Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. If you know of an industry or “return” that I forgot, please share it in the comments. Especially with a lousy comment.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. What is the benefit of delicious ?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. They don’t read 20 blog posts and comments. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MAY 12, 2010

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). Reply Hugo from Zeta May 12, 2010 at 2:43 pm Thanks for the comment, Lauren! The design and UI looks like it’s circa 1997. Subscribed.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Lickshunmewah October 9, 2010 at 9:21 pm { 14 comments… read them below or add one } Laura October 7, 2010 at 9:56 am I have noticed that a LOT of people have unrealistic expectations for their business. Reply Tamar Weinberg October 7, 2010 at 9:45 pm Good comment, Eddie. Nice article worth the read.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

While a traditional search engine would show you news stories about the quake, a real time search showed you people’s comments and experiences – in real time. If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s really mostly about chance, and like I mentioned earlier in the comments, luck and timing. Another great post.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. t roku uz pasaules pulsa June 1, 2010 at 4:53 am { 40 comments… read them below or add one } Betsy Kent March 4, 2010 at 9:43 am i so agree.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

AUGUST 18, 2010

I guess it’s assumed in social spaces that when s/he initiates the friend request, you can comment on anything on their Facebook wall or tweet back at them about something personal or even comment on a photo. Unless the comments are not appropriate, no offense should be taken at all by the other person.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Tagged as: 4x4 , 4x4 meme , meme , social media { 7 comments… read them below or add one } Chris Kieff March 31, 2008 at 8:59 am Tamar, Thanks for the link love and the response.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Made me laugh when I compared it back to Roberts comment about focus on communicating rather than tools. I take it everywhere I go! Cheers Tamar.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JULY 15, 2010

Those comments on your blog are great way to hear the feedback and to improve your blog constantly. Someone made a comment to me that this blogger writes simply to look smarter than others but doesn’t have anything valuable to say — that’s the kind of reputation this type of complex writing actually gives off!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. And, can we please have a “Notify me of follow up comments&# plugin here? Twitter, Pownce, and other “microblogging&# platforms really don’t fit in the type of social networks that I intend to illustrate here.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.

Press Release 129

Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Thanks for commenting, Cynthia Reply Rekha Srivatsan June 3, 2010 at 2:44 pm I really loved your post! i’ve been watching your blog for almost 2 years and this is the first time to comment.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Broadcasting Brain - different thoughts about thinking differently February 23, 2010 at 8:45 am { 16 comments… read them below or add one } Jason Falls November 1, 2007 at 9:19 am See, doing things against your will can be fun! I guess I shouldn’t be surprised though, misery loves company right? It scares me.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). I’d love to hear your thoughts about these particular cases in the comments. Now why is it that there are still naysayers in the comments?

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

But it makes another thing clear: unless Digg acknowledges that its users are valuable assets to the company’s growth, Digg is not going anywhere , because if it does, there will be new people on staff who will have to control the flow of the conversation in their favor. It’s hard to say if that will happen again.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

MAY 9, 2008

After all, MrBabyMan ‘s presence is so incredibly pervasive and the fact that he’s a dedicated submitter causes discussions about Digg everywhere (and even a lame parked domain in his honor), and most of the comments about Andy’s passion are pretty negative. Thanks for your comments. I agree with your opinion.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MAY 28, 2010

If you’re the frugal type, take advantage of the free alerts from Google, YackTrack , Social Mention , BackType (which gives you alerts from blog/article comments , which other services do not include), and Trackur. That’s one of the biggest reasons for companies not to engage in social media at all. Nurture Perception.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Thanks for commenting! Transparency. Thanks for posting.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. You can’t only write comments on forums. Ana Hoffman/ YourNetBiz Attraction Marketing Cafe Reply Tamar Weinberg April 14, 2010 at 12:50 pm Hi Ana, thanks for your comment and you’re spot on.

Social Media 267

Social Media SEO Blogger Communities 267

Buzz Marketing for Technology

JUNE 27, 2008

25 Comments. Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. RWW Weekly Wrap-up. Social media.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Even if you’re a small company, the keyword following options are superior, and it’s a lot of fun to actually get statistical data to see how well you’re doing.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JANUARY 23, 2008

When asked for comment, Ferriss said: The 4-Hour Workweek was turned down by 13 out of 14 publishers. Reply Tinu January 23, 2008 at 3:29 pm Arrgh… Tamar, you quoted the comment I was going to quote! Tim makes a bold statement that you should work as little as possible and follow your passions. Blogs do just that.

Sites 101

Sites Social Media Digg Blogosphere 101