article thumbnail

Social media advertising: how to run a compelling campaign

Sprout Social

Meanwhile, the controls and creative options available to businesses today mean that your campaigns are likelier to net you a higher return on your investment. There are tons of variables that go into any given social media ad campaign, though. Even the seemingly smallest details can impact your campaign’s performance and reach.

article thumbnail

How to find & vet content creators for your next campaign

Sprout Social

Sometimes brands partner with creators for specific campaigns or launches. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community. Your community is comprised of your customers, superfans and partners. Look to their community.

Campaign 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

article thumbnail

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

Audiense

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

article thumbnail

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Check out how simple their text is: Temple University P2P Texting Campaign.

Strategy 209
article thumbnail

B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

B2B 62
article thumbnail

5 Ways To Increase Ecommerce Sales with Facebook in 2022

Pixlee

In addition to using UGC in Facebook marketing campaigns, your brand can also employ this content on product pages to increase conversions and drive sales while reducing content costs. . Do a Product Demo on Facebook Live. The increased popularity of live streaming means you can do product demos live and reach more potential customers.

UGC 72