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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Support a long customer journey: B2B buying decisions are made by teams. Second, you can make short-lived Instagram Stories that create a sense of urgency without clogging the main feed up with content.

B2B 259
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Social Media News Ticker: Facebook Tests ‘Save for Later’ Reading Feature, Twitter Beefs Up Security

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Foursquare and Buffer: Facebook. Facebook testing Timehop-like feature to surface past news feed posts – Facebook is testing a new feature that will help users surface old posts from their Timeline (AllThingsD).

News 156
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How to Start a Side Hustle on Instagram

Later

Why would people buy your product? Exequiel Alcober, a Head of Customer Success for a tech startup, landed on his side hustle idea by looking at everyday products from his home country of Argentina. Join Later today to plan, schedule, and analyze your posts on Instagram, Facebook, Pinterest, Twitter, and TikTok! .

Instagram 112
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Social Proof: Shaan Puri on Curating First Impressions

Buffer Social

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course.

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How to create an executive communications strategy that builds your business

Sprout Social

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Looking for some must-follow B2B startup CEOs. Developing a clear plan that clearly illustrates your executives’ role, time commitment, goals and return is the first step to securing buy-in.

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Your comments will appear on hundreds of people’s feeds. A weekly Twitter chat or Twitter Space ? You can also use the Twitter Chat Schedule on Tweet Reports to discover upcoming and/or trending Twitter Chats.

Tips 133