Social Listening vs. Social Monitoring: How To Use Both in 2024
Hootsuite
JUNE 6, 2024
Social monitoring requires using specialized tools to gather qualitative and quantitative data. This data can then inform marketing. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Brand sentiment. Social ROI. You can also gain insights into your customers’ needs.
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