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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. Take IT software company Ivanti.

Buy 91
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4 Reasons Your Company Needs a Social CEO

Oktopost

However, there’s still untapped potential for chief executives to bolster their companiessocial media marketing by getting personally involved. Keep in mind, CEOs that aren’t on social media are not unsocial. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels.

Company 126
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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Spontaneous manifestations about a company draw attention. However, customer loyalty is stronger when someone supports a brand without incentives. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. We are in the age of influencers, after all.

Company 130
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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products. What are your company values or special causes, and have you shared those with your customers?

Loyalty 161
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.

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Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves.

Loyalty 40