Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

Industry 102

Industry Social Media Hashtag Instagram 102

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Unmetric

MARCH 2, 2017

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. In this piece, we specifically look at metrics, content, and campaigns of 15 brands.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Regardless of your industry or audience, this approach to planning can work for you. How to use this social media marketing plan. Organic social. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

Socialmedia.biz

MARCH 25, 2021

The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world. Hashtags have become so large that communities pop up around their use. Social networks are inherently very messy.

Hashtag 78

Hashtag Brands How To Conference 78

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). In addition, brands often spread efforts across multiple platforms for each of their campaigns. Guest post by Anand Srinivasan.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Here’s a quick breakdown.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Travel and tourism in our state’s largest industry.

Activities 138

Activities Communities Social Media Class 138

Buffer Social

DECEMBER 14, 2023

Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers.  This makes it easy for the audience to stay informed about the latest trends and changes in the social media landscape.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Unmetric

OCTOBER 25, 2019

As I talked to my peers, I realized that there was a desperate need in the industry for something to automate the competitor tracking and benchmarking that I was doing manually. For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. We synthesize the results into insightful reports that show how people are talking about and engaging with your brand, competitors and industry.

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

MAY 12, 2020

Don’t post unauthorized commercial communications or spam on Instagram. And here’s more from the Community Guidelines : Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

Software 145

Software Instagram Tools HootSuite 145

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. Reduce overall costs.

Research 194

Research Pharmaceuticals Social Media Tools 194

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

SEPTEMBER 30, 2021

In social selling, we must dive into our respective audiences outside of the brand pages. . Industry peers and competition . Peers from a group, event, or networking event. Join adjacent and industry groups of your target personas. Wherever you choose to listen, do so to connect within your industry or specialty.

Skills 194

Skills Groups Groups LinkedIn 194

Mindjumpers

FEBRUARY 6, 2013

This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. Understanding the social media ground rules. Announcing social media the big winner of Super Bowl is not only a matter of brands now being aware of the opportunities social media offer, making them hunt followers and likes.

Statistics 227

Statistics Analysis Groups Groups 227

Laurel Papworth

MARCH 30, 2011

has initiated a social media campaign to encourage house buyers to abstain from bidding at auctions due to bloated house prices in Australia. It’s up on GetUp the activism social network. Regulatory affairs will become redundant, unless they learn how to work with online communities. Don’t Buy Now!

Activities 77

Activities Real Estate Communities Blogosphere 77

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

Analysis 94

Analysis Report Examples Tools 94

Mindjumpers

MARCH 16, 2011

I’ve been following “Get Satisfaction&# since I wrote about them on our blog for the first time in October, 2009, and I think that in a time where companies need to involve their community on a larger scale, “Get Satisfaction&# has made a great product and is a honorable winner. Social Media. Educational Resource.

Film 253

Film Project Wiki Campaign 253

Oktopost

NOVEMBER 12, 2020

Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Now you’re all set and ready to build social proof by gathering product reviews and spotlighting customers.

LinkedIn 129

LinkedIn Products B2B Review 129

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Taylor Marek

APRIL 9, 2012

Social media has the ability to permeate into every avenue of a consumer’s life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. Experts suggest taking an inside-out approach.

Industry 70

Industry Social Media Eventful Advertising 70

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. Select the “Listening and Campaigns” tab.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Give your social presence some personality.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. This real-time gauge can serve as a trigger point for rethinking your social strategy.

How To 125

How To Social Media Management Metrics Team 125

Rebekah Radice

DECEMBER 14, 2017

Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. If you want to succeed at using social networking to grow your business, you need to be intentional in your outreach. 5 of The Best Ways to Network on Social Media and Grow Your Business.

Social Media 132

Social Media Hashtag Social Networking Research 132

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Less is truly more.

Brands 105

Brands Authentication Template Templates 105

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Ignite Social Media

AUGUST 30, 2022

The advantage of advertising on social media channels like Facebook, LinkedIn, or Instagram include the ability to target a well-defined audience as well as to amplify the results of a good-performing post. You can also tap into paid advertising on social networks to grow your online community, generate leads, and trigger sales.

Class 148

Class Social Media Strategy Marketing 148

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Knowing your audience is the number one priority for any business of any size in any industry or niche! What is an audience first marketing strategy.

Template 78

Template Templates Avatar How To 78

Buffer Social

SEPTEMBER 20, 2023

Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g., Joel Gascoigne) Mentions of specific campaigns you’re running (e.g., Joel Gascoigne) Mentions of specific campaigns you’re running (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them.

Social Media 208

Social Media CSR Policies Disqus 208