Remove clients
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One Ad Account Per Client

Jon Loomer

You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. Within Meta’s Advertising Standards, number five of Things You Should Know reads: If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts.

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Be Wary of Low-Budget Clients

Jon Loomer

But the truth is that low-budget clients are an enormous challenge and they’re often not worth the work. You’ll likely discover that, on average, low-budget clients are more work than medium-budget clients. Clients who can’t spend often have unreasonable expectations about how far their money will go.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

They have difficult clients with near impossible expectations. These clients do not set them up for success. You do not need to take every client. When you give yourself a better chance at success, you make it more likely you’ll have happy clients who will recommend your services to others. Optimize for purchases?

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Do Not Take Helicopter Clients

Jon Loomer

But the worst possible client is one who doesn’t trust you. The ideal client understands that you know more than they do about advertising. If you have a potential client that shows signs of this behavior, run. The post Do Not Take Helicopter Clients appeared first on Jon Loomer Digital. It’s just not worth it.

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How To Build Strong Client Relationships

The Social Media Hat

The post How To Build Strong Client Relationships appeared first on The Social Media Hat. Partnership Unpacked, Episode 4, with Rob Walch.

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The Proper Setup to Manage Facebook Ads for Clients

Jon Loomer

If you manage clients, the way that you work with them to manage their ads is critical. Doing this properly is often a big ask for non-technical clients, particularly those with small budgets who were never guided properly to begin with. And your clients will be, too. Your Client Must Have Their Own Business Manager.

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How to Prepare Facebook Ads Clients for iOS 14

Jon Loomer

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. That, of course, may not be realistic. 8-Event Limit.

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