Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients.

Report 105

Report How To Analytics Social Media Management 105

agora pulse

OCTOBER 8, 2020

Because Instagram is a visual platform, it is a perfect place for companies who sell products to show off what they have to offer. Yes, using Instagram to help your customers remember who you are as a social media agency and why they love you (and your clients) is a critical part of your Instagram marketing. Yes, billion.

Instagram 179

Instagram How To Hashtag Guidelines 179

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Alexa Heinrich , Social Media Manager at St.

Social Media 129

Social Media Marketing Social Media Management Issues 129

Oktopost

NOVEMBER 22, 2023

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117

B2B Trends Social Media UGC 117

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. For example: .

Engagement 138

Engagement Retail Case Study How To 138

Oktopost

JUNE 30, 2021

The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase. Ads show up in users’ news feeds and sidebars based on the targeting options selected by the advertiser. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

agora pulse

OCTOBER 10, 2017

People value your content enough to want to follow you so more of what you’re posting will show up in their Instagram feeds. On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” .” You should never have to give anyone (or any company) your password.

Instagram 139

Instagram Policies Buy Software 139

Webbiquity SMM

MARCH 22, 2018

This encourages new people to visit and like your page too, which means you’ll start showing up in their feeds. There are plenty of social media management tools to help you do this. However, it’s well worth taking advantage of the giant social network’s tools. Write Excellent Content.

Tips 191

Tips Facebook B2B Review 191

Sprout Social

DECEMBER 19, 2019

Next, Instagram also added the option to include previews of IGTV videos within a user’s regular feed, helping people to discover accounts they follow that are also creating long-form video content. Share previews of your IGTV videos to your feed to reach more viewers. Instagram Stories aren’t going away any time soon.

Trends 94

Trends Instagram Meme Authentication 94

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

agora pulse

MAY 28, 2020

In other words, publish it again on your social media platform. You may worry that doing so will make your feed feel stale, it will actually make your feed more valuable if you do it right. Think of the hashtag as a way to show, instead of tell, your audience why they should buy your product! Bulk create content.

Instagram 170

Instagram How To Hashtag Feed 170

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?).

Company 120

Company Instagram B2B Survey 120

agora pulse

OCTOBER 19, 2017

And yes, you should bother to have social media KPIs. There are a couple reasons why more and more smart companies insist on using them. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it.

Social Media 133

Social Media CPI URL Social Media Management 133

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. Meanwhile, many brands are seeing success with Instagram Stories as an avenue for social selling. User-generated content.

Instagram 110

Instagram Bazaarvoice Retail Feed 110

Lucy Hall

SEPTEMBER 29, 2016

You see, when people need to vent about a business the first place they take to now is the internet, a forum, a group or a social network. Whether this is to vent about a bad experience, scream from the rooftops about their joy or just discuss with others wethers to to use you or buy your products.

Social Media 60

Social Media Content Social Media Management Guidelines 60

Sprout Social

FEBRUARY 16, 2023

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. Cutting back on social media investment during an economic downturn gives your competitors room to swoop in and gain share of voice. How can you create that for your company?

Social Media 111

Social Media Marketing Atlassian Team 111

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. All the usual social channels lend themselves to B2B social publishing, though some are definitely better than others.

Social Media 62

Social Media Strategy B2B Collaboration 62

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Listen Now .

Communities 140

Communities GPS How To Social Media Management 140

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. That’s all a great start. How do you determine your brand’s place?

Strategy 144

Strategy Social Media Organization Education 144

Hootsuite

MAY 13, 2020

We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. And, because we know ??

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

MARCH 12, 2020

According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Data 98

Data Skills Meme Social Media Management 98

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. With automation tools, companies can target a larger range of customers and prospects across a range of channels. Why use marketing automation?

Team 107

Team Hubspot Marketing SMS 107

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. It encompasses everything you want to convey about your company’s identity and vision.

Template 62

Template Templates Strategy Brands 62

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. After all, there are a lot of alternative reasons someone may “like” your company: They were in contact with you once, so they say “why not?” Sycapse’s Findings.

Facebook 172

Facebook Study Small Business Nielsen 172

Sprout Social

MAY 4, 2023

And LinkedIn audiences have twice the buying power of the average online audience. Or, you can enter a specific group name, an industry, a company name or consumer group. You will then become the owner of the new group, and you can designate other members as additional owners or group managers. Informative posts dot the feed.

Groups 128

Groups Groups LinkedIn Microsoft 128

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. Or buying Instagram followers —which results in an inflated follower count, zero engagement, and a long list of obviously fake followers. After two days, I had two choices: email support, or buy a monthly subscription. The result?

Instagram 140

Instagram HootSuite Software Comments 140

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. What’s a typical day like for you as the EA SPORTS Active Community Manager?

Sports 204

Sports Communities Social Media Forums 204

agora pulse

NOVEMBER 21, 2019

Do you need a hand creating your first content strategy for your company? As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. Facebook Page Management. So you’ve created a Facebook Page for your client or company.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Later

JULY 10, 2019

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. This isn’t to say that curated feeds are no longer “in.” View this post on Instagram.

Trends 85

Trends Instagram Feed Feedly 85

Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content.

Instagram 75

Instagram How To Curation Fashion 75

agora pulse

JUNE 11, 2020

When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. If you’re a social media manager for a brand or a business on YouTube, you most likely are trying to use YouTube to promote those brand’s primary products or services.

Social Media Management 176

Social Media Management YouTube Social Media Real Estate 176

Sprout Social

OCTOBER 10, 2019

Starting up a Twitter page for your company is easy. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online.

Strategy 107

Strategy Tips Twitter Marketing 107

Buffer Social

SEPTEMBER 18, 2016

’s top 500 fastest growing private companies in America), social media manager at CMX , and managing editor at The Only Colors , has personally witnessed the power of user-generated content in action for some of the world’s top brands. Dom Garrett – marketer at BTC Revolutions (one of Inc.’s

Brands 40

Brands Content UGC Social Media Management 40

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. And Zara’s robust creator strategy is a great example of how diverse creators can provide actionable and personal “how-tos” using a company’s products. This is where customer marketing comes in.

Strategy 122

Strategy Brands Content UGC 122

agora pulse

MARCH 28, 2017

Every Social Media Manager has been there at some point. The sales manager enters the marketing office on the last week of the month because leads are down and the company looks set to miss target. As Social Media Manager it is your duty to save the day … but how? All eyes turn to you.

Social Media Management 60

Social Media Management Advertising Team Twitter 60