Jon Loomer

SEPTEMBER 26, 2022

If you do a good job of messaging in that document, you may end up with more leads that become buyers. Normally, if you’d want a lead to receive their document quickily, you’d need to utilize a third-party tool to sync to your CRM and campaign within your CRM that would deliver the document.

Content 211

Content Facebook Groups Groups 211

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 164

Campaign Social Media Sentiment Class 164

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 123

Campaign Social Media Marketing Metrics 123

Mindjumpers

OCTOBER 7, 2011

To overcome this they came out with a great campaign in which the CEO give up his job to a deserving candidate. In order to attract the right talent for such openings they launched a campaign called ‘Adecco: Be the next CEO’ Campaign: The CEO of the company offered his job for a month to the winner of this campaign.

Campaign 210

Campaign Facebook Applications Social Media 210

Jon Loomer

FEBRUARY 3, 2024

Finally, Meta released new documentation that answers this question. If you’re running a sales campaign with video ads, consider turning on 1-day Engaged View in the Attribution Setting. But, there still wasn’t anything definitive from Meta regarding which specific placements actually applied and which didn’t.

Engagement 133

Engagement Conversation Video Research 133

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. So we were able to introduce the campaign and OA’s work to 68 participants in the chat. The project.

Case Study 256

Case Study Blogger Study Campaign 256

Jon Loomer

NOVEMBER 6, 2023

Here’s an overview of how it works… Create a Campaign to Promote a Facebook Group Start by using the Engagement objective. Not all groups will qualify as a destination, of course… At the moment, there is limited documentation from Meta regarding what groups qualify. That is changing.

Groups 184

Groups Groups Facebook Metrics 184

Jon Loomer

DECEMBER 6, 2023

Campaign Objective I truly believe that this is a case of most advertisers misunderstanding the purpose of a campaign objective from the start. When an advertiser tells me that they are running a Sales campaign or Leads campaign, I have to follow up with clarification. They just don’t matter that much… 1.

Campaign 152

Campaign Advertising Cost Conversation 152

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Social media campaign brief A well-orchestrated social media campaign requires more than just brand consistency. When you’re already spread thin, every minute counts.

Template 107

Template Templates Social Media RFP 107

Jon Loomer

JANUARY 24, 2024

While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. We also want a solution that is in line with Meta’s current philosophy and campaign creation flow. They create a campaign optimized for Post Engagement. How does Meta improve optimization to work in all situations?

Advertising 171

Advertising Eventful Campaign Engagement 171

Sprout Social

APRIL 3, 2024

And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. Nano and micro fashion influencer campaigns are just as impactful, especially for targeted campaigns trying to reach a niche audience. Let’s dive in: 1. K TikTok: 43.8

Fashion 94

Fashion Influencer Ensembli Instagram 94

Sprout Social

MARCH 21, 2024

In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign. Run and measure campaigns. Here are a few tips to help you discover the right creator.

Influencer 99

Influencer Brands Fashion Review 99

Koka Sexton

AUGUST 11, 2023

In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices. What Is the Role of Documented Strategy & Budget Allocation?

Strategy 52

Strategy Content Loyalty Marketing 52

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. How It Impacts Campaign Construction Most advertisers miss this, and it’s a behavior I’m determined to help change. The old school approach to campaign construction involved multiple (sometimes several) ad sets for cold targeting.

Construction 183

Construction Cost Issues Conversation 183

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Campaign Performance. Engagement and Retention.

Metrics 140

Metrics B2B ROI Advertising 140

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Campaign source. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Laurel Papworth

SEPTEMBER 11, 2023

You’ll discover what language models need for natural language processing and how AI can improve your clubs customer service/chatbots, marketing campaigns, clubs events, and more. Don’t worry, it’s not too technical, but you’ll be able to upload a document. The document will stay there and you can query it.

Course 52

Course Hotels Privacy API 52

Jon Loomer

APRIL 28, 2023

I also checked Meta’s documentation. How This Impacts Running Campaigns Again, I’m not aware of an official statement from Meta on this, so I’m making some assumptions based on what I’ve seen and how things have worked before. I’m not seeing any exceptions for objective or optimization.

Tourism 199

Tourism Travel Advertising Privacy 199

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 60

Campaign Social Media Sentiment Consultant 60

Jon Loomer

OCTOBER 12, 2021

Facebook recommends that you use a Cost Cap to tell Facebook the highest CPA that will keep your campaign profitable. If you turn Campaign Budget Optimization (CBO) on, you will set your bid strategy at the campaign level. That strategy will then be applied across all ad sets within the campaign. Documentation.

Cost 202

Cost CPA Strategy Facebook 202

Jon Loomer

JULY 17, 2023

In this scenario, Sharon signing up for yoga class the next day would be attributed to the campaign as an Engaged-view conversion. Meta’s documentation specifically mentions “skippable” videos. Skippable Video Ads It’s important to understand that Engaged-View Attribution doesn’t apply to all video ads.

Advertising 148

Advertising Engagement Class Conversation 148

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Guest post by Atreyee Chowdhury. What sets them apart? What worked yesterday might not work today.

Tips 352

Tips Marketing Privacy Influencer 352

agora pulse

SEPTEMBER 23, 2020

Though social media has become more data-driven, only 32% of marketers have a documented strategy. Document where you’re at. Even if you’ve been with the company for some time, you need to document where you’re at before you start setting goals. Document your competitors. Why Do Social Media Goals Matter?

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

SEPTEMBER 11, 2023

Natural language generation Natural language generation (NLG) is a technique that analyzes thousands of documents to produce descriptions, summaries and explanations. NLP in optical character recognition NLP algorithms detect and process data in scanned documents that have been converted to text by optical character recognition (OCR).

Process 108

Process Sentiment Analysis Applications 108

Harp Interactive

APRIL 20, 2010

I am currently implementing a comprehensive directory submission campaign for our national clients and thought I would share my process and give you some pointers on how to tackle this. Create a document with details: contact name (first and last), email, phone, address so you can copy and paste.

Directory 326

Directory Google NoFollow URL 326

Sherrilynne Starkie

FEBRUARY 13, 2018

These are short documents, usually written in plain language and are based on existing codes of conduct. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Jon Loomer

OCTOBER 19, 2020

Business Manager roles include: Manage campaigns. Here’s some additional documentation on system users, if you need it: About System Users in Business Manager. Developer Documentation: System Users for Business Manager. Manage page (admin access). You can also assign ad account roles. View performance.

System 201

System Facebook API Aggregator 201

Buffer Social

JUNE 28, 2023

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. There are two ways I come up with new experiment ideas: Analyzing the performance of the Adwords campaigns to look for friction points.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Jon Loomer

JANUARY 18, 2018

Essentially, you are able to create two types of tests: Campaign Comparison Test. Campaign Comparison Tests allow you to compare two campaigns (obviously) to determine which results in the lowest cost conversions. Campaign Comparison Test: Overview. Campaign Comparison Test: Set Up. Two campaigns.

Research 167

Research Tools Comparison Facebook 167

Jon Loomer

SEPTEMBER 27, 2021

Lookalike Expansion is automatically enabled for new, duplicated, and draft campaigns and ad sets optimizing for conversion, value, or app events using the Conversions objective. You’ll notice a checkbox after selecting a Lookalike Audience when creating such a conversions campaign.

Facebook 212

Facebook How To System Advertising 212

Visually SM

MARCH 15, 2016

You should enter your social media marketing campaign with a hypothesis about what content will work well on which social channel (while keeping in mind that it can be hard to predict what will resonate on social media). Document successes and missed opportunities. So dust off and let’s go! Get a plan in place. Keep it flexible.

Social Media 162

Social Media Strategy Campaign Notification 162

Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. So I figured I’d start with a post on one of our most successful tactics that helped achieve the 2011 goal for the campaign: tweetathons. Background. Decide your hashtag. Use that to your advantage.

Organization 267

Organization Tips Hashtag URL 267

The Realtime Report

JANUARY 14, 2020

Reportedly, only 39% of companies had a documented content marketing strategy. It’s the easiest and the most obvious way to keep track of your content creation strategy, which allows you to plan months and even years ahead (for long-term content marketing campaigns). Document everything. Benefits of Content Planning.

Diagrams 91

Diagrams Content Analysis Hubspot 91

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Here’s a look at the most common methods of sentiment analysis utilized by brands: 1.

Sentiment 52

Sentiment Analysis Brands How To 52

Jon Loomer

OCTOBER 20, 2020

Business Manager roles include: Manage campaigns. Here’s some additional documentation on system users, if you need it: About System Users in Business Manager. Developer Documentation: System Users for Business Manager. Manage page (admin access). You can also assign ad account roles. View performance.

System 160

System Facebook API Aggregator 160

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. Other internal teams can also use it to ensure they’re ready to support the campaign.

B2B 116

B2B Influencer Brands Marketing 116

Visually SM

MARCH 15, 2016

You should enter your social media marketing campaign with a hypothesis about what content will work well on which social channel (while keeping in mind that it can be hard to predict what will resonate on social media). Document successes and missed opportunities. So dust off and let’s go! Get a plan in place. Keep it flexible.

Social Media 150

Social Media Strategy Campaign Notification 150