Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is where we go for breaking news and to connect with journalists, policymakers and politicians. Canadian Media Consumption Trends.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

DECEMBER 27, 2020

People respond differently to the videos that the see in their Facebook news feeds. These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content. YouTube uses machine learning to maximize the reach of video ad campaigns.

Video 307

Video Content Statistics YouTube 307

Ignite Social Media

FEBRUARY 26, 2024

You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12. You still miss the chronological news feed ; 22. You remember when social media was all about authenticity , then became about a perfectly curated feed, then came back around to authenticity again; 25.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed.

Campaign 106

Campaign Brands Press Release UGC 106

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) Will you be working with influencers on your campaign?

Campaign 89

Campaign Marketing How To Instagram 89

Jon Loomer

SEPTEMBER 22, 2020

They can easily and efficiently find any campaign, ad set, or ad that they want. The secret to accomplishing this — to becoming an organized and efficient Facebook advertiser — is found within the naming convention of your advertising campaign. Campaigns with ad sets optimized for anything other than landing page views.

Advertising 90

Advertising Campaign Facebook Template 90

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. What should you do?

How To 199

How To Facebook URL Cost 199

The Realtime Report

MARCH 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure.

News 164

News Social Media Facebook LinkedIn 164

Socialized

JANUARY 19, 2021

Take a different look at your picture in order to capture a new view. You will build photos that stand out from news feeds for your customers. Only taking an image is not appropriate for a marketing campaign. Use Proper Angles. This offers you many possibilities to share the best shot. Edit Every Photo before Finalizing.

Campaign 100

Campaign Social Media Patterns Apparel 100

Laurel Papworth

APRIL 11, 2021

Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda. The Holocaust edusocial #ItStartedWithWords campaign and Twitter hashtag #ItStartedWithWords Facebook Hotline (Clubhouse for Facebook?)

Nielsen 52

Nielsen News Social Media Instagram 52

Jon Loomer

SEPTEMBER 22, 2021

You may want to create a Facebook ad campaign that has the goal of driving phone calls. Call ads can be created using Traffic and Lead Generation objectives, and appear within the Facebook news feed, Facebook Marketplace, and Instagram news feed. After clicking, the user doesn’t need to execute the call.

How To 206

How To Facebook Applications Feed 206

Keyhole.co

JULY 20, 2023

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Later

JULY 8, 2020

Stock media is more useful to brands than ever before — and we’re not just talking about posting a generic landscape shot to your feeds. We’ll share how to find the best stock media for your feeds, and the right way to seamlessly integrate it into your feed — trust us, your followers won’t even notice the change.

Feed 103

Feed Feedly How To Instagram 103

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is where we go for breaking news and to connect with journalists, businesses and politicians. A third of those use it daily.

Marketing 195

Marketing Syndication Adwords News 195

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 163

Campaign Social Media Sentiment Class 163

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 155

Campaign Advertising Cost Conversation 155

Jon Loomer

FEBRUARY 21, 2022

Since the campaign hasn’t been running for 90 days, the average frequency should be somewhere around 1.00. Instead, my overall frequency for this campaign is currently 1.14. Some of the frequencies stuck reliably close to 1.00: Facebook Groups Feed (Mobile App): 1.00. Facebook News Feed (Desktop): 1.00.

Facebook 191

Facebook Mobile Feed Feedly 191

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. People may be more likely to respond to an ad in their news feed than in their Messenger. If you want action, you may want to focus on the feeds here.

Feed 176

Feed Feedly Real Estate Instagram 176

The Realtime Report

DECEMBER 16, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch).

News 156

News Instagram Social Media Twitter 156

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. I find that it’s easier to stay focused when I check in with clients and colleagues at a few specific times throughout the day rather than constantly responding to new message notifications. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

Campaign 79

Campaign Tips Instagram Social Media 79

Keyhole.co

JULY 29, 2023

Creating social media campaigns Starbucks designs captivating social media campaigns to generate buzz and attract attention. These campaigns help Starbucks generate excitement and engagement among its followers. They also promoted the second season of their popular video campaign Upstanders. The video has had 2.6

Campaign 52

Campaign Social Media Strategy Hashtag 52

Jon Loomer

JANUARY 28, 2016

I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel. The email campaign by itself may have done fine. The Facebook campaign by itself may have done fine. By doing so, you may be added to my Facebook campaign!]. My Email Campaign. Why not just send the email?”

Examples 113

Examples Campaign Facebook CPM 113

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Social Media Strategies Summit

JULY 16, 2022

But first, TikTok asks whether you want to use its Simplified Mode to create content and manage campaigns or if you prefer Custom Mode: Image source. With Simplified Mode , the TikTok algorithm does a lot of the heavy lifting on ad creation, making it quicker and simpler to launch your first campaign. Set Up Campaign Reports.

How To 200

How To Template Templates Metrics 200

Visually SM

JULY 27, 2020

The good news is that as social media has grown up, so have the tools available to help you master it. The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed. It’s social marketing tools provide the ability to segment audiences for campaigns.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Social Media Strategies Summit

NOVEMBER 18, 2022

The City of Phoenix regularly repurposes old content for its annual summer safety campaigns. Its 2020 campaign incorporated this graphic to drive home the message of keeping kids safe around water: In a single visual asset, the agency included a striking image, the campaign logo and hashtag, the key campaign message, and the URL.

Content 163

Content Campaign Team Banking 163

Jon Loomer

NOVEMBER 14, 2021

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. I’ve chosen to go with News Feed and Video Feeds only. Campaign Results.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. And it doesn’t matter whether they saw it within the news feed or clicked to get a closer look. For example, if you select Campaign, it will only display the videos appearing within a campaign. Video is big on Facebook.

Engagement 207

Engagement Video Facebook How To 207

Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time? Feed Your Funnel. The reason this happens is often quite simple.

Campaign 146

Campaign How To Facebook Overview 146

Later

FEBRUARY 21, 2020

With just a quick scroll of their feed, you can see that every 9-12 photos Ohh Deer changes up the color scheme but maintains a strong user-generated content (UGC) strategy even as the color palette changes. . When it comes to creating a colorful feed, industrial designer and blogger Sam Ushiro knows how to stand out from the crowd!

Feed 70

Feed Feedly Instagram Examples 70

Later

MAY 28, 2020

We’ll be covering the deeper aspects of planning and managing a Pride campaign on social media for your brand — and your wider social community — regardless of your budget or reach! While Pride is most definitely a celebration, a successful Pride campaign should have education and awareness at its core. pride #tyfrenchPRIDE.

Campaign 60

Campaign Social Media How To Instagram 60

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. This makes it a fantastic platform for brands looking to reach totally new audiences. Want to create a new social media strategy for TikTok or optimize your existing strategy?

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Jon Loomer

MAY 3, 2022

You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). Campaigns Made for Facebook Podcasts. None of that was possible. What Should You Do Next?

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

NOVEMBER 3, 2022

Breakdowns allow you to take a single campaign, ad set, or ad and break down the results by a single segment. This helps advertisers understand, for example, how your advertising performed on Desktop Newsfeed, Facebook Stories, Instagram News Feed, and all the rest. What are Breakdowns? What Went Away and Why?

Conversation 183

Conversation Report Construction Advertising 183

Jon Loomer

DECEMBER 18, 2022

This includes feeds, stories, Reels, apps, websites, and more. You can also apply topic exclusions to prevent your Facebook in-stream video ads from appearing in on-demand videos (not live) about specific topics (Gaming, News, Politics, Religion and Spirituality). And here’s Instagram Profile Feed. First, let me explain.

Video 179

Video Facebook Report Publishing 179