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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. More than 75% of Pinterest traffic comes from the mobile app.

Buy 60
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

As part of my new approach to creating content , I’m going to begin curating the best for you. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization.

Trends 258
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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 106
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12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Guides to Content Marketing with Infographics.

Content 203
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Connecting the Bridge Between Social Media And SEO

Your Escape From 9 to 5

Is social media management still relevant? Social is the New SEO. SEO expert Neil Patel made a compelling argument related to Google’s recent stance on social signals. Social is the new SEO because social networks themselves function as powerful and widely-used search engine in their own right,” he wrote.

SEO 74