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6 Priorities When Picking a Meta Ads Client

Jon Loomer

Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized.

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8 Must-Haves of a Smart Social Media Governance Plan

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Social media governance is a collection of policies, systems, processes, and approval workflows. But a policy alone is not enough. Say a campaign falls flat. What is social media governance?

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How To Get Started with TikTok Ads

Social Media Strategies Summit

Once you’ve submitted your information, TikTok will perform an account review to check everything is in line with its industry and account-related policies. But first, TikTok asks whether you want to use its Simplified Mode to create content and manage campaigns or if you prefer Custom Mode: Image source. Set Up Campaign Reports.

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10 Free Facebook Marketing Tools for your Social Media Campaigns

OnlineRockersHub Marketing Blog

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008.

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Social Media for Banks and Credit Unions: 7 Tips

Hootsuite

Have a social media governance policy in place A social media governance policy lays out the rules of engagement for all employees. Your governance policy will help you operate within your industry’s regulations. Your governance policy will help you operate within your industry’s regulations. Don’t worry.

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Twitter trending topics: How they work and how to use them

Sprout Social

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. From these pages, you can tailor your preferences to reflect the kind of trends you want to see on your feed. How Twitter trending topics work. From this menu bar, click “Topics.”

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Using a hashtag associated with risky content When launching a new campaign or content series, hashtags can really help improve reach and engagement. One way to mitigate this risk is to establish a social media policy.