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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Which drove the highest engagement?

Buy 117
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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Support a long customer journey: B2B buying decisions are made by teams. Moreover, 65% of people are visual learners, which means having a cohesive Instagram feed is a potentially powerful way to grab the attention of your target audience and spark interest in your business. But an increasing number of B2B buyers use Instagram daily.

B2B 259
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The 12 Top Benefits of Chatbots in 2023

Hootsuite

Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. Answer your customer FAQs automatically Raise your hand if you’re sick of answering the same four questions over and over (and over) again. Needless to say, this is a major time saver for retailers.

FAQ 138
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

Examples 221
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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Heyday – Chat & FAQ Automation. Dealing with FAQs like store hours, order tracking, and more can take valuable time away from your customer support team. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Instafeed – Instagram Feed. Shopify stars: 5.0.

FAQ 97
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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. There are several TikTok commerce tools for sellers that make it easy for users to view and buy products in a matter of seconds. That means people can instantly buy things they’ve just seen on their feed.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Maybe you’ve even started creating content for your online visitors, including blog posts, downloadable guides, and FAQs. If, for example, you want your customers to buy an.ai One-third sharing: Sharing content from others helps your feed seem less spammy. And remember: don’t just focus on overly promotional content.