social media is used, not which social media are used.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. On what basis?

Case Study 139

Case Study Study Social Media Repository 139

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Net-Savvy Executive

MARCH 30, 2011

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Please thank them for their contributions with your attention, comments, and tweets.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. Marketing isn’t about campaigns any more. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Note to readers: all of these companies are Convince & Convert clients. It turns advocates into volunteer marketers. That’s it.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? There is of course relentless chatter about social media ROI and success metrics.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. The comments are yours. It will pay off.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 13, 2010

Leave them in the comments, and I’ll expand the collection. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. Social media allows big companies to act small again.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Thanks for comment Kyle.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Social media is about people, not logos. If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Social media strategy consulting details here. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 22, 2011

If you read Convince & Convert on even an occasional basis, you know that I’m firmly in the social integration camp. You need to focus on how to “be&# social as a company, and worry less about how to “do&# social. This is because social touches do not occur in isolation. Answering your phone.

Klout 144

Klout Virtual World Training Social Media 144

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Many successful social media programs take months (or even more than a year) to really germinate. Can a social media program go viral? Social Media results can’t be measured False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 118

RSS Collaboration Social CRM Consultant 118