Facebook Launches New Education Campaign to Help People Detect Fake News
Social Media Today
JUNE 30, 2020
Facebook has launched a new education campaign to provide tips and notes on how to detect, and avoid, fake news.
Top news in social media
Sherrilynne Starkie
JULY 19, 2019
Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. The post Top news in social media appeared first on Sherrilynne Starkie.
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Introduction to TikTok Ads: Campaign Creation
Jon Loomer
NOVEMBER 7, 2022
Because it’s so similar, I have good news for you: If you’re comfortable creating Facebook ads, you’ll be comfortable creating TikTok ads. Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. The learning curve is incredibly short.
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Meta Announces Big Changes to Website Conversion Campaigns
Jon Loomer
MAY 16, 2023
We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. This is great news for those who are unable to verify the domain because purchases are completed on a website they do not control. Now it’s official. and later devices. What are you hearing?
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Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns
Social Media Today
OCTOBER 15, 2019
Facebook has published a new report which looks at the benefits of adding Stories placement to your Facebook News Feed ad campaigns.
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Top Five: Research shows that Facebook is successfully tackling fake news
Sherrilynne Starkie
OCTOBER 25, 2018
Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. It should be included as part of all Facebook campaigns. — SS.
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Top Five Social Media Must Knows: The new Google News
Sherrilynne Starkie
MAY 9, 2018
Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. The new Google News: AI meets human intelligence. Sherrilynne Starkie.
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8 marketing campaign ideas that customers will engage with
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? Launch a new product or service. Note that a campaign is the sum of its parts. The reality?
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Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign
The Realtime Report
OCTOBER 14, 2022
Metric Or Treat: How To Measure The Success Of Your Halloween-Themed Advertising Campaign. One minute we’re breaking our New Year’s resolutions, the next we’re bemoaning a summer that’s already over. Naturally, you won’t want to take things too far with your campaign, as some others have done. What NOT to do…. Keep it simple.
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms
Proactive Report
NOVEMBER 21, 2023
Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. adults get news at least sometimes from social media. Today, half of U.S.
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)
Sprout Social
MAY 26, 2022
We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Learn more here. Fourteen hours.
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The Role of AI in Optimizing Auto Dialing Campaigns
BeingOptimist
MAY 17, 2023
Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.
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Social media advertising: how to run a compelling campaign
Sprout Social
OCTOBER 1, 2020
Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. The good news is that ads can speed that process up. Hey, totally fair question.
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4 Successful Small Business Owners on the Instagram Campaigns That Really Worked
Buffer Social
OCTOBER 29, 2021
To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched. Part of the reason this campaign was so successful is because this information is not widely shared.
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. 3 reasons to include social teams in multichannel campaign planning. — Heather Badenoch ????
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How Campaign Budget Optimization (CBO) is Performing Around The World
Jon Loomer
JUNE 12, 2019
Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.
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Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value
Ignite Social Media
OCTOBER 13, 2020
On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Like most of Kraft’s recent content, this campaign played into the COVID-19 pandemic. No purchase necessary.
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Creating an Engaging Email Nurturing Campaign: Key Elements to Consider
Koka Sexton
FEBRUARY 16, 2023
But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The post Creating an Engaging Email Nurturing Campaign: Key Elements to Consider appeared first on Koka Sexton.
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What Made Oreo’s “Daily Twist” Campaign So Engaging?
Mindjumpers
OCTOBER 12, 2012
What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. Besides the “Daily Twist” site where users could suggest their “twist”, the campaign was driven on Facebook , but also on Twitter , Tumblr and Pinterest. Why was the campaign so engaging?
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NFT campaign for wine and spirits – AustralianAgave – Metaverse Marketing Australia
Laurel Papworth
JANUARY 12, 2023
Top Shelf International launched a sellout campaign of NFTs for an Agave spirit. How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? Mentioned: Australian Sports in the Metaverse Marketing campaigns [link]. LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia.
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Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens
The Realtime Report
MARCH 3, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn: Facebook’s new ad campaign structure.
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8 Best Google Alerts Alternatives For Brand Mentions And Industry News
Keyhole.co
JULY 20, 2023
While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Keyhole offers social media listening and analytics for top social media platforms and other online media sources, like news, forums, blogs, etc., Pros It is easy to monitor the success of marketing campaigns.
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A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is where we go for breaking news and to connect with journalists, policymakers and politicians. Canadian Media Consumption Trends.
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10 Ways to Take Better Social Media Campaign Photos
Socialized
JANUARY 19, 2021
Take a different look at your picture in order to capture a new view. You will build photos that stand out from news feeds for your customers. Only taking an image is not appropriate for a marketing campaign. Use Proper Angles. This offers you many possibilities to share the best shot. Crop the Photos Rather than Zooming in.
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Social Media News Ticker: Facebook Launches “Nearby Friends”
The Realtime Report
APRIL 21, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Google+: Facebook. Social Media News Ticker +Post ads AdSense Facebook geo-location Gnip Google mobile advertising MoPub Nearby Friends Twitter' Let us know in the comments below.
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173 Top Social Media Campaigns in 2013
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Fans got to play with something new and different, and Nike got tons of exposure as fans shared their custom kicks with friends and family on Instagram.
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What is Earned Media?
Sherrilynne Starkie
FEBRUARY 18, 2020
Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Today’s picture is much rosier.
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Social Media News #Australia March 8th 2021 Livestream
Laurel Papworth
MARCH 7, 2021
In today’s news broadcast we are covering the Quiet Australian vs speaking up on family abuse, domestic abuse, elderly abuse, financial abuse etc. Social Media NEWS from Laurel’s studio in the Blue Mountains of NSW. We discussed “if it bleeds it ledes” as a behaviour modifier for the community. You are welcome!
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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign
Hootsuite
NOVEMBER 24, 2022
Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? and is a proud member of 1% For the Planet. Pantee didn’t stop there.
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5 Steps to More Creative and Effective Social Media Campaigns
Convince & Convert
JUNE 20, 2017
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?
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Social Media News #Australia March 1st 2021 Livestream
Laurel Papworth
FEBRUARY 28, 2021
In today’s news broadcast we are covering body image on social media, how health info is gathered and sold by Government, and how negative criticism online can lead to TV shows chasing the story down. Social Media NEWS from Laurel’s studio in the Blue Mountains of NSW. Every 10:45am Monday, Sydney time. You are welcome!
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Pitching a home run social media marketing campaign or idea for 2021
Sprout Social
JANUARY 4, 2021
Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social. Stay up to date on company news.
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The Complete Guide to TikTok Ads Without an Organic Presence
Ignite Social Media
JANUARY 22, 2024
The good news is that brands can run TikTok ads without having a brand account on the platform. Target the right users for your campaigns. It only takes a few minutes to create a TikTok Ads Manager account and launch your first ad campaign. Set Up Your Ad Campaign In TikTok Ads Manager, create a new campaign.
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Old Spice: Successful Social Media Campaign
Mindjumpers
JULY 15, 2010
This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.
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Social Media News #Australia April 12th 2021 – TikTok, Nielsen, Instagram Guides and more #Livestream
Laurel Papworth
APRIL 11, 2021
Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda. The Holocaust edusocial #ItStartedWithWords campaign and Twitter hashtag #ItStartedWithWords Facebook Hotline (Clubhouse for Facebook?)
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Oreo’s #DailyTwist Campaign Serves Up Realtime Creative
The Realtime Report
SEPTEMBER 27, 2012
Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.
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Create a Crowdfunding Campaign That’s Successful
Your Escape From 9 to 5
JUNE 27, 2022
The good news here is that it’s not that hard to have a successful crowdfunding campaign. Today, we will teach you how you too can have a successful campaign. The Fundamentals of a Successful Campaign. You will want to replicate these successes, but for your own campaign. Employ Psychology In Your Campaign.
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How Adecco’s Facebook Campaign Changed Its Positioning
Mindjumpers
OCTOBER 7, 2011
To overcome this they came out with a great campaign in which the CEO give up his job to a deserving candidate. In order to attract the right talent for such openings they launched a campaign called ‘Adecco: Be the next CEO’ Campaign: The CEO of the company offered his job for a month to the winner of this campaign.
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210 How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide
The Realtime Report
FEBRUARY 12, 2014
Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. “This campaign allowed HTC’s fans to express themselves creatively, become part of the campaign.
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How to Embed Livestream – Social Media News
Laurel Papworth
OCTOBER 5, 2020
Social Media News – Morning Tea with Laurel – 2020 Oct 06 [link] — Laurel Papworth (@SilkCharm) October 6, 2020. My social media news for the week with a quick tutorial on copying and pasting embed codes from Facebook, Twitter, Periscope, LinkedIn, YouTube and so on into your website or blog. How to Embed a Livestream.
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Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign
The Realtime Report
JUNE 5, 2014
Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. The #Troopthanks Vine campaign debuted this past Memorial Day; the campaign’s first Vine meshes together #Troopthanks with a famous ballpark snack. How does your brand plan to use Vine?
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A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is where we go for breaking news and to connect with journalists, businesses and politicians. A third of those use it daily.
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Social Media News #Australia April 26th 2021 – Instagram Reels, Pinterest Stores, #StopAsianHate, and more
Laurel Papworth
APRIL 25, 2021
So it’s Monday Morning and that means social media news broadcast with Laurel Papworth – discovering the news around social media and social platforms together. link] LinkedIn Live: [link] YouTube SOCIAL MEDIA NEWS Playlist: [link]. and their Shopify store Debate on declarative surveys vs behavioural analysis?
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8 Tips for Using Social Media for Political Campaigns
Almost Savvy
JUNE 16, 2011
By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. I’ve seen campaigns hoping to grow (don’t they all?), Running a campaign isn’t easy.
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