Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

ProBlogger

FEBRUARY 5, 2014

Marketing dollars were still being spent in the traditional sense. The community of bloggers, (there were a handful in the same “niche” as me) was a lot closer and not competitive at all.”. The market is saturated, the content is copied, and attention spans have gotten smaller! Case Studies General Writing Content'

Case Study 48

Case Study Study Content Fashion 48

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing. The New Rules of Social Engagement. Have you implemented social shopping functionality?

Influencer 276

Influencer Bazaarvoice UGC Review 276

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 87

Products Team Focus Group Collaboration 87

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. The same rings true when it comes to growing communities or engaging customers. OK, fair question. The reality, though?

Social Media 92

Social Media How To Marketing ROI 92

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? This makes sense since you own a retail shoe shop. Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. About Us What’s a Maverick?

Marketing 150

Marketing Case Study Press Release Groups 150

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 108

Brands How To Authentication Collaboration 108

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 101

B2B Case Study Telecommunications Banking 101

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” For example, the brand mentioned earlier acknowledged the creator and sent her free products to express their gratitude for the word-of-mouth marketing. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Dave Morse, Delta Faucets @davemorse. Listen Now .

Case Study 132

Case Study ROI Social Media Team 132

Convince & Convert

SEPTEMBER 10, 2013

You, as a marketer, have to find and exploit these content holes in your marketplace. Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace.

Content 144

Content How To Case Study Feed 144

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 132

Social Media Retail Education Airlines 132

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Fast food, retail, sports—those brands can get experimental.

Strategy 125

Strategy Brands Hubspot Survey 125

Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. via General Mills.

How To 123

How To Apple Hotels Case Study 123

Ari Herzog

OCTOBER 10, 2012

Despite social acceptance of these behaviors on retail and peer-review sites, there is a general anachronism with local government. If I receive a sufficient number of votes from the at-large internet community, I will highlight case studies of municipal websites that are a hit with their residents. Got a question?

Engagement 101

Engagement Proposal Case Study Conference 101

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. The interesting part of this story from a small business standpoint is what happened to J.C. – The New York Times published a story on Saturday about huge retailer J.C. About Us What’s a Maverick? Penney getting caught buying links.

Small Business 79

Small Business Case Study Retail Press Release 79

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Pixlee

JANUARY 8, 2018

For those interested in how innovation in consumer technology is changing the face of digital marketing, here is our list of sessions we’re most excited about in Las Vegas this year. Some of these sessions, i.e. those in the Marketing Reinvented Conference Track, are included with the Basic CES attendee registration pass.

Conference 40

Conference Retail Sports Travel 40

agora pulse

NOVEMBER 4, 2020

So in this post, we’re going to take a look at surprising facts about Reddit ads you may not know about the modern system that can help you determine whether they’re right for your social media marketing. There are two types of ads on Reddit, which marketers can use to their advantage. Reddit Has a Massive Audience.

Reddit 115

Reddit CPC CPM Cost 115

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. . Creating Brand Advocacy.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. Read our case study with the beverage brand. #2: Patagonia is a rare exception in the retail world.

Feed 56

Feed Feedly Instagram How To 56

Convince & Convert

AUGUST 7, 2015

The company has purposely selected videos with tips that are relevant to city living, offering valuable and relatable content to garner attention on a busy, NYC street —which isn’t all that different than the competition marketers face on cluttered social media channels. Here, we’re right in the community.”

Retail 60

Retail Campaign Curation Newsletter 60

Pixlee

OCTOBER 16, 2017

As it does, the internet as a retail distribution channel has become more and more powerful. Its multi-vendor extension marketplace helps its customers to stay ahead of the marketing curve in order to offer superior e-commerce shopping experiences. True to form, Magento is helping its customers stay on top of this marketing trend.

Authentication 40

Authentication UGC Case Study Review 40

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 143

Activities Social Media Mobile Geotagging 143

Hootsuite

JULY 2, 2019

Their posts create a sense of community among themselves and their customers alike. Hey, Social Marketers! Through a culture of inclusion, opportunity for all, sustainable coffee (99% ethically sourced), greener retail and strengthening communities, Starbucks delivers! But don’t stifle their creativity either.

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones.

Content 60

Content How To Tumblr UGC 60

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. Compliance.

Company 122

Company How To Case Study Mobile 122

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’

Hotels 245

Hotels Social Media Communities Discount 245

ProBlogger

MAY 25, 2016

Truly, this is a marketing technique that should not be taken lightly – if you haven’t set up a mailing list, now’s the time. These could be websites, books, tools, online communities, trade magazines–things you yourself use to become an expert in your niche. Case Studies.

List 31

List Discount Case Study eBook 31

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. CASE STUDY] – Digital Spotlight on Instagram Collection Ads. The best top-level advice we can give you right off the bat is to take a growth marketing approach to your Instagram sales efforts.

Instagram 75

Instagram Strategy Tips How To 75

Convince & Convert

NOVEMBER 2, 2023

And while a reputation is hard won, it’s hard-working too: Whether you’re building a passionate community, shaking up your industry, or changing the world, strong branding can help you get there. But branding can’t fix everything. Here are three illustrative case studies that demonstrate what branding can do.

Brands 78

Brands Apple Case Study Fashion 78

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. Why Social Proof is Important for Digital Marketing. But you could argue that it’s even more important for online marketing efforts. How to Use Social Proof for Marketing.

Conversation 109

Conversation How To Review Influencer 109

The Realtime Report

NOVEMBER 27, 2012

From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. Its fans are its biggest marketing asset, and the company uses its brand as a platform on which its customers can express themselves.

Brands 192

Brands Organization Hosting How To 192