10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns.

Entrepreneurs: On Pricing and Discounts

Jon Loomer

Should you offer discounts? And we desire to have masses buy our product as affirmation. And if you price too low, any discounting (young businesses LOVE to discount) will devalue your product — and brand — even further. This post details what I’ve learned about pricing and discounts. ” Buy it and I’d review your page, complete with a video screenshare and two-page document recapping my recommendations.

Trending Sources

Fandango Making Good Use of Group Buying

Idaconcpts

However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Fandango: A Leader in Group Buying?

5 Group Buying Sites to Stalk

Idaconcpts

Group buying sites are becoming a popular online destination for many shoppers. If you are looking to find a new online site where you can access a plethora of discounts, you should visit the below sites and start saving money – there’s something for everyone in all of these.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Finding deals and discounts becomes a game and your marketing is useful research material! Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special deals

Entrepreneurs: On Theft, Piracy and Buying from Thieves and Pirates

Jon Loomer

But a concerned reader was letting me know that some scumbag was selling my course at a ridiculous discount. Over the years, my approach to the thieves, pirates and people willing to buy from them has changed. This goes both for those who steal content and those who buy it. If You Buy From Thieves… It initially bothered me when I considered that someone might buy my product from someone who ripped it off. I don’t want these people buying my products.

Groupon by the Numbers

Idaconcpts

Number of discount coupons (Groupons) sold in 2010. Group Buying Groupon groupon data groupon numbers groupon statistics$750 million. Value of stock the company expects to sell in its IPO. $6 6 billion. Amount Google reportedly offered to pay for Groupon last year. billion.

2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%).

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Buy Discount Vouchers | Gifts And Flowers Voucher Codes New Trend.

Stay N' Alive

Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

To receive discounts and promotions. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Have you experimented with discounts and promotions on your Facebook page?

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Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? Or Is Group buying = social shopping?

Why You Should Buy Trust Agents

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! 250 discount if you use "JUST25" when registering!

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions. 57% of customers say they are more apt to buy a product in a store after receiving an email.

Is Groupon a Good Incentive for the Small Business Owner?

The Social Media Incubator

Once you discount your product over an extended period of time, you condition your target audience to expect to pay that discounted price. Does a major discount benefit the customer or the business?

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Social Media Users More Likely to Buy From Brands They Follow

Pamorama

The study, released on March 16th, showed that consumers were up to 67% more likely to recommend or buy products from a brand after following it on social networking sites. Social Media Users More Likely to Buy From Brands They Follow (pamorama.net) [.]

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What Are Facebook Deals - Social Media

Social Media Network Marketing

Facebook Deals comprises of the below f actors: Group buying The more people buy, the more discounts will take place Facebook Deals got introduced during the month of April 2011. It offers online coupons to customers who can avail of discounts from their local stores. Facebook recently launched Facebook Deals. The basic principles and modus operandi is the same as what Groupon is.

2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers

Kikolani

Get 50% off your directory listing on Best of the Web from now through December 6th using discount code CYBER50. Both normally sell for $1,997 each, so that is a buy one, get one free deal. Get 50% off using discount code CYBERBF50 until Monday, November 30th.

The BEST gift idea for your office!

SocialFish

Buy the book for your boss, your colleagues, your friends and your Millennial family members. Contact Jamie at jamie@culturethatworks.net for the latest discounts. Looking for an awesome gift for your colleagues, your boss or your Millennial staff? Look no further!

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Incentivize the exchange of key customer information in exchange for a prize or a discount voucher. This is a guest post from James Bentham.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. These word of mouth statements CANNOT be discounted.

How to Promote a Cause on Facebook

SocialFish

If you don’t have time to buy and learn advanced video editing software, Animoto is a great tool to easily create text slides and captions. They might offer free coupons for services, or discounts on products.

Finally – A Promising Buzz in the Social Media Marketing Atmosphere

Unspoken

I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. FreebeeCards.com.

7 Ways to Increase eCommerce Sales with Facebook Ads

Simply Measured

55% of people would consider buying from a company if they enjoyed a story. You might want to consider giving your current customers discounts if they do a video product review. Send promotions and relevant offers to top customers: Target your most loyal customers with discounts and offers as a reward for their loyalty. Include an image of the product and ask if they forgot to buy the item. You can also add a discount as an incentive for first-time visitors.

7 Popular Types of Social Media Fans [Infographic]

Pamorama

They probably followed your business because they want to let their friends know that they buy products from your company and/or because they genuinely enjoy your content. If you’re using social media to market your company, you know that social media fans are not all alike.

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HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). Great idea – technically a little tricky for the average person to pull off but very easy to implement down stream since they already use discount codes in their shopping cart.

10 Facts About Consumer Behavior on Facebook

Pamorama

A number of details were revealed about why and how people interact with brands on the world’s largest social network, including: For the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%).

7 Ways to Get More Facebook Likes [Infographic]

Pamorama

Even a discount as small as 10% motivates people to buy from you. Sometimes content that answers audience questions or provides educational information is a better incentive than a discount or a prize, especially in the B2B space. Community breeds success on Facebook.

What Makes Customers Loyal to Brands?

Convince & Convert

Discounts and Special Offers. Brands should provide discounts and specials for customer loyalty. A health food store in my area consistently provides this kind and has a customer appreciation day once a year with very generous discounts and giveaways. Image via BigStockPhoto.com.

7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more.

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Email Still Trumps Social Media for Online Marketing

Pamorama

This may be attributed to the frequency of discounts offered within tweets. Shoppers in rural areas tend to have fewer options for buying specialty goods locally and make more purchases online.

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How to Create Facebook Visuals that Convert

Peg Fitzpatrick

Facebook recommends that if you’re looking to inspire more purchases from your posts, create Boosted Posts with special holiday discounts or promotions. Add a call to action on your Boosted Posts like “shop now” or “buy today” to tell people what you’d like them to do.

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The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. You can always show fan appreciation with a discount or a freebie.

From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

Socialmedia.biz

Your social media channels are a great place to build this kind of nurturing relationship , especially in the middle of the funnel, where our prospects move from “know” to “like” to “trust” on their way to “buy.”. Post by Adi Englander.

6 Tips for Reducing Business Expenses

Idaconcpts

Sometimes, if you threaten to visit their competitors, they’ll give you new-customer discounts and introductory rates to keep you from taking your business elsewhere. If you need something long enough to sign a contract for it, go ahead and buy it.

How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

Increase Conversions with Discount Codes. In many cases, an influencer talking about your product and reviewing it will be enough to convince people that they should buy the product. Brands flock to social media channels to build relationships with their audiences.

Marketing in the Round

SocialFish

p.s. need a discount code? Don’t miss the third webinar in the Think Tank Summer Series this Thursday at 2 pm ET ! Miss the first one on Pinterest , or the second on Google+ ?

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

Why Inbound Marketing Is So Important For Your Business

yMarketingMatters

Instead of the old outbound marketing methods of purchasing ads, buying email lists, and hunting down leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they inherently want to be.

15 Top Tips and Tricks of Cross-Selling [Infographic]

Social Selling Masters

Cross-selling is the art of offering additional products and services to a customer who has already made their decision to buy. Make Buying Easier. Offer a complementary product that’s cheaper and less complex than the initial purchase to ease the buying decision.