Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Sprout Social

APRIL 18, 2017

You still need to check in on messages and your community. If it’s sitting at a computer, constantly refreshing Twitter for some new content, then automation might be helpful for you. If you know that you have four Tweets going out daily, then you can spend more time responding to questions and connecting with your community.

Social Media 103

Social Media Brands Startup RSS 103

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. or “Make sure you also follow us on Twitter!”

Social Media 186

Social Media Real Estate Survey Eventful 186

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care?

Lurker 203

Lurker Klout Policies Consultant 203

Kikolani

MARCH 22, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Buffer Social

JANUARY 30, 2017

How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. In this episode, here’s what you’ll learn: Carlos Gil shares his expert insights on what it takes to get started on Snapchat and how marketers can use this platform to build a engaged community as well as drive real ROI for their business. Google Play.

ROI 40

ROI Communities Strategy Marketing 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Justin Levy

JANUARY 20, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. link] /via @justinlevy This comment was originally posted on Twitter [link] Christi_Millar Awesome!!! High chance of going viral?

Flash Mob 246

Flash Mob RSS Feed Reader Creative Commons 246

Convince & Convert

OCTOBER 17, 2011

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. If you go look at your Twitter stream, the majority of the people you follow are most likely talking about the same types of issues. What Facebook campaigns are they responding to?

Social Media 150

Social Media Foursquare RSS Campaign 150

Freelance Social Media

MAY 26, 2009

Of the 929 survey respondents, nearly three-quarters (74.1%) of non-profits reported having a presence on Facebook, with an average community size of 5,391 members. YouTube (46.5%) and Twitter (43.2%) were cited as alternate social networking tools. Featuring the Thesis Wufoo Skin WordPress Admin

Social Networking 225

Social Networking Organization Foursquare Survey 225

Convince & Convert

FEBRUARY 22, 2013

The RSS feed is: [link]. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

Brands 136

Brands Film Hashtag Campaign 136

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. Broad Social Media Monitoring. Like this post?

Strategy 213

Strategy Klout Marketing Overview 213

Kikolani

DECEMBER 7, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. Check Out Google+ Communities.

Mashup 122

Mashup Resources Remix Google Reader 122

Laurel Papworth

JANUARY 11, 2015

Save Time: Learn about autoposting and autoscheduling , natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Thank you John!

Training 40

Training Course Social Media Class 40

Waxing UnLyrical

NOVEMBER 3, 2010

.&# Olivier is not shy about expressing his point of view either, which often gives rise to posts as thought-provoking as they can be scathing, as when he took McDonald’s to task over their version of the results of a Foursquare campaign. November 9, 12-1 pm ET, on Twitter – use #measurePR. And I hope we’ll see you.

Postrank 255

Postrank ROI Tourism Blogroll 255

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. From tracking brand mentions to monitoring campaigns in real-time, Meltwater gives you a rundown of conversations about your brand on social media. And as a bonus, it’s extremely user-friendly.”. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Josh S Peters

NOVEMBER 3, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » What do PPC (pay per click) and Twitter have in common? What do PPC (pay per click) and Twitter have in common? What do PPC (pay per click) and Twitter have in common? Everything! Everything!

Twitter 100

Twitter Case Study Lijit eBook 100

Waxing UnLyrical

OCTOBER 24, 2010

Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Why: Joe explains why this campaign supporting the Alzheimer’s Association , though worthy, falls short of his mark. Color psychology and marketing , from precision intermedia.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Techipedia: Tamar Weinberg

AUGUST 14, 2012

So in summary, the potential benefits of animation in digital marketing include: They can help get across complex (and often uninteresting messages) in a fun, engaging manner, especially when compared to relying solely on text to communicate the same message. They can help create a memorable brand identity. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Convince & Convert

JANUARY 24, 2014

The RSS feed is: [link]. The Weight Watchers site features a Community section with message boards for support, etc. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Listen Now. Click the play button to listen here: [link]. Tweetable Moments.

Brands 131

Brands Message Boards Training Exercises 131

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185

Brands Software Guidelines Travel 185

Convince & Convert

MAY 10, 2013

The RSS feed is: [link]. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. After all, who else can communicate with their clients on a local level? And from Cision , a free content marketing kit to help you get the most of your brand storytelling.

Activities 143

Activities Social Media Mobile Geotagging 143

Kikolani

MAY 11, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Blogging / Writing.

Mashup 113

Mashup Resources SEO RSS 113

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Thanks to some deft management by Brian, we were able to also be on the twitter trending topics for about 13-15 minutes. What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration. Image credit: Sean MacEntee. [ Like this post?

Press Release 142

Press Release Patterns Marketing Klout 142

Waxing UnLyrical

JANUARY 4, 2011

Neither convinced nor converted Despite campaigns such as the pink chaddi, the Indian psyche towards social media can be best termed as skeptical, at the moment. In my opinion, it will take another five years, at least, for Indian social media to mature to the benchmarks set by campaigns like the Pepsi Refresh Project. pts Settings.

Social Media 195

Social Media Postrank Flickr Class 195

Sprout Social

DECEMBER 27, 2016

responding to Twitter mentions) and not planning, then you may benefit from a social media workflow plan. Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Listen to your community. Review marketing campaign success. Automatically Post from RSS.

Social Media 78

Social Media How To Hashtag Publishing 78

Justin Levy

JUNE 21, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Maybe a tool like Radian6 on one screen, Twitter on the other, a cool visualization chart that you’re not really sure what it does on yet another screen, multiple keyboards, touchscreens, iris scanners, fingerprint readers, and other cool gadgetry.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. He said, “Some parts of PR campaigns are about getting messages out, changing awareness, etc.

Postrank 193

Postrank Metrics Tourism WordPress 193

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important.

Class 202

Class WordPress Postrank Comments 202

Convince & Convert

NOVEMBER 8, 2013

The RSS feed is: [link]. When Paul joined Omaha Steaks , they already had some of the social channels in place: an Omaha Steaks Facebook page , a scattered Twitter presence, a company blog called Steak Bytes that shared recipes and resources. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Kikolani

JANUARY 19, 2015

As a disclaimer, I am an affiliate for some of the above mentioned tools since I have used them for my own social media marketing campaigns or for clients and therefore highly recommend them. MassPlanner is the only tool that I’ve found thus far that will allow you to schedule updates to Google+ Profiles and Communities.

Publishing 60

Publishing Social Media Tools HootSuite 60

Firebelly

FEBRUARY 26, 2010

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Below, we discuss ten important Social Metrics for companies.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

You can get your audience involved in anything from campaign creation to charitable causes. Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign. Sponsor a Twitter meet-up or similar event for customers in your local area.

Social Media 249

Social Media Strategy How To Foursquare 249

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. You can follow any responses to this entry through the RSS 2.0 Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on.

Review 209

Review Case Study Postrank Study 209