An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

Health Care Needs Digital Marketing

Small Business Mavericks

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. Leveraging their site’s rich content shares the knowledge and expertise of a reputable medical organization with the consumer looking for accurate information about the health problem they are suddenly interested in. “We know that the consumer experience today starts online.

SEO 2

Trending Sources

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

I don’t care how famous you are. I don’t care how powerful you are… or think you might be. I don’t care which boards you sit on. Im very, very careful about verbal agreements. all make mistakes sure, but be big enough and care enough to admit them.it

Associations Respond to the 2016 Election Results

SocialFish

At the same time, we acknowledge we must work with the new administration to address pressing issues of the day, including justice reforms, racial and gender inequality, access to health care for all, and helping more Americans achieve economic self-sufficiency and stability.

Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral.

Awesome Association MarComm Jobs – Week of August 30

SocialFish

Senior Vice President of Communications , 340B Health – 340B Health has an opening for a SVP of Communications at our growing non-profit health care trade association. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

Through collaboration and innovation, CAQH accelerates the transformation of business processes, delivering value to providers, patients and health plans. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli.

Top Skills for 2016 from LinkedIn

Proactive Report

One agency had a stellar study on health care but when they first released it they got zero media interest. Campaign Management. There are currently 9,510 marketing campaign manager jobs posted in the US on LinkedIn.

Study 13

Hey PR pro! Are you using paid?

Sherrilynne Starkie

It’s a strategy that Thornley Fallis uses to good effect in many campaigns. Another example is our health care clinic client which previously had struggled to reach even a handful of potential customers organically via Facebook.

Long-Tail Blogger Outreach Campaign Nuts & Bolts

cabraham.com

Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26.

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

Imagine if you could vote on every issue in society – refugees, climate, research, education, health – would you do it? Which is fine, you cared enough to forward on, but not enough to get involved. And read Courage Campaign. Caring but not committed.

Things Bloggers Should Know Before Using Google Adwords

ProBlogger

Social security, pension, national identity, driver’s license, health care or Tax ID numbers. Create campaigns with content relevant keywords and format. This is a guest contribution from Jignesh Gohel. Google Adwords has been the most popular tool for online advertising.

What Motivates Readers to Share?

ProBlogger

Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. Political words and phrases like “Obama” and “health care.” This guest post is by Dan Zarrella of danzarrella.com. In my research into sharing, I realized I needed to develop a framework that would serve as a model for the decision-making process that takes place before someone spreads an idea.

Content Is No Longer King: Curation Is King

www.businessinsider.com

And, I fear - everyday a million junk-articles are published with mostly no information in it at all, or even negetive information, because people wrote false information, because they didn´t care about sources.

Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person. Are they prepared for questions on current promotions and campaigns? I recently read an analysis in MarketingWeek on The Challenges Of Customer Lifetime Value.

A Battle of Two Blogs: Obama v. Romney

ProBlogger

Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day. This guest post is by Andrew Bart.

The Promise: President Obama Year One [Book Review]

Justin Levy

I really enjoyed the book especially because I had previously read David Plouffe’s book about the campaign so it was nice to tie both together.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

So, while setting up and monitoring mentions of a Louisville-area heath care system recently, I composed this comparison on setup, features and price. I added several different keywords based on the name of the health care system and one of their locations.

Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management

www.mckinseyquarterly.com

In earlier IT campaigns, identifying and prioritizing the applications that would generate the greatest business value was relatively easy. Rather than dictating the use, management broadened participation by supporting an awareness campaign to seed further experimentation.

We Just Can’t Live Like This Anymore

Geoff Livingston

There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.);

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

You people in DC sure are talking a good game – trotting out your iPhone apps , Twitter feeds , blogs , and wikis - and I suppose I should care about those things, but in reality, I haven’t got the slightest clue why any of that matters to me.

40 Social Media Blogs You Should Be Reading

Pamorama

Hands-on work at a Fortune 500 technology company, a technology start-up, in health care, chemical manufacturing, risk management consulting, and the non-profit sector have provided her with a wealth of experience and insights. Digital Buzz : Featuring the latest digital ad campaigns, hot new Web sites, interactive marketing ideas, virals, industry news, social media, insights, and other great digital trends from all over the world.

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

How about “know the language you’re blogging in or carefully proof your own work to ensure you’re not corrupting it?&# “List out&# is redundant; “audience&# is singular yet you say “who are the audience,&# etc. Health (1). Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. « Free Personal Branding Teleseminar by A Brand You World Summit.

Buy 2

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

It’s not a typical marketing-focused approach like you might see from other social media campaigns. It gets a little bit more difficult when you get into something like health care. This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.),