Adam Cohen

JULY 12, 2010

People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Are they fickle with the brand of toothpaste they buy?

Research 265

Research Social Media Marketing Retail 265

Audiense

JULY 3, 2018

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

The Realtime Report

DECEMBER 9, 2013

Facebook adds more ‘News’ to News Feed to become more Twitter-like – Facebook is now promoting more ‘real news’ posted by users; the social network’s news-feed algorithm will now expose more links to articles from media organizations — especially on mobile (AdAge). and… Apple?!

Apple 149

Apple News Buy Tumblr 149

Direct Marketing Observations

JUNE 18, 2010

The rub is, they want to enjoy all that socialness has to offer externally but are not as committed as they need to be internally. What level of buy-in and to what extent of buy-in internally do you need with social media in order to be successful externally? Which begs the question. Can you do one without the other?

Buy 159

Buy Social Media Survey Social Networking 159

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Here a software company has published a research report using a hook that’s sure to interest reporters. Today’s picture is much rosier. It’s an incredibly turnaround. FitbitVersa 2 Review.

Fashion 409

Fashion News Report Review 409

Proactive Report

MARCH 20, 2010

The New Influences in the Buying Process. BtoB buyers are actively using social media in many steps along the path of the purchase-making decision. Companies involved in BtoB sales need to implement a social media strategy along with other marketing and sales tactics. Social media is not only for BtoC.

Buy 105

Buy Social Media Social Bookmarking Comparison 105

Ignite Social Media

JANUARY 14, 2019

Social Media’s Role in the Buying Journey. Social media has evolved into more than just an outlet for users to keep up with their friends and family. Now, users are turning to the platforms to discover what products to buy next. One fifth of 35-44s report the same.

Trends 161

Trends YouTube Buy Report 161

WebInKnow

APRIL 25, 2022

Elon Musk is reportedly in advanced talks to buy Twitter. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

Social Networking 145

Social Networking Buy Report Twitter 145

Buzz Marketing for Technology

JUNE 27, 2008

Search our database of research documents. Buy risk-free and download PDF immediately. Planned Research. Data-Driven Research. Free Research. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Opt in to receive research updates via email. Search Forrester.com. Contact Us.

Research 208

Research Strategy Policies Marketing 208

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? This media fragmentation has also affected business buying behavior. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Twist Image

APRIL 29, 2012

He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. forrester research.

Advertising 81

Advertising Buy Social Media Research 81

Webbiquity SMM

MAY 9, 2023

These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 267

Social Media Tips Marketing HootSuite 267

Oktopost

NOVEMBER 6, 2023

The Top 7 Social Selling Benefits Increased reach and visibility Attract high-quality leads Effective relationship nurturing Expanded pipeline Establish trust and credibility Personalized engagement Data-driven insights Hit Your Sales Targets With Social Selling What Is Social Selling?

B2B 84

B2B Team Conversation Education 84

Hootsuite

JANUARY 30, 2020

TikTok is the sixth largest social network now. TikTok was probably the media’s top social story in 2019, with some huge (and often misrepresented) numbers hitting the headlines. Women in Southern Asia are three times less likely to use social media today compared to men.

Social Media 145

Social Media HootSuite Report Advertising 145

The Realtime Report

DECEMBER 6, 2012

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. 49% had updated a status.

Mobile 178

Mobile Report Social Media Survey 178

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Should you buy Facebook likes? Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. It doesn’t explicitly ban buying likes.

Tips 141

Tips HootSuite Facebook How To 141

Ignite Social Media

SEPTEMBER 22, 2022

Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Social Media Management. Brandwatch provides the tools to search social networks and the internet to find the right audience, opportunities to act on, and problems to avoid.

Review 91

Review Case Study Social Media Management Airlines 91

Webbiquity SMM

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. It’s not just that social networks want to sell ads. You’re not alone.

Content 190

Content Tips How To Video 190

The Realtime Report

MAY 13, 2021

The social network consumption stands at 12 TwH while Google’s annual energy usage is at 5 TWh. According to the research report: “Bitcoin power consumption usually correlates with a surge in value. Elsewhere, bitcoin’s consumption trails China’s 6,453 TWh by at least 45 times.

Google 91

Google Energy Facebook Statistics 91

Sprout Social

JUNE 28, 2021

Social media has always had an incredible influence over purchase decisions. Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Now, social is no longer just your showroom, it’s your point of sale. Extend your storefront into social networks.

Buy 108

Buy Trends Upcoming Retail 108

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Hootsuite

DECEMBER 17, 2019

According to Pew Research, YouTube is the most popular online platform in America. Source: Pew Research Center. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? Source: Pew Research Center.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY! Bottom line… does your content convert to real business?

Content 164

Content Training ROI Compete 164

The Realtime Report

MARCH 6, 2014

Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 87% of moviegoers researched a movie on smartphones after seeing an ad for that movie in another medium. 56% of moviegoers turn to mobile for entertainment research (basically equal with TV, where 57% of respondents get their movie information).

Mobile 164

Mobile Film Statistics Advertising 164

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Why Do People Not Use Facebook? .

Survey 148

Survey MySpace Microsoft Social Media 148

Sprout Social

JANUARY 3, 2022

Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

SocMed Sean

JULY 11, 2018

You have 2-3 hours each week to engage in research and outreach to influencers, AND. Research and propose topics in your initial outreach – Showing me that you already have done your homework and have identified gaps in content that my readers might like is a great way to start. DO NOT BUY SEO BACK-LINKS! But, Why Not?!?

Content 209

Content Buy Sites Energy 209

Hootsuite

MARCH 2, 2022

Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” use social for “finding products to purchase.”. Another 26.3% trillion in 2022, an increase of 24.9%

Retail 104

Retail Social Media Brands Tips 104

Socialized

JANUARY 23, 2021

The Facebook research previously quoted also pointed out that 75% of U.S. users told a company to book or buy. Use the chance to allow Facebook Messenger purchases and to guarantee a smoother buying experience. In addition, you could use Messenger to provide your customers with other kinds of experiences that delight them more.

Facebook 130

Facebook How To Issues Loyalty 130

Oktopost

APRIL 28, 2024

The best way to get their attention is to find them where they are, online – social media. In fact, 75% of B2B buyers are using social media to research solutions, and sales teams can use social media platforms to engage with them online. In fact, 56% of sales reps use social media to find new prospects.

Social Media 80

Social Media Tools B2B Team 80

Sprout Social

APRIL 4, 2023

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. And, research by LinkedIn has shown that employees have an average of 10 times the connections as their company’s Page followers.

Brands 126

Brands ROI UGC Authentication 126

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Research shows that it can take 18 month to 2 years for a good piece of content to get ranked in the top 3 search listings. Which strategy is better?

SEO 239

SEO Strategy Tips Marketing 239

Social Media Strategies Summit

NOVEMBER 7, 2018

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first. Why it’s important.

Statistics 145

Statistics Social Media Marketing Survey 145

Socialmedia.biz

NOVEMBER 3, 2020

Are you planning to buy real Instagram likes ? Well, worry not- there are various sites to buy instagram followers online. Make sure your Instagram account is listed on your website and other social networks. Another brilliant suggestion is to cross-promote your social media pages.

Instagram 118

Instagram Hashtag UGC Social Networking 118

Mindjumpers

DECEMBER 11, 2012

They will often buy virtual goods and services. Web-based social networks. Traditional web-based social networks in China are in many ways copies of Facebook. However, the networks are changed to better fit the Chinese user and market in several ways. The networks in China are much more fragmented.

Social Media 254

Social Media Privacy Nielsen Social Networking 254