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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the #StoriesoftheGirls . About Advocate Health Care. Make your campaign about them, not about you.

Obamacare And Social Media: 5 Must-Reads


The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. Part of that marketing campaign is a social media push, designed to be cool and sexy.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. I don’t care how famous you are.

Class 10

Awesome Association Jobs This Week – February 2


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Market Research Program Director , American College of Obstetricians and Gynecologists (ACOG) – The American College of Obstetricians and Gynecologists (ACOG) is the premier not-for-profit organization for women’s health care. With headquarters located in S.W.

Association Membership Jobs This Week – January 19


We focus on jobs in social media , membership, marketing , communications , PR , advocacy , and digital. The role has a dotted line of accountability to the Director of Marketing for monitoring the production and the life cycle of marketing campaigns. This position leads APTA’s proactive and reactive media relations activities under the supervision of the manager.

Top Skills for 2016 from LinkedIn

Proactive Report

I am sure you know that the media loves statistics. A good report can garner earned media attention and coverage. One agency had a stellar study on health care but when they first released it they got zero media interest. Listening: Social media has provided us with the ultimate research tool. Campaign Management. SEO/SEM Marketing.

Seven Ways to Change the Perception of PR

Spin Sucks

The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Secrets and Lies: The Anatomy of an Anti-Environmental PR Campaign. 6. Constantly build your own social media presence.

Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. And, those who think this are not wrong; gaining mainstream media coverage for a story is incredibly powerful.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. This would be the price point for the health care system I used.

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. We ignore most of it anyway, so why care? If you have a brand, and especially now at a time when social media is availing people to go public with their opinions apart from yours, you maybe ought to care. The following is a guest post by Jim Signorelli. Right?

What Motivates Readers to Share?


Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. Social requests are just as powerful as full-on hypnotic trances. Political words and phrases like “Obama” and “health care.” The list of least shareable words is full of social media dork words. Stuff like “apps,” “social,” and “Twitter.” Both your mom and your college roommate are, and most Facebook users aren’t into every bleeding-edge new media website like you are. Create attention-grabbing content.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Social Pros Transcript For Your Reading Enjoyment. Listen Now. The RSS feed is: [link]. Eric: Yeah.

Long-Tail Blogger Outreach Campaign Nuts & Bolts

Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26. Since I am an A-list PR and social media blogger myself, the team andI are incessantly on the receiving end of pitch after pitch. Originally posted on ,part 2 of 3. This is not to say that we don’t ever do A-list outreach. We do. Short and sweet.

40 Social Media Blogs You Should Be Reading


pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. Some offer advice about how to leverage social media to your advantage, while others keep you current on the latest trends. He is also a blog and social media consultant.

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Key to Social Media Success is Just 2 Letters April 14th, 2010 |Written By: Jay Baer | View Comments Tweet I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down.

A Battle of Two Blogs: Obama v. Romney


Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day. ” But how are the blog posts being used to feed into the social media information pool? Now that both U.S.

Content Is No Longer King: Curation Is King

Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Today, the world has changed. Kaboom!

Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person. Are they prepared for questions on current promotions and campaigns? Does your sales staff have an understanding of your social media presence? I recently read an analysis in MarketingWeek on The Challenges Of Customer Lifetime Value. All the different departments and channels silo the customer input and data, with a frustrating customer experience as a result.

The Promise: President Obama Year One [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Promise: President Obama Year One [Book Review] Written on June 23, 2010 by Justin Levy in books , presidentobama , reviews , video 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. United States License.

We Just Can’t Live Like This Anymore

Geoff Livingston

There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.); We need to get corporate dollars out of our elected politicians’ campaigns as well as end high dollar lobbying incidents. Instead, we can act. Ethics in PR.

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Public Doesn’t Need to Know What Gov 2.0 Government, There’s been a lot of media coverage about you becoming more open and transparent. I’m one of the leads for our social media/Government 2.0