Social Media Strategies Summit

DECEMBER 7, 2023

Based on the average cost of public education tuition and the headline figure of up to 400,000 fewer students, Dr. Phillips says the impact on the higher education industry will be $4.2 And they may have experiences where they haven’t felt welcomed or felt part of a community.” But who, exactly, should you be collaborating with?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Make sure to include reputable sources when engaging in community fact checks.

News 71

News Social Media Airlines Collaboration 71

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 126

Skills Communities Collaboration Organization 126

Convince & Convert

OCTOBER 8, 2021

You’re going to need to prioritize building trust within your brand’s community. Nano & micro-influencers focus on a specific niche or area of interest and are generally recognized as an industry expert or topic specialist. One of the most effective ways to tackle this is through nano & micro-influencers.

Influencer 167

Influencer Marketing B2B Authentication 167

Sprout Social

DECEMBER 3, 2020

Curate relevant content and fill your calendar. Curating and sharing that content in the mobile app is simple. Then, once you add the categories and industries you’re interested in, Sprout creates an organized, sortable feed of links shared from a wide variety of sources. Because the app finds content for you.

Mobile 137

Mobile Notification Collaboration Library 137

Oktopost

JANUARY 2, 2023

Disengaged employees tend to require more micromanagement, and they also have more trouble collaborating with the rest of the team. As we follow the 6-3-1 rule for social media, we recommend a balance of about 50% company content, 25% industry-related content, and 25% personal interest for employee advocacy. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Pixlee

APRIL 18, 2022

While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. This is a good way to expand your brand’s online community while developing a solid relationship with a social media expert in your sector.

Influencer 52

Influencer Marketing How To Collaboration 52

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Supreme x Oreo’s Collaboration. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. 4: Supreme x Oreo’s Bold Collaboration.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries. million TikTok: 341.7K YouTube: 12.5K

Fashion 94

Fashion Influencer Ensembli Instagram 94

Keyhole.co

JANUARY 18, 2024

Collaborating with commerce partners The Buy Guide is a commerce blog and Instagram account run by women and moms who buy products, try them out, and then recommend them to their followers. Posts such as the one above are a subtle but important part of Stanley’s marketing strategy, helping drive sales while also benefiting the community.

Influencer 59

Influencer Social Media Strategy Marketing 59

Pixlee

SEPTEMBER 7, 2021

billion in 2021, some marketers are still hesitant to fully delve into the industry. Every year brings about new influencers as well as new social media platforms, leading the industry to sometimes be misconstrued as a passing fad. . Another myth is that collaborating with influencers is expensive.

Influencer 78

Influencer Affiliate marketing Industry Cost 78

Pixlee

SEPTEMBER 7, 2021

billion in 2021, some marketers are still hesitant to fully delve into the industry. Every year brings about new influencers as well as new social media platforms, leading the industry to sometimes be misconstrued as a passing fad. . Another myth is that collaborating with influencers is expensive.

Influencer 71

Influencer Affiliate marketing Industry Cost 71

Sprout Social

NOVEMBER 18, 2020

But in 2020, more than half of consumers (55% overall and 65% of millennials) say they expect brands to go beyond corporate statements and donations and announce new initiatives, goals and involvement in industry-wide coalitions. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's.

Activities 113

Activities Brands Social Capital Compete 113

Buffer Social

JUNE 16, 2022

It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 118

Social Media How To LinkedIn Authentication 118

Sprout Social

JUNE 7, 2023

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 110

Brands Sentiment How To Analysis 110

Later

JULY 8, 2021

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. It’s a place to find job opportunities, showcase your skills, join discussions with industry experts, promote your brand or products, and even drive traffic to your website. Foster Community.

LinkedIn 85

LinkedIn How To URL Skills 85

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

Social Media 96

Social Media Authentication UGC Communities 96

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.

How To 123

How To Social Media Management Metrics Team 123

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe it’s your experience working within a niche industry or vertical. What do you do better than everyone else?

Social Media 108

Social Media Strategy Case Study RFP 108

Sprout Social

SEPTEMBER 22, 2016

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. To date, @wahlpro’s three top-performing posts consist of curated UGC.

Communities 40

Communities Instagram Bazaarvoice UGC 40

agora pulse

MARCH 25, 2020

Remember when curating content during a time of crisis: Understand that sometimes it’s best to say nothing. Strengthening and building your community is a great way to show your support. In the group, you can share resources and start conversations where members can collaborate to help each other and show support.

Social Media 199

Social Media Social Media Management Issues Team 199

Oktopost

JUNE 1, 2023

Curating social media data Measuring your social media ROI and curating a 360° view of your social media presence is just as important as having a social media presence in the first place. They could also stem from what you know about the company – whether they fit into your target demographic, industry, and size.

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

NOVEMBER 21, 2023

The narrative focuses on productivity and creative culture with a real industry-based example with a catchy tune and song. Sharing user-generated content and collaborating with celebrities Many brands share user-generated content, but Apple does it with such a discerning eye that every reel or post is a treat to the senses.

Social Media 59

Social Media Strategy Apple iPhone 59

Pam Moore

JANUARY 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. There are influencers on every platform including LinkedIn, Twitter, Facebook, YouTube and Instagram eager to work with brands for collaboration.

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. Lean into your community. Get a buddy who keeps you positive.

Social Media Management 143

Social Media Management Social Media Comparison Energy 143

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Moreover, hashtags let brands reach users with a genuine interest in their Industry, making them the perfect boon for community engagement. The new Instagram loves reels.

Hashtag 52

Hashtag Trends Instagram UGC 52

Later

JULY 29, 2021

This gives us an opportunity to create content that applies to a multitude of situations and authentically resonates with our community. Alongside our exceptional marketing, production and creative teams, I’m able to curate our content and bring it to life on social media. Community of Travellers is a long-standing Herschel program.

Brands 66

Brands Travel Instagram Curation 66

Keyhole.co

MARCH 7, 2023

This can help build brand loyalty and establish your brand as a leading competitor in your industry. Collaborations and partnerships Brands with large followings are often sought after by influencers and other businesses for collaborations and partnerships. Find out influencers for your next campaign on Keyhole 8.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Major industry players have been under fire for metaverse crimes and safety concerns. How would the brand communicate and respond? But the metaverse isn’t a utopia. What would a breach look like?

Brands 115

Brands Avatar How To Privacy 115

Waxing UnLyrical

JUNE 24, 2016

Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. And really… I was invited to host a digital event from one of the best conferences of our industry… in London. A2: PR/Marketing collaboration = success.

Eventful 105

Eventful Analysis Banking Curation 105

Pam Moore

MARCH 19, 2020

Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise. There are influencers on every platform including LinkedIn, Twitter, Facebook, YouTube and Instagram eager to work with brands for collaboration.

Trends 78

Trends Video Marketing Influencer 78

Pixlee

SEPTEMBER 10, 2021

This feed is specifically curated for every user to enjoy the content they like or often engage with, not just videos from accounts the user is following. Look for influencers who are already popular in your industry, and take the time to find the best one for your brand. Onboarding in the “For You” Page.

Hashtag 73

Hashtag Real Estate Influencer Feed 73

Keyhole.co

SEPTEMBER 13, 2023

They can: Enhance your visibility Make your content go viral Generate trending content ideas Help you identify competitors and potential collaborators However, not all trending hashtags are relevant to your brand or add value to your marketing. That’s where the right TikTok hashtags can help you. But the role of hashtags doesn’t end here.

Hashtag 52

Hashtag Trends UGC How To 52

Sprout Social

AUGUST 10, 2022

Sprout’s listening tools help you track and analyze conversations, brand mentions and industry trends so you can identify influencers and brand advocates. Build a private community of influencers. Send and collaborate on campaign briefs and drafts. Product curation, packaging design and fulfillment. Key features.

Influencer 110

Influencer Tools Marketing Software 110

Keyhole.co

OCTOBER 26, 2023

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Leveraging influencer and celebrity partnerships Chanel’s social media strategy also incorporates influencer and celebrity partnerships with people in different fields and industries.

Fashion 52

Fashion Platform Engagement Social Media 52

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Branded content is much harder to produce for an ecommerce brand; these brands do not have a physical footprint in communities unless they have a dedicated warehouse or pop-up storefront there.

UGC 52

UGC Content Price Influencer 52

Later

DECEMBER 11, 2020

We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . Check out how Angie of @afroyogabyangie uses it to connect with her community: View this post on Instagram. Shoppable Instagram Reels.

Trends 52

Trends Instagram Microblogging Meme 52