Jon Loomer

OCTOBER 9, 2022

As you likely know, there are special rules that Facebook advertisers must follow to run ads related to politics and social issues. But, Facebook specifically lists the following actions that won’t be allowed. Facebook recommends getting this done by October 18. Pause and unpause the ads that were already running.

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Issues Facebook FAQ Resources 191

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. But here are a few of the most common rules that get people into trouble… Special Ad Categories. Ignorance of these rules is negligence. Your ad may be fine.

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Facebook Policies Issues Reputation 213

agora pulse

JUNE 19, 2018

To queue, or not to queue … And if you do decide to queue your content, what categories should you use? That’s why we approached some of our favorite social media experts and asked them to share their queue categories. That’s why we set up the queue categories. What are your go-to categories?

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Content Strategy Social Media Management Feed 111

Hootsuite

MARCH 9, 2023

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. By the end of this piece, you’ll know everything you need to know about getting Facebook Blueprint certified and whether it’s right for you. What is Meta (Facebook) Blueprint?

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Badge Vimeo Facebook HootSuite 144

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If necessary, you can restrict the category of content or which properties can show them. I imagine this may especially be the case if you are in a sensitive category and do not want your ad to appear on conflicting senstitve content.

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Video Facebook Report Publishing 178

Jon Loomer

NOVEMBER 13, 2022

If you’ve noticed a drop in performance for a Facebook ad set, it may be due to audience saturation. There are several categories of helpful charts and graphs here (you may not get info for all of them): Bid Strategy. The post Facebook Ads and Audience Saturation appeared first on Jon Loomer Digital. Auction Competition.

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Facebook Cost Course Tools 196

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. While I create a custom conversion for each individual course purchase, I also create a custom conversion for the general “training” category. This allows me to track purchase results by that category. There’s really no excuse.

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Conversation Report Facebook Eventful 187

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Facebook has had so many years to get this right.

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Advertising Facebook Privacy UGC 198

agora pulse

MARCH 7, 2018

Did you know that Agorapulse now has publishing categories aka “queue categories” or “category queues”? If you use publishing categories for your queue the right way, you’ll get better results and engagement on social media in less time! What Are Agorapulse Publishing Categories?

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Publishing Real Estate How To Guidelines 124

Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Facebook has barely changed it since it was first released, other than taking some functionality away due to privacy concerns. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.”

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Research Facebook Privacy Education 205

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. It also cannot be used when promoting a Special Ad Category.

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Facebook API Advertising Conversation 212

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Study Facebook Advertising Research 203

Jon Loomer

MARCH 23, 2022

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. This, as Facebook says, allows you to “create an audience based on people who have interacted with items from your catalog.”. That catalog could be for website purchases, your Shop in Facebook Marketplace, or your Facebook page.

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Engagement Facebook URL Products 196

Jon Loomer

JANUARY 31, 2022

Facebook remains under constant scrutiny regarding the use of its tools to discriminate. This has led to changes related to how advertisers can target for Special Ad Categories. If you fail to do so by February 8, you may lose access to Facebook ad creation. I apparently have. Third-Party Products.

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Facebook API Policies System 191

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Sure, Facebook Marketplace may have started as an online garage sale. So how does Facebook Marketplace work? Read on for our complete guide to the benefits of Facebook Marketplace for business. Electronics. Entertainment.

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Tips Facebook Retail HootSuite 145

Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created. How did your advertising campaign perform? They’re the campaign basics.

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Metrics Facebook CPC Eventful 212

Sherrilynne Starkie

JANUARY 28, 2019

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! After almost a year of bad press, multiple scandals and falling share prices, it’s well past time for a Facebook ‘Mea Culpa’. His Facebook Facts.

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Facebook Wikipedia Reputation Price 170

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience. If so, Facebook will dynamically expand to reach these other people.

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Facebook How To System Advertising 212

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

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Instagram Facebook Marketing Features 107

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? You could first create a custom conversion based on the purchase of a specific product (or, in this case, category of product). This is an area that is often confused. How do you use them?

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Conversation Facebook Eventful Report 188

Jon Loomer

OCTOBER 30, 2020

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. Select the Facebook page this account is connected to. Then click to add.

Instagram 214

Instagram Facebook URL Mobile 214

Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Facebook has barely changed it since it was first released, other than taking some functionality away due to privacy concerns. Facebook will first prompt you to choose from “Everyone on Facebook” or “People connected to your page.”

Research 157

Research Facebook Privacy Education 157

Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. In this post, we’ll talk more about what Facebook lead ads are, how they work, how to set them up, and things to consider. Facebook lead ads look like any other link ad when presented to a user. How it Works.

Facebook 205

Facebook Privacy URL Policies 205

Jon Loomer

JULY 26, 2021

Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. I suggested grouping purchase events by category as an example, rather than relying only on the Purchase standard event. The Update to Facebook Documentation. Advertisers approached this with extreme caution.

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Aggregator Facebook Eventful Advertising 206

Jon Loomer

JUNE 11, 2020

How much do you know about the Facebook pixel? Facebook Pixel Masterclass. What is the Facebook pixel? An image that you can place on your website showing your Facebook credentials. An image that you can place on your website showing your Facebook credentials. A forum for contacting Facebook support.

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Facebook Eventful WordPress Price 217

agora pulse

JULY 30, 2020

Do you manage Facebook groups for your clients? If so, consider using Agorapulse to post to Facebook groups and save time and energy. Whether your Facebook Group is just getting started or is well established, you can post to it via Agorapulse. As an admin of several Facebook groups, the enhanced productivity alone is worth it.

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Groups Groups Facebook How To 164

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

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Facebook Privacy How To Film 116

Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Harp Interactive

MARCH 10, 2014

Categories: Blog , Facebook , How To , Social Media Marketing Tags: facebook 5 star rating and reviews , Facebook reviews , how to remove facebook reviews Has your Facebook Page ever received an unwarranted ‘Review’ by a disgruntled ex-employee or competitor?

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Review Facebook Influencer Social Media 319

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Provide details.

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Advertising API Facebook Applications 198

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Other page categories saw engagement cuts of up to 70 per cent. Key findings include: Facebook Pages are being updated more than ever before. Facebook has 1.47

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Brands Facebook Study Mobile 150

Jon Loomer

SEPTEMBER 22, 2020

Are you still using a personal Facebook profile to promote your business? It’s time to convert your Facebook profile to a business page. Facebook has made this clear since at least 2012, if not earlier. It’s time to behave like a legitimate business on Facebook. Yeah, you might wanna do something about that.

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Facebook Badge How To Privacy 200

Razor Social

MARCH 16, 2017

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization Tool Categories. Similarly to other tools in this category, it supports A/B testing and offers analytics. Lead Capture Forms.

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Conversation Tools Template Templates 98

Ignite Social Media

JANUARY 28, 2019

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. There are 3 main categories to assist with the overall goal of your ad. These categories consist of awareness, consideration and conversion.

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Facebook Construction Advertising Eventful 138

Harp Interactive

SEPTEMBER 6, 2013

Categories: Blog , Facebook , Social Media Marketing Tags: 2013 fall marketing trends , community guidelines , favicon , Social Media Marketing A roundup of this week’s Facebook Posts from Harp Social’s Facebook Page. Post by Harp Social. Post by Harp Social. Post by Harp Social. Read more. ).

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Guidelines Facebook Trends Communities 251

Jon Loomer

JANUARY 9, 2020

Facebook has a variety of targeting options. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) Knowing which to choose for specific scenarios can be confusing. Excluding Devices.

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Mobile Instagram Facebook How To 174

Jon Loomer

AUGUST 4, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. Facebook now allows you to add columns for your custom metrics in Ads Manager. If you aren’t sure what existing metrics to use in your formula, you can browse metrics by category on the right. But, what if those metrics aren’t good enough?

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Metrics How To Construction Facebook 210