An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral.

Trending Sources

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

I don’t care how famous you are. I don’t care how powerful you are… or think you might be. I don’t care which boards you sit on. Im very, very careful about verbal agreements. all make mistakes sure, but be big enough and care enough to admit them.it

Class 10

Awesome Association Jobs This Week – February 2

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. In this role, you will be responsible for managing marketing and communications plans and deliverables for mission programs and grant-funded marketing campaigns.

Association Membership Jobs This Week – January 19

SocialFish

We focus on jobs in social media , membership, marketing , communications , PR , advocacy , and digital. The role has a dotted line of accountability to the Director of Marketing for monitoring the production and the life cycle of marketing campaigns.

Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

Scout Labs appeared on the scene in February after two years of testing and development and they have a very nice social media monitoring tool. I added several different keywords based on the name of the health care system and one of their locations.

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli.

What Motivates Readers to Share?

ProBlogger

Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. Social requests are just as powerful as full-on hypnotic trances. Political words and phrases like “Obama” and “health care.” The list of least shareable words is full of social media dork words. Stuff like “apps,” “social,” and “Twitter.” Social Media Blog Promotion finding readers writing blog posts

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center.

Long-Tail Blogger Outreach Campaign Nuts & Bolts

cabraham.com

Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26. Since I am an A-list PR and social media blogger myself, the team andI are incessantly on the receiving end of pitch after pitch.

40 Social Media Blogs You Should Be Reading

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. She blogs here about social media and marketing stuff for businesses of all sizes.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Isn't that where promotional campaigns serve a purpose?

Content Is No Longer King: Curation Is King

www.businessinsider.com

First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel. So lets look at the relative explosion in content and why this trend is only going to continue to grow massively: Devices : Everything makes media now.

Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person. Are they prepared for questions on current promotions and campaigns? Does your sales staff have an understanding of your social media presence? I recently read an analysis in MarketingWeek on The Challenges Of Customer Lifetime Value.

A Battle of Two Blogs: Obama v. Romney

ProBlogger

Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day.

The Promise: President Obama Year One [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Promise: President Obama Year One [Book Review] Written on June 23, 2010 by Justin Levy in books , presidentobama , reviews , video 4 Comments - Leave a comment!

We Just Can’t Live Like This Anymore

Geoff Livingston

There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.);

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Public Doesn’t Need to Know What Gov 2.0 I’m one of the leads for our social media/Government 2.0

GPS 1