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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. A common way to do this is by buying TikTok followers. A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. Show how to style different outfits for different occasions If you’re a fashion enthusiast, show your viewers how to dress for different occasions.

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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@davemorse ( tweet this ).

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Respond in a timely fashion. Bring something new to the table.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

And just as popular culture, music, and fashion move on, Facebook should too. From making the status composer default to the camera to encourage Story creation on mobile, to adding Story preview tiles to the top of the feed, Facebook is constantly running tests and experiments to familiarise more of its user base with Stories.

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