Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Buffer Social

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. What kinds of content should you be posting to LinkedIn? What should I post on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

MAY 25, 2022

Our Salesforce integration empowers your social, sales and support teams alike. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). Social media and customer relationships go hand in hand.

Team 110

Team B2B Platform Analytics 110

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 178

Social Media Strategy Marketing Curation 178

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 91

Products Team Focus Group Collaboration 91

Waxing UnLyrical

FEBRUARY 24, 2016

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Team Story. SproutSocial: Snapchat Marketing Guide. Customer Service.

Collaboration 100

Collaboration Platform Class Proposal 100

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. Creative copywriting. Customer service. Design sensibility. Flexibility.

Team 139

Team Social Media Social Media Management How To 139

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Encourage collaboration Make collecting and analyzing voice of customer data a team effort.

Data 142

Data Repository Team Process 142

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. This typically manifests as posts, comments or customer support DMs. Your PR team might use your official channels to cross-promote media placements. Individual.

Marketing 112

Marketing Team Social Media Skills 112

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Sign up for a free 30-day trial today! Paid plans start at $26/month.

Publishing 97

Publishing Tools Brands Facebook 97

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Buffer Social

OCTOBER 11, 2023

“It helped me grow by 300 followers in the past one to two weeks,” Christina Garnett , Principal Marketing Manager, Offline Community and Advocacy at HubSpout, says of her Community Top Voice badge. Thoughtful, helpful comments will attract other followers to your profile and help you earn a spot in their feeds. 

LinkedIn 116

LinkedIn Badge Communities How To 116

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Sprout Social

JUNE 18, 2020

If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test.

Team 100

Team Wiki Strategy Retail 100

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. What are AI ethics?

Marketing 89

Marketing Privacy Policies Issues 89

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

B2B 136

B2B Brands Marketing How To 136

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Level: Beginner.

Training 117

Training Course Resources Social Media 117

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Need a hand getting your team members on board with an approval workflow? No need to email or Slack your team members to find out.

Process 70

Process Team Social Media Social Media Management 70

Pam Hughes

NOVEMBER 2, 2021

Adopting an Agile marketing strategy may be the answer. Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.

Campaign 63

Campaign Strategy Marketing How To 63

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. in savings over three years.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere. Bask in the glow of approvals.

Mobile 139

Mobile Notification Collaboration Library 139

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

Template 134

Template Templates Social Media Tips 134

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Key features: Smart Inbox that captures and organizes incoming messages, so your team can respond to followers quickly. Planable is a collaboration tool for teams to plan and approve social media content.

Tools 123

Tools Strategy Video Library 123

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52