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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services. Community Tab.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. The lager brand could have simply said: “Put down your laptop and buy a beer.” Want to learn more about building a community and engaging your audience? Image source.

Campaign 304
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

There are also interesting ways to film videos that don’t feature people, such as a whiteboard-style video that uses text or a POV video that features someone’s hands or your brand mascot. Engage with Communities If you have trouble brainstorming ideas for your brand’s TikTok , turn to relevant communities.

Brands 112
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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. After all, Bella’s costume design is purposefully simple.

Retail 119
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How to Strategize TikTok to Strengthen your Brand

The Realtime Report

Community Building. A brand’s goal on TikTok should be to entice viewers to buy their products. To accomplish so, you’ll need to cultivate and build a community of followers and lovers that goes beyond simply seeing and commenting on your content, as well as connecting with it in various ways. Make Use of Hashtags.

Brands 91
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Take the time to film an in-depth review of the product. An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. Try learning a new recipe and film it so viewers can follow along step-by-step. Don’t worry about getting things perfect.

YouTube 103