Laurel Papworth

OCTOBER 20, 2010

So many companies forget how to play with their customers, when it’s playing that creates brand love more often than not. How it worked: People were asked to enter a SAW7 3D branded photo booth and watch the trailer (at their own risk!) Technorati Tags: Australia , hoyts , Online Communities , punk'd , saw7 , social media.

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Buzz Marketing for Technology

JUNE 27, 2008

Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 Maybe instead of getting tangled up in discussions of what’s web 1.0 vs. web 2.0 vs. web 3.0, or web 3.0

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

The Marketing Blog

DECEMBER 31, 2007

Enjoy and have fun Technorati Tags: happy new year , 2008 , 2007 , wishes Share this: StumbleUpon Digg Reddit Leave a Comment Filed under 2007 Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 100

Web 2.0 Startup FeedBurner Wiki 100

Laurel Papworth

JUNE 1, 2010

I don’t expect Brands that are trying to build up social collataral to on one hand be “engaged&# , “in discussions with customers&# “respecting the social contract&# and on the other to be betraying that ideal with low budget, poorly thought out strategies to build up some crappy broadcast (not social) database.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

The Marketing Blog

FEBRUARY 20, 2008

Home About In the Media India’s Buzziest Media Brand Condolence February 20, 2008.3:10 10 pm Google Spreadsheets Update: Blessing in Disguise for Marketers… Jump to Comments Web-based productivity tools have been around for quite a while, but their usage and focus has primarily been limited to a very niche audience.

Google 100

Google Web 2.0 Startup Survey 100

The Marketing Blog

JULY 29, 2008

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 July 29, 2008.10:48 My market helps me discover these features. Hidden/unknown to everyone.

Products 100

Products Web 2.0 Startup Hotels 100

The Marketing Blog

MARCH 24, 2008

(desktop, web-based, mobile,email. ) Technorati Tags: SnagIt , MindMapping tools , Bubbl.us , Cayra.net , GreatNews , RSS , RSS Reader Share this: StumbleUpon Digg Reddit 1 Comment Filed under Cool Stuff 1 Comment Vic Gee March 26, 2008 at 6:25 am There are many more free mind-mapping alternatives. However, I still review some Web 2.0

Tools 100

Tools Web 2.0 Startup RSS 100

Laurel Papworth

APRIL 21, 2010

Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. Technorati Tags: Australia , cpm , Facebook , Marketing , Monetization , revenue , ROI , social media , social networks , value. An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. What’s the value of a Facebook Fan?

CPM 77

CPM Facebook ROI Web 2.0 77

The Marketing Blog

JANUARY 28, 2008

Technorati Tags: apple , ipod , product , product packaging , package , packaging , iPod , iPod shuffle Share this: StumbleUpon Digg Reddit 5 Comments Filed under Product Marketing 5 Comments Packaging Man September 22, 2008 at 1:54 pm It’s true that the packaging carries a lot of value when packaging luxury perfumes etc.

Products 100

Products Web 2.0 Startup Apple 100

Buzz Marketing for Technology

JUNE 27, 2008

entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. The Brand Gap. Collaboration Tools and Web 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Social Media. e2Camp.net. Privacy Info New! This slideshow is Public. -->. Embed in your blog. Embed ( wordpress.com ).

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Laurel Papworth

DECEMBER 10, 2009

Which brands would you call the police for if snaffled away from you by a family member? Technorati Tags: parents , Police , Victoria , Xbox , Xbox Live. Event: Collaboration in the World of Web 2.0 (6). What toys did you have taken away when you were a wee person? Mine was a teddy bear. Soooo cute. Related posts.

Web 2.0 58

Web 2.0 Wiki Technorati Social Networking 58

The Marketing Blog

OCTOBER 31, 2007

Technorati Tags: facebook , linkedin , social networks , Share this: StumbleUpon Digg Reddit 4 Comments Filed under Social Networks 4 Comments daksh November 14, 2007 at 12:39 pm Matt – Thanks for dropping by It’s a privilege. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

LinkedIn 100

LinkedIn Web 2.0 Facebook Startup 100

Laurel Papworth

APRIL 8, 2010

Promote our brands. Technorati Tags: alltel , Australia , Jobs , social media , social networks. Found this on Seek – job for someone in Melbourne? Online Marketing & Social Networking Guru. Develop and coordinate online Marketing Strategies. Build our Social Networks. Create email campaigns. Utilize your creativity.

Social Networking 65

Social Networking Web 2.0 Technorati Skills 65

Laurel Papworth

APRIL 8, 2010

Fan pages are no longer fan pages they are Brand pages. And only the official owners of the brand can use those pages. Fanpage vs community vs brand vs groups. In such cases, Facebook has removed administrator privileges from the user and given it to the brands. But Admins that are “Brand&# won’t?

Communities 111

Communities Facebook Widget Web 2.0 111

The Marketing Blog

JUNE 22, 2008

The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Web search engine YouTube Zemanta Top Posts yatra.com v/s makemytrip.com 10 Reasons to Work for a Startup [#whyworkforstartup] Plug 2 Surf Whiz : Tata Indicoms Internet Card Blogs Blogcatalog Favorite Blogs Becky@customersrock Dr.

Startup 100

Startup Web 2.0 CPM CPC 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Laurel Papworth

MARCH 22, 2010

There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. If we accept auDA’s premise, then Australians may not follow the rest of the world and have a voice against bad behaviour by Brands: DellHell will become TheComputerStartingWithADHell. It is a straight out anti-branding site.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Bill Hartzer

JULY 15, 2010

As part of that, we are embracing brands that uphold these new ideals, brands that provide quality and value in their services and products, but are also environmentally friendly and socially responsible.&#. Share this on Technorati. Top 100 Most Innovative and Influential People in the Web 2.0 Taylor Swift.

Buy 113

Buy Influencer Web 2.0 Survey 113

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Your point about small biz/high returns is very valid and yet…some small businesses can establish a stronger web presence (damn SEO) faster and more efficiently via SM. Especially with a lousy comment.

Social Media 164

Social Media Yahoo Discount Training 164

Laurel Papworth

JUNE 3, 2010

I think Steve Jobs views have more to do with his need to curate and control every element of branding and image than a full understanding of the “editorial oversight&# that the masses provide. Technorati Tags: Germany , Graunke , Jonas Schaible , Kirsten Haake , nation of bloggers , Steve Jobs. What do you think? Related posts.

Blogger 66

Blogger Blogosphere iPad Web 2.0 66

Laurel Papworth

APRIL 13, 2010

We’ve all realised that something as simple as regular blogging on relevant topics can attract more traffic to our websites – and also build exposure for our brands. Technorati Tags: Australia , cg lawyers , Competition , social media. I really like the way online social networking is gaining strength in the business world.

Social Media 61

Social Media Web 2.0 Wiki Class 61

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

APRIL 20, 2010

You can still draw attention to yourself and use one of the aforementioned content hooks…however, you need to remember that your role is to advance the conversation, not take it over, and that furthering the dialogue ultimately furthers your social media brand & helps you develop relationships with all the participants. Answers Yahoo!

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. web sites, images, videos, etc.) Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Laurel Papworth

JANUARY 14, 2010

In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Engage your customers directly via social media and mobile initiatives, and Web 2.0 Technorati Tags: discover australia , hotel , hotelsmag , Marketing , social media , tourism , Travel , york Fairmont.

Hotels 85

Hotels Tourism Travel Social Media 85

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. But Apple is the brand everybody wants to be like so it is always worth having a look at what they’re doing. Not only that, They are making to outsmart other provider of the same nature of services. Answers Yahoo!

Apple 154

Apple Twitter Forums Policies 154

Buzz Marketing for Technology

JULY 7, 2008

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Social Web. Technorati.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 22, 2010

Moreover, whatever your brand is, it is very likely that there is chatter going on about it. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Are you looking for brand awareness or visibility, or are you looking for money? Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Reply Tamar Weinberg January 29, 2010 at 3:26 pm Right. It all depends on your goals.

Video 236

Video Flash Mob YouTube MySpace 236

Laurel Papworth

MAY 14, 2010

Technorati Tags: BP , crowdsource , deepwater , horizon , kaggle , Michael J Evans , mjevans.com , oil spill , Online Communities , public relations , social media , social network , social networks. By the way, only a totally evil company would ask the public for their ideas and then not even read them. You really should watch it.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Techipedia: Tamar Weinberg

MARCH 31, 2008

Keen branding choice with the logo. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Reply Tamar Weinberg March 31, 2008 at 6:34 pm You are naughty, Jason! The ‘rss guy’ on the can is AWESOME. Answers Yahoo!

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Review 102

Review Digg StumbleUpon Web 2.0 102